Facebook Groups for Nonprofits: How to Master Them

KRISTY FONTELERA | June 18, 2020

article image
Many nonprofits understand that they have to promote on Facebook. As a result, there's a lot that Facebook offers charitable groups, including great groups that can help you share and learn information. Facebook groups are an opportunity for nonprofit leaders to understand and learn about what's happening in the industry. For instance, many groups hire consultants to help them with their marketing or fundraising, and that's because experts in the field have a broad wealth of knowledge to share. However, at times when money's especially tight, and fundraising is uncertain, there's a lot you can learn from joining and engaging in a few critical Facebook nonprofits.

Spotlight

Pepal

Pepal brings together NGOs and global corporations to develop leaders and find practical solutions to challenging social issues. 1) Connecting global corporations, NGOs and governments. We work to understand each partner, identify relevant social issues, align agendas, and develop ways to work together to achieve mutual benefit.

OTHER ARTICLES

The CEO Is the Quarterback for Organizational Fundraising

Article | March 20, 2020

I just learned that the CEO of my organization is leaving in three months, and his successor has been named. In my organization, executive rotation is the norm after a period of years. Still, leadership change is unsettling especially when you are the chief development officer engaged in a silent phase campaign. I have worked with many CEOs in my career. Some understood what their role in fundraising was going to be. Others knew exactly what their role was, but chose not to engage.

Read More

Nonprofit Marketing Trends to Help You Prioritize

Article | March 20, 2020

Marketing is an essential part of fundraising for your nonprofit. In other words, if you want to raise money, people in your community have to know about your organization. Because everything changes fast, part of marketers’ jobs is to stay up to date with what is happening. In my position as chief marketer for our portfolio brands, I spend a lot of time learning what's new, as well as getting information on trends and new strategies. Therefore, today I wanted to share information that global marketers are doing that your nonprofit should know. As you know, there's a lot of disruption and innovation occurring. Nonprofits that take advantage of trends and ideas do the best when it comes to expanding their supporter base and fundraising. By the way, if you want to know where not to spend your precious fundraising dollars, check out a recent article about five marketing money-wasters.

Read More

How to Start a Nonprofit Podcast in 6 Steps

Article | March 20, 2020

One increasingly effective way for organizations to grow their audience and generate awareness is to start a nonprofit podcast. The Breastcancer.org nonprofit podcast, for instance, offers unique insights into prevention, treatment, research, and other breast cancer topics from medical experts and invited guests. The podcast has grown in popularity and now has over 48,000 fans on Facebook and 19,000 followers on Twitter. According to a 2017 study by Infinite Dials, 67 million Americans listen to at least one podcast per month. This listening rate has been growing by up to 10 to 20% per year. With the rise of smart home technologies like Google Home and Amazon Alexa, this trend will likely continue to gain traction.

Read More

Congress Must Act to Support Nonprofit Sector

Article | March 20, 2020

As the Community Foundation and United Way of Greater Atlanta begin to distribute grant awards from our joint Greater Atlanta COVID-19 Response and Recovery Fund to support nonprofits helping those most vulnerable to economic and health-related impacts from the pandemic in our region – we need the federal government to step up too.

Read More

Spotlight

Pepal

Pepal brings together NGOs and global corporations to develop leaders and find practical solutions to challenging social issues. 1) Connecting global corporations, NGOs and governments. We work to understand each partner, identify relevant social issues, align agendas, and develop ways to work together to achieve mutual benefit.

Events