Top 5 Trends for Non-Profits in 2022

Mrunmayee Honrao | July 11, 2022 | 547 views | Read Time : 2 min

Top 5 Trends for Non-Profits in 2022
Non-profits can lead with a data-driven strategy that seamlessly connects staff and volunteers and engages donors if they have the right tools.

In the coming year, non-profits will continue to correct course in a still chaotic environment, providing opportunities to rethink strategy with data gathered since transitioning to a digital-first environment. With Dreamforce in the rear-view mirror and the new year fast approaching, our non-profit experts are here to share the top five trends for non-profits in 2022.

Non-profits continue to adapt and shift strategies:
89% of non-profit marketers have updated their digital engagement strategy and the ability to pivot to digital-first options. For example, remote fundraising; these are the times when organizations adapt to change and priorities to win the hearts of constituents.

Connection and collaboration from anywhere:
Getting together, meeting new people, and gathering has changed drastically and will continue to evolve. Hence making remote connections is a key trend for non-profits in 2022.

Data-informed decisions:
Establishing transparency around your non-profit gives you insights into how your funds are spent. The best way to showcase it is through data-informed decisions.

Invest in people:
Non-profits use digital platforms and can depend on that data to create meaningful conversations with donors and volunteers to build relationships and also with the staff to ensure what are their needs that requires attention.

After two years of going digital, every non-profit’s new year's resolution should be to put data to use. Using data through foundational technology is the best way to connect with constituents while also remaining agile in order to adapt and ensure that teams are working effectively to power your mission.

Non-profits must continue to adapt to new ways of fundraising in a hybrid work environment in order to survive and thrive. Furthermore, there is a greater emphasis on finding new ways to connect with donors in an entirely digital environment.

Spotlight

Urban Initiatives

Urban Initiatives is a nonprofit organization that empowers Chicago’s youth to become agents of community change through academic success, healthy living, and leadership development. We drive systemic change by connecting stakeholders and strengthening the social fabric of the community through sport and the power of play. We serve 15,000 Chicago Public Schools students at 50 schools throughout the city. By actively engaging participants in our extracurricular activities at a young age, Urban Initiatives empowers youth to live a healthy lifestyle, value education, and enhance their personal and social development. Urban Initiatives takes a collaborative, whole child approach to development in order to provide children with the opportunity to reach their full potential.

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Urban Initiatives is a nonprofit organization that empowers Chicago’s youth to become agents of community change through academic success, healthy living, and leadership development. We drive systemic change by connecting stakeholders and strengthening the social fabric of the community through sport and the power of play. We serve 15,000 Chicago Public Schools students at 50 schools throughout the city. By actively engaging participants in our extracurricular activities at a young age, Urban Initiatives empowers youth to live a healthy lifestyle, value education, and enhance their personal and social development. Urban Initiatives takes a collaborative, whole child approach to development in order to provide children with the opportunity to reach their full potential.

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