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Building Donor Loyalty For Life

After all, your existing donors already know who you are and you’ve already spent the time and energy necessary to build up enough trust to get them to contribute. You’d be crazy to let them go easily.

Yet, despite these facts, donor attrition remains high at most nonprofits. By some estimates, nonprofits lose around one third of their current donors each year.  And for many organizations the annual loss of first time donors spikes all the way up to 75%.

Spotlight

Be The Change, Inc

Be The Change, Inc. scales social change through cross sector coalitions to achieve collective impact. We have three campaigns: Service Year Alliance, to make a year of paid, full-time service a service year a common expectation and opportunity for all young Americans; Opportunity Nation, to expand economic mobility and close the opportunity gap; and Got Your 6, to empower military veterans and recognize them as civic assets and leaders.

OTHER ARTICLES
Nonprofit Management

Why Protecting Donor Data Is No Longer Optional

Article | July 11, 2022

Data is the new currency boosted by artificial intelligence and the pandemic — obviously impacting society in small and significant ways, such as with immense data collection. It's an asset that we all have (our information), and it's precious to governments, corporations and, yes, nonprofits. But not everyone is using data wisely (e.g., safeguarding it), and some are taking advantage of this opportunity. As a result, data gets compromised and put at risk of being stolen or misused, including by nonprofits who haven't invested in cybersecurity. In short, we've reached a moment where the privacy lights are blinking red, and nonprofits must invest in cybersecurity. Protecting donor data is no longer just something nice to do. It's essential, and donors will move away (as well they should) from nonprofits that don't protect their information by having transparent and clear data policies. To put this in perspective, think of companies like Facebook and Google. They know your full name, location, interests and more about you (and your donors) than you might think. These large corporations also know everything about what you do online: where you've been online and who you've chatted with (and when). Inevitably, nonprofits are getting on the data bandwagon to better target and predict how and when donors will give. And while a growing number of tech companies provide fundraisers with much better insights and abilities to raise more money with the use of data, we need to ensure there's a balance. Moreover, nonprofit leaders must know what's involved in obtaining and securing donor data. Data Is the New Gold Data is a commodity for all organizations, from small businesses to Fortune 500 companies and nonprofits. About 97 zettabytes of data exist now, and by 2025, it will nearly double, which is astounding. And we're in a time when you have to use data information to grow and sustain your organization to compete and stay afloat. In other words, it's not an option. However, it’s vital to internalize the message that data is the new gold in the digital era, and it needs to be protected. In other words, cybersecurity is critical. First, the world had the GDPR, which affected U.S.-based companies and nonprofits. Then California created a privacy law, Virginia, and recently Colorado, with other states following. Protect Your Data From Corporate Invasion We need to understand where and how it gets collected to protect everyone's data. In other words, nonprofit leaders don't get a pass on the fact they can't understand technology. No one's saying you have to learn how to code, but you do need to understand the implications of the data your organization collects. For instance, your marketing team probably has Google Analytics set up. As a leader, you need to understand what information gets collected because sooner or later, your donors will ask you. You should understand if and how your web presence collects data, such as the location, operating system, browser type and more from those who visit your site. You should realize that nonprofits, and probably your own, use that information to cater ads and increase conversions on their sites. For example, suppose a donor visited a New York City education nonprofit’s website last week, and now the same donor visits a nonprofit school in Boston. In this case, the one in Boston will know that visitor is highly interested in education since it’ll recognize the browser the visitor used. Even with the most basic tracking and data collection, the chances are that your organization collects this information by using something called "cookies," which store information on a computer or mobile device when someone browses certain websites. Google has an advertising network where advertisers can place ads related to what Google thinks you're interested in — based on things like what websites a person visited or what YouTube videos they watched. Advertisers, including nonprofits, pay Google every time someone clicks on their ads. Google also uses cookies to track browsing habits to show these targeted ads across different devices (e.g., computers, tablets, phones). Although the use of cookies is evolving, the point is that donors know this. Do you? Stop Corporations From Tracking You and Your Donors If you want to keep data safe on the internet, it's vital to curb certain behaviors. First and foremost, realize that the information captured on social media and the engagement from your followers gets transmitted to Google and Facebook, for instance, which, in turn, sells all of it. Second, think about the tools you're using online to engage with donors. For instance, do you want the Facebook Messenger service or chatbots communicating with your donors and collecting their data? It's essential to inform and obtain consent from your donors on how you collect and use their data and make them aware that things aren’t so simple with social platforms, for instance. Use Services That Don't Collect Unnecessary Data One way to safeguard nonprofit communication data is by using services that don't collect any information. For instance, instead of using SMS texts to communicate with your donors, how about using encrypted platforms, such as Signal? Be careful with WhatsApp, as Facebook owns that one. Sure, these services may be a bit more of an inconvenience, but they don't collect personal information, which donors will appreciate. Beware of Free Services and Applications In the digital age, nearly everything has a price. Platforms like Facebook and Google offer you a "free" service in exchange for information. As the saying goes, if you're not paying for it, then you and the data are the product. It means that when you use these services, they give your nonprofit data to advertisers — for a fee from which you do not benefit — to make money off of your donor data and information. Conversely, nonprofits need the data to reach and better interact with donors in the digital age. Therefore, it's a careful balancing act of not taking data for granted and being mindful of the services you use and why. Data as a Premium Commodity Data is undeniably a more sought-after commodity. In fact, it’s now a highly precious and premium commodity. Companies currently spend billions of dollars on data mining and analysis. This happens by using "data brokers" that collect information from public records, surveys, and other databases and then combine them to create detailed reports about people's lives. However, nonprofits should realize the ethical difficulty they face and work with vendors and providers emphasizing ethics and security. Moreover, nonprofits can't stick their collective heads in the sand, and speak honestly and openly with donors about their data. In sum, we need to take data protection seriously: to protect ourselves and donors from abuse, extortion or identity theft!

Read More
Nonprofit Management

5 Fundraising Trends for Growing Nonprofits in 2020

Article | July 12, 2022

Just like that, we went from talking about the rising trends in fundraising for 2020 to how nonprofits can sustain operations during the COVID-19 pandemic. Needless to say, it was quite the pivot in conversation. The COVID-19 pandemic has had major implications for nonprofit organizations. Unfortunately, it seems as though the uncertain landscape created by the COVID-19 pandemic will be sticking around for the foreseeable future. With that in mind, it’s time for your organization to consider how it can be agile and thrive through uncertainty.

Read More
Nonprofit Management

How Nonprofits Can and Should Approach Machine Learning and AI

Article | July 13, 2022

Nonprofits can learn a lot about technology, operations, and more from companies in the for-profit sector. One technology that has been gaining popularity among c-level executives is machine learning and its contributions to modern Artificial Intelligence (AI). Since true AI — the ability for computers to process unstructured data, form conclusions, and take action — is not yet on the horizon of possibilities, machine learning models have become synonymous with AI.

Read More

Facebook Groups for Nonprofits: How to Master Them

Article | June 18, 2020

Many nonprofits understand that they have to promote on Facebook. As a result, there's a lot that Facebook offers charitable groups, including great groups that can help you share and learn information. Facebook groups are an opportunity for nonprofit leaders to understand and learn about what's happening in the industry. For instance, many groups hire consultants to help them with their marketing or fundraising, and that's because experts in the field have a broad wealth of knowledge to share. However, at times when money's especially tight, and fundraising is uncertain, there's a lot you can learn from joining and engaging in a few critical Facebook nonprofits.

Read More
Nonprofit Management

Top 5 Trends for Non-Profits in 2022

Article | July 11, 2022

Data is the new currency boosted by artificial intelligence and the pandemic — obviously impacting society in small and significant ways, such as with immense data collection. It's an asset that we all have (our information), and it's precious to governments, corporations and, yes, nonprofits. But not everyone is using data wisely (e.g., safeguarding it), and some are taking advantage of this opportunity. As a result, data gets compromised and put at risk of being stolen or misused, including by nonprofits who haven't invested in cybersecurity. In short, we've reached a moment where the privacy lights are blinking red, and nonprofits must invest in cybersecurity. Protecting donor data is no longer just something nice to do. It's essential, and donors will move away (as well they should) from nonprofits that don't protect their information by having transparent and clear data policies. To put this in perspective, think of companies like Facebook and Google. They know your full name, location, interests and more about you (and your donors) than you might think. These large corporations also know everything about what you do online: where you've been online and who you've chatted with (and when). Inevitably, nonprofits are getting on the data bandwagon to better target and predict how and when donors will give. And while a growing number of tech companies provide fundraisers with much better insights and abilities to raise more money with the use of data, we need to ensure there's a balance. Moreover, nonprofit leaders must know what's involved in obtaining and securing donor data. Data Is the New Gold Data is a commodity for all organizations, from small businesses to Fortune 500 companies and nonprofits. About 97 zettabytes of data exist now, and by 2025, it will nearly double, which is astounding. And we're in a time when you have to use data information to grow and sustain your organization to compete and stay afloat. In other words, it's not an option. However, it’s vital to internalize the message that data is the new gold in the digital era, and it needs to be protected. In other words, cybersecurity is critical. First, the world had the GDPR, which affected U.S.-based companies and nonprofits. Then California created a privacy law, Virginia, and recently Colorado, with other states following. Protect Your Data From Corporate Invasion We need to understand where and how it gets collected to protect everyone's data. In other words, nonprofit leaders don't get a pass on the fact they can't understand technology. No one's saying you have to learn how to code, but you do need to understand the implications of the data your organization collects. For instance, your marketing team probably has Google Analytics set up. As a leader, you need to understand what information gets collected because sooner or later, your donors will ask you. You should understand if and how your web presence collects data, such as the location, operating system, browser type and more from those who visit your site. You should realize that nonprofits, and probably your own, use that information to cater ads and increase conversions on their sites. For example, suppose a donor visited a New York City education nonprofit’s website last week, and now the same donor visits a nonprofit school in Boston. In this case, the one in Boston will know that visitor is highly interested in education since it’ll recognize the browser the visitor used. Even with the most basic tracking and data collection, the chances are that your organization collects this information by using something called "cookies," which store information on a computer or mobile device when someone browses certain websites. Google has an advertising network where advertisers can place ads related to what Google thinks you're interested in — based on things like what websites a person visited or what YouTube videos they watched. Advertisers, including nonprofits, pay Google every time someone clicks on their ads. Google also uses cookies to track browsing habits to show these targeted ads across different devices (e.g., computers, tablets, phones). Although the use of cookies is evolving, the point is that donors know this. Do you? Stop Corporations From Tracking You and Your Donors If you want to keep data safe on the internet, it's vital to curb certain behaviors. First and foremost, realize that the information captured on social media and the engagement from your followers gets transmitted to Google and Facebook, for instance, which, in turn, sells all of it. Second, think about the tools you're using online to engage with donors. For instance, do you want the Facebook Messenger service or chatbots communicating with your donors and collecting their data? It's essential to inform and obtain consent from your donors on how you collect and use their data and make them aware that things aren’t so simple with social platforms, for instance. Use Services That Don't Collect Unnecessary Data One way to safeguard nonprofit communication data is by using services that don't collect any information. For instance, instead of using SMS texts to communicate with your donors, how about using encrypted platforms, such as Signal? Be careful with WhatsApp, as Facebook owns that one. Sure, these services may be a bit more of an inconvenience, but they don't collect personal information, which donors will appreciate. Beware of Free Services and Applications In the digital age, nearly everything has a price. Platforms like Facebook and Google offer you a "free" service in exchange for information. As the saying goes, if you're not paying for it, then you and the data are the product. It means that when you use these services, they give your nonprofit data to advertisers — for a fee from which you do not benefit — to make money off of your donor data and information. Conversely, nonprofits need the data to reach and better interact with donors in the digital age. Therefore, it's a careful balancing act of not taking data for granted and being mindful of the services you use and why. Data as a Premium Commodity Data is undeniably a more sought-after commodity. In fact, it’s now a highly precious and premium commodity. Companies currently spend billions of dollars on data mining and analysis. This happens by using "data brokers" that collect information from public records, surveys, and other databases and then combine them to create detailed reports about people's lives. However, nonprofits should realize the ethical difficulty they face and work with vendors and providers emphasizing ethics and security. Moreover, nonprofits can't stick their collective heads in the sand, and speak honestly and openly with donors about their data. In sum, we need to take data protection seriously: to protect ourselves and donors from abuse, extortion or identity theft!

Read More
Nonprofit Management

What Are the Top Five Lessons for Your Non-Profit This Year?

Article | July 12, 2022

Just like that, we went from talking about the rising trends in fundraising for 2020 to how nonprofits can sustain operations during the COVID-19 pandemic. Needless to say, it was quite the pivot in conversation. The COVID-19 pandemic has had major implications for nonprofit organizations. Unfortunately, it seems as though the uncertain landscape created by the COVID-19 pandemic will be sticking around for the foreseeable future. With that in mind, it’s time for your organization to consider how it can be agile and thrive through uncertainty.

Read More
Nonprofit Management

4 Challenges that Large Non-profit Organizations Face

Article | July 13, 2022

Nonprofits can learn a lot about technology, operations, and more from companies in the for-profit sector. One technology that has been gaining popularity among c-level executives is machine learning and its contributions to modern Artificial Intelligence (AI). Since true AI — the ability for computers to process unstructured data, form conclusions, and take action — is not yet on the horizon of possibilities, machine learning models have become synonymous with AI.

Read More

Facebook Groups for Nonprofits: How to Master Them

Article | June 18, 2020

Many nonprofits understand that they have to promote on Facebook. As a result, there's a lot that Facebook offers charitable groups, including great groups that can help you share and learn information. Facebook groups are an opportunity for nonprofit leaders to understand and learn about what's happening in the industry. For instance, many groups hire consultants to help them with their marketing or fundraising, and that's because experts in the field have a broad wealth of knowledge to share. However, at times when money's especially tight, and fundraising is uncertain, there's a lot you can learn from joining and engaging in a few critical Facebook nonprofits.

Read More
MORE ARTICLES

Spotlight

Be The Change, Inc

Be The Change, Inc. scales social change through cross sector coalitions to achieve collective impact. We have three campaigns: Service Year Alliance, to make a year of paid, full-time service a service year a common expectation and opportunity for all young Americans; Opportunity Nation, to expand economic mobility and close the opportunity gap; and Got Your 6, to empower military veterans and recognize them as civic assets and leaders.

Related News

Nonprofit Technology

Digitunity is Connecting Military Families With Technology

Digitunity | November 14, 2022

Frequent relocation takes a significant toll on military personnel and their families. A lack of technology can make this even more difficult. That's why Digitunity partners with organizations including Tech for Troops, Heroes Deserve Help, The Outlook Foundation, and The Armed Services YMCA, to connect military families, regardless of location, with devices like computers for remote learning and work. The technology gap between those who don't have access to the internet and digital devices versus those who do is referred to as the digital divide. This disparity prevents underserved groups from gaining access to the educational and economic resources that they need. Digitunity is a national nonprofit that bridges the digital divide by connecting technology donors with non-profit organizations serving people in need, including military families and veterans. "On average, military-connected kids attend 6-9 schools from kindergarten through 12th grade. This illustrates how relocation can have a negative impact on military families, Our partnerships with outstanding veterans' organizations in our Digital Opportunity Network put these life-changing devices in the hands of those who need them most. In this age of digital connectedness, we believe no military family member should go without the technology they need. That's why we're thrilled to be fostering collaboration, engaging boots-on-the-ground organizations, and putting in the work to keep these families connected." -Scot Henley, executive director of Digitunity. Military families rely on technology to manage deployment and frequent relocation. Communication with friends and family relies on email, voice, and video calls. Military spouses often work remote jobs to accommodate their frequent moves. Children often need to attend classes and complete homework online. When only the military service member is relocated, a laptop is often the only means of communication between them and their family. One Digitunity partner, The Outlook Foundation, provides computers to deployed service personnel and their stateside families, ensuring family members can communicate with one another and access the services they need. The Armed Services YMCA, another Digitunity partner, specializes in aiding junior enlisted military personnel and their families through social, educational, and recreational programs focused on youth development, healthy living, and social responsibility. Many of these programs occur remotely through technology. About Digitunity: Since the 1980s, Digitunity has advanced digital inclusion by connecting donors of technology with organizations serving people in need. Our mission is to ensure everyone who needs a computer has one, along with robust internet connectivity and digital literacy skills.

Read More

Fundraising

Qgiv and Virtuous Partner to Create a Personalized Donor Experience

Qgiv | November 08, 2022

Qgiv, a leading provider of nonprofit fundraising technology, has partnered with Virtuous CRM to release a new integration that enriches donor information with giving behaviors. With this integration, fundraising professionals can automatically leverage the power of predictive technology to better engage, retain, and thank donors based on their unique giving history and preferences. Nonprofit fundraisers that utilize the integration will have a complete view of their donors’ preferences, giving history, wealth data, demographic information, and more to help them make data-backed predictions on when it’s best to connect with their donors and make an appeal. “Disparate systems and siloed data afflict the nonprofit industry, leaving fundraisers with minimal insight into the behaviors and trends that are unique to their donors, By seamlessly integrating our technologies, we’re bringing fundraisers into the future of visual data and predictive donor experiences to create deeper and more meaningful connections.” -Todd Baylis, president of Qgiv. Qgiv’s donation forms, event registration, text fundraising, peer to peer, and auction tools offer flexibility for events and campaigns that require unique settings beyond what a donor management system can traditionally offer. Out-of-the-box integration settings available in Qgiv make it easy to quickly connect and automatically sync the philanthropic actions captured within Qgiv into the Virtuous CRM. Custom mappings are also available for fundraisers who want to transfer specific data points to preselected fields within Virtuous. “We have worked closely with Qgiv to develop an integration that gives fundraisers an unparalleled view into their supporters, This partnership brings the data within Virtuous and Qgiv together so fundraisers can make strategic decisions based on a rich history of data that paints a complete view of the donor.” -Gabe Cooper, founder & CEO Virtuous. About Virtuous: Much more than a nonprofit CRM, Virtuous is the only responsive fundraising platform designed to help nonprofit teams build better donor relationships and increase impact with confidence. Virtuous helps unify fundraising, marketing, and donor development activities, ridding teams of redundant back-office tasks, and surfacing the insights and signals needed to deliver dynamic donor experiences at scale. About Qgiv: Qgiv, Inc. is a leading digital fundraising platform empowering 13,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Through online giving and event registration forms, text fundraising, peer-to-peer fundraisers, and auction events, Qgiv provides a full suite of fundraising solutions that integrate with industry-leading CRMs and email providers to provide a personalized giving experience for donors. Founded in 2007, they now serve more than 6,000 nonprofits in the US and Canada who have collectively raised over $2 billion using Qgiv’s platform. Qgiv is known for their free, award-winning customer service, customizable platform, and flexible pricing. Qgiv is committed to helping people fulfill their passion to make a difference for others by equipping fundraisers with tools and educational resources to advance their knowledge and move their missions forward.

Read More

Nonprofit Technology

GivingDNA Announces New Features to Help Nonprofits Identify Philanthropic Non-Donors and Crypto Donors

The Giving Block | October 19, 2022

GivingDNA, an all-in-one fundraising analytics, data visualization, and wealth profiling tool, is excited to introduce two new donor sets: philanthropic non-donors and cryptocurrency donors. These opportunity segments are pre-built to analyze your donors' giving behaviors, and then predict who an organization can reliably engage for that next gift, removing the guesswork and identifying prospects who have a tendency to give. The segments are also ready to use, so fundraisers are empowered to act on the new donor sets immediately. One of the newest opportunity segments is an organization's philanthropic non-donors — These constituents are already in your database and are actively supporting other nonprofits, but have yet to give to you. By using this segment, fundraisers can better understand acquisition opportunities already on file and the constituent motivations to better align messaging to resonate with the segment's values and interests. "In today's economic uncertainty, continued acquisition of new donors is just as important as retaining and stewarding the donors we have, The good news is, this segment is prime for conversion as they have familiarity with your organization. By leveraging this segment, you can better understand donor motivations and customize your case to their interests and draft your appeal accordingly." -Ryan Carpenter, Vice President of Client Success at GivingDNA. The second opportunity segment identifies potential cryptocurrency donors so fundraisers can begin stewarding them in a manner relevant to how they give. GivingDNA's unique crypto segment will be a game-changer for the industry, as these essential insights can drive a nonprofit's giving strategy for years to come. For example, fundraisers will determine how many donors use cryptocurrency and whether they should accept crypto donations. They will also identify a new generation of donors poised to give sizable gifts. According to The Giving Block, which provides an ecosystem for crypto donation, one nonprofit found its average crypto gift was $3,000 and its highest was $55,000. "Crypto cannot be ignored anymore, and we want to make it easier for marketers to target and serve those with this asset, This exciting new feature will help fundraisers identify crypto donors already in their files and open channels for those donors to make a greater impact in the organization." -Rebecca Gregory Segovia, General Manager of GivingDNA. The brilliant thing about this new opportunity through GivingDNA is that you don't have to understand crypto in order to receive it as a donation, said Pat Duffy, Co-Founder of The Giving Block. "The Giving Block makes it easy for nonprofits to accept crypto donations and immediately convert the gift to cash. This means that nonprofits have the potential to receive larger gifts and engage a younger donor audience, without having to worry about having an in-depth understanding of crypto. GivingDNA: GivingDNA is the next generation of wealth intelligence + data analytics that uniquely combines your internal data with external insights to inform all areas of your fundraising strategy, from annual fund segmentation to mid/major gift prospecting and portfolio optimization. Fundraisers rely on GivingDNA for real-time data visualization to guide insights and strategy across their entire organization. The Giving Block: Founded in 2018, The Giving Block, a Shift4 company, is turning Crypto Philanthropy into one of the greatest forces for good on the planet by making cryptocurrency fundraising easy for nonprofits while empowering donors to give Bitcoin and other cryptocurrencies to their favorite causes. The Giving Block currently enables more than 1,000 mission-driven organizations, charities, universities, and faith-based organizations of all sizes to accept cryptocurrency donations and helps them maximize their fundraising outcomes with strategic consulting and personal support.

Read More

Nonprofit Technology

Digitunity is Connecting Military Families With Technology

Digitunity | November 14, 2022

Frequent relocation takes a significant toll on military personnel and their families. A lack of technology can make this even more difficult. That's why Digitunity partners with organizations including Tech for Troops, Heroes Deserve Help, The Outlook Foundation, and The Armed Services YMCA, to connect military families, regardless of location, with devices like computers for remote learning and work. The technology gap between those who don't have access to the internet and digital devices versus those who do is referred to as the digital divide. This disparity prevents underserved groups from gaining access to the educational and economic resources that they need. Digitunity is a national nonprofit that bridges the digital divide by connecting technology donors with non-profit organizations serving people in need, including military families and veterans. "On average, military-connected kids attend 6-9 schools from kindergarten through 12th grade. This illustrates how relocation can have a negative impact on military families, Our partnerships with outstanding veterans' organizations in our Digital Opportunity Network put these life-changing devices in the hands of those who need them most. In this age of digital connectedness, we believe no military family member should go without the technology they need. That's why we're thrilled to be fostering collaboration, engaging boots-on-the-ground organizations, and putting in the work to keep these families connected." -Scot Henley, executive director of Digitunity. Military families rely on technology to manage deployment and frequent relocation. Communication with friends and family relies on email, voice, and video calls. Military spouses often work remote jobs to accommodate their frequent moves. Children often need to attend classes and complete homework online. When only the military service member is relocated, a laptop is often the only means of communication between them and their family. One Digitunity partner, The Outlook Foundation, provides computers to deployed service personnel and their stateside families, ensuring family members can communicate with one another and access the services they need. The Armed Services YMCA, another Digitunity partner, specializes in aiding junior enlisted military personnel and their families through social, educational, and recreational programs focused on youth development, healthy living, and social responsibility. Many of these programs occur remotely through technology. About Digitunity: Since the 1980s, Digitunity has advanced digital inclusion by connecting donors of technology with organizations serving people in need. Our mission is to ensure everyone who needs a computer has one, along with robust internet connectivity and digital literacy skills.

Read More

Fundraising

Qgiv and Virtuous Partner to Create a Personalized Donor Experience

Qgiv | November 08, 2022

Qgiv, a leading provider of nonprofit fundraising technology, has partnered with Virtuous CRM to release a new integration that enriches donor information with giving behaviors. With this integration, fundraising professionals can automatically leverage the power of predictive technology to better engage, retain, and thank donors based on their unique giving history and preferences. Nonprofit fundraisers that utilize the integration will have a complete view of their donors’ preferences, giving history, wealth data, demographic information, and more to help them make data-backed predictions on when it’s best to connect with their donors and make an appeal. “Disparate systems and siloed data afflict the nonprofit industry, leaving fundraisers with minimal insight into the behaviors and trends that are unique to their donors, By seamlessly integrating our technologies, we’re bringing fundraisers into the future of visual data and predictive donor experiences to create deeper and more meaningful connections.” -Todd Baylis, president of Qgiv. Qgiv’s donation forms, event registration, text fundraising, peer to peer, and auction tools offer flexibility for events and campaigns that require unique settings beyond what a donor management system can traditionally offer. Out-of-the-box integration settings available in Qgiv make it easy to quickly connect and automatically sync the philanthropic actions captured within Qgiv into the Virtuous CRM. Custom mappings are also available for fundraisers who want to transfer specific data points to preselected fields within Virtuous. “We have worked closely with Qgiv to develop an integration that gives fundraisers an unparalleled view into their supporters, This partnership brings the data within Virtuous and Qgiv together so fundraisers can make strategic decisions based on a rich history of data that paints a complete view of the donor.” -Gabe Cooper, founder & CEO Virtuous. About Virtuous: Much more than a nonprofit CRM, Virtuous is the only responsive fundraising platform designed to help nonprofit teams build better donor relationships and increase impact with confidence. Virtuous helps unify fundraising, marketing, and donor development activities, ridding teams of redundant back-office tasks, and surfacing the insights and signals needed to deliver dynamic donor experiences at scale. About Qgiv: Qgiv, Inc. is a leading digital fundraising platform empowering 13,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Through online giving and event registration forms, text fundraising, peer-to-peer fundraisers, and auction events, Qgiv provides a full suite of fundraising solutions that integrate with industry-leading CRMs and email providers to provide a personalized giving experience for donors. Founded in 2007, they now serve more than 6,000 nonprofits in the US and Canada who have collectively raised over $2 billion using Qgiv’s platform. Qgiv is known for their free, award-winning customer service, customizable platform, and flexible pricing. Qgiv is committed to helping people fulfill their passion to make a difference for others by equipping fundraisers with tools and educational resources to advance their knowledge and move their missions forward.

Read More

Nonprofit Technology

GivingDNA Announces New Features to Help Nonprofits Identify Philanthropic Non-Donors and Crypto Donors

The Giving Block | October 19, 2022

GivingDNA, an all-in-one fundraising analytics, data visualization, and wealth profiling tool, is excited to introduce two new donor sets: philanthropic non-donors and cryptocurrency donors. These opportunity segments are pre-built to analyze your donors' giving behaviors, and then predict who an organization can reliably engage for that next gift, removing the guesswork and identifying prospects who have a tendency to give. The segments are also ready to use, so fundraisers are empowered to act on the new donor sets immediately. One of the newest opportunity segments is an organization's philanthropic non-donors — These constituents are already in your database and are actively supporting other nonprofits, but have yet to give to you. By using this segment, fundraisers can better understand acquisition opportunities already on file and the constituent motivations to better align messaging to resonate with the segment's values and interests. "In today's economic uncertainty, continued acquisition of new donors is just as important as retaining and stewarding the donors we have, The good news is, this segment is prime for conversion as they have familiarity with your organization. By leveraging this segment, you can better understand donor motivations and customize your case to their interests and draft your appeal accordingly." -Ryan Carpenter, Vice President of Client Success at GivingDNA. The second opportunity segment identifies potential cryptocurrency donors so fundraisers can begin stewarding them in a manner relevant to how they give. GivingDNA's unique crypto segment will be a game-changer for the industry, as these essential insights can drive a nonprofit's giving strategy for years to come. For example, fundraisers will determine how many donors use cryptocurrency and whether they should accept crypto donations. They will also identify a new generation of donors poised to give sizable gifts. According to The Giving Block, which provides an ecosystem for crypto donation, one nonprofit found its average crypto gift was $3,000 and its highest was $55,000. "Crypto cannot be ignored anymore, and we want to make it easier for marketers to target and serve those with this asset, This exciting new feature will help fundraisers identify crypto donors already in their files and open channels for those donors to make a greater impact in the organization." -Rebecca Gregory Segovia, General Manager of GivingDNA. The brilliant thing about this new opportunity through GivingDNA is that you don't have to understand crypto in order to receive it as a donation, said Pat Duffy, Co-Founder of The Giving Block. "The Giving Block makes it easy for nonprofits to accept crypto donations and immediately convert the gift to cash. This means that nonprofits have the potential to receive larger gifts and engage a younger donor audience, without having to worry about having an in-depth understanding of crypto. GivingDNA: GivingDNA is the next generation of wealth intelligence + data analytics that uniquely combines your internal data with external insights to inform all areas of your fundraising strategy, from annual fund segmentation to mid/major gift prospecting and portfolio optimization. Fundraisers rely on GivingDNA for real-time data visualization to guide insights and strategy across their entire organization. The Giving Block: Founded in 2018, The Giving Block, a Shift4 company, is turning Crypto Philanthropy into one of the greatest forces for good on the planet by making cryptocurrency fundraising easy for nonprofits while empowering donors to give Bitcoin and other cryptocurrencies to their favorite causes. The Giving Block currently enables more than 1,000 mission-driven organizations, charities, universities, and faith-based organizations of all sizes to accept cryptocurrency donations and helps them maximize their fundraising outcomes with strategic consulting and personal support.

Read More

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