What Are the Top Five Lessons for Your Non-Profit This Year?

Mrunmayee Honrao | July 12, 2022 | 328 views | Read Time : 02:20 min

What Are article
It is crucial to keep a keen eye on what the significant figures imply for NGO’s and how they affect their operations. Learn more in detail in the 5 key lessons!

It's alluring to concentrate just on the significant figures that affect the non-profit industry as a whole. However, it's equally crucial to concentrate on what those significant figures imply for certain NGOs and how they may affect your day-to-day operations. The report can be used to learn the following five key lessons.

Lesson One: Small-Dollar Donors Are Being Left Behind
Around 84.1% of contributors give less than $500 yearly to the organisations they support, and just 19% of new donors are retained over time, according to the most recent Fundraising Effectiveness Project data. This indicates that the great majority of small-dollar donors are leaving non-profit organizations.

Lesson Two: There are Winners and Losers by Mission Type
Donors change the emphasis they give to certain missions every year. Donors' giving priorities clearly reflect the legacy of COVID-19 as well as the enduring influence of racial and social justice movements.

The number of non-profits with missions in the arts, culture, or healthcare increased significantly in 2020. Non-profits with an emphasis on foreign affairs, human services, and education, on the other hand, had slow growth or reductions in 2021.

Lesson Three: Corporate Giving is a Distraction
It will become more crucial to engage with people instead of concentrating on corporate ties as businesses modify their philanthropic alliances and employees try to support their preferred causes outside of their workplace's giving program.

Lesson Four: It’s Time to Modernize Bequest Giving
A warning sign that NGOs are not investing in highlighting the opportunities available with legacy gifts is the decline in bequests during 2021. Although any donor can establish a contribution through their estate to a non-profit they are passionate about, there is a frequent misconception that bequests must be customized for significant donors.

Lesson Five: Retention and Acquisition Benchmarks Are Critical
For its key revenue figures, the Giving USA report heavily depends on IRS 990 information. When examining giving trends throughout the sector, that data is helpful, but it is less helpful when attempting to comprehend the behavior of all donors.

It is reassuring to see that when discussing contributors' ongoing support of NGOs, the Fundraising Effectiveness Project's data on acquisition and retention of individual donors was recognised as the primary source. It's crucial to comprehend donor behaviour, and you can achieve this by comparing the donor behaviour of your own organization to benchmarks from the ‘Fundraising Effectiveness Project.’

Spotlight

Society of Hispanic Professional Engineers

The Society of Hispanic Professional Engineers (SHPE) was founded in Los Angeles, California, in 1974 by a group of engineers employed by the city of Los Angeles. Their objective was to form a national organization of professional engineers to serve as role models in the Hispanic community. The concept of networking was the key basis for the organization. SHPE quickly established two student chapters to begin the network that would grow to encompass the nation as well as reach countries outside the United States. Today, SHPE sustains a strong network of professional and student chapters throughout the nation.

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NONPROFIT MANAGEMENT

The Power of Film for Philanthropy

Article | July 13, 2022

Having worked in Hollywood for most of my career, it will come as no surprise to anyone that I champion the power of film for storytelling. However, as my life has headed down a different route, one of philanthropy and charity work, it has become increasingly apparent that the role of film in philanthropy is a crucial one and one that should never be underestimated. Unless they see something with their own eyes, people can find it hard to translate what they read on a page into reality. This is where the power of film for philanthropy comes in. By showing people the facts of a situation, you bring that into their lives, and you pique their interest. You create a connection between the viewer and the charity so that connection can be built upon to gain more support. I had seen this connection first-hand recently when I helped make videos for the 'Children of War Foundation' that highlighted the stories of the refugee students at COWF's School of Dreams. At that point, I had numerous friends who contacted me, saying how they were moved by the content and how they immediately donated after seeing these stories. Philanthropy depends on sharing our experiences, both good and bad, in order to share struggles and achievements. By filming on-the-ground in war zones, or gaining access to share footage of sensitive situations, we can reach people and make them aware of what is happening, and how they can help. Using video footage, a charity or a campaign can amplify their message and support 1,000-fold. It has been proved that donations increase once a video appears on a website or on a social media platform showing the suffering it is trying to help. Having worked on a Facebook/Instagram show, I have learned the importance of content being "shareable" and the massive amount of impact and views content can have if it is. Let me explain a little about why I have come to these conclusions and what drives me. Through film, I can address and contribute solutions to broader world issues; that is my purpose and ambition now. I know how to create films in a way that inspires people and drives them to action. Unfortunately, many non-profits don't know how to utilize storytelling through film, so if I see a way that I can use media to help their cause, I will offer my expertise free of charge, and urge philanthropists, in general, to investigate how they can use film to share their message. One recent example is when I was invited just this past week at the Cannes Film Festival to watch and speak at a round-table discussion for multiple short-form videos made by the UN Refugee Agency (UNHCR), showcasing the various stories of refugees they have worked with. It was clear to me and others attending how important the messages of this content were, and it sparked a big discussion of how to further this kind of impact by sharing refugee stories in a way that is compelling and understandable to a wider audience. Images Need to Have Impact And now to the Children of War foundation (COWF), which has taught me so much about philanthropy and how charities work. I have traveled to regions from Jordan to Navajo Nation to document the foundation's work so that they can promote it on their website, in the media, and on their social media platforms. Most recently, I traveled for COWF to Ukraine to deliver medical supplies to two hospitals. Traveling through warzones with both active bombings and absolute destruction from past attacks, I saw things I never thought I would encounter. It was both the most rewarding and terrifying experience of my life, but it was essential. By making that journey and shooting footage of the realities of war, I am helping share the work and mission of COWF and in turn, that of so many charities risking lives to help the innocent civilians caught up in this and other atrocities around the world. Having traveled to and filmed in refugee camps, most recently to Jordan with my daughters Sophia and Georgia last winter, I know first-hand the impact of war on children. But I have also seen how my films have brought about awareness and support from a greater audience for the charities I help, and this is where my commitment lies. The images we see of the refugee crises around the world are not impactful enough. We need to show the harsher images so that the world grasps the severity of the situation and the everyday human toils, while also understanding that people are people, and making that connection to close the gap of the too well-shared idea of "us and them" when it should be just "us." Clearly, women and children are often the most hard-hit in these wars, but unfortunately, they are also the most overlooked. Because of this, I am a strong proponent of showcasing their stories specifically but also pushing the idea of sustainable aid. The average refugee is displaced for 15-20 years, which is the entire childhood for kids who were displaced at a younger age, making it all the more important to ensure they have access to education and opportunities wherever they are. When sharing this information and pushing for sustainability, helps to educate a greater audience and break the cycles of giving short-term aid that often may not solve the real root issues. Of late, I have frequently said that the Ukraine war is the first TikTok war - the first whereby imagery of those involved on-ground is shared as much as that filmed by mainstream media. This is good; it is getting the horrors of war out there for all to see directly. While this information is often brutally honest, by being subjected to these images, we are given the truth of the situation and often compelled to help. Cinematography is prompting philanthropic action. I find it hard to take any positives from the current global situation. However, in such scenarios, ordinary people like you and I have often responded to the call to action and explored ways to help in the past. So how do philanthropists and charities go about using film for good? They need to know how to make content, whether as a short film, an Instagram video, etc., in a way that inspires people. Many non-profits don't know how to use storytelling, but if they can recruit those who do, it could be of great help. Especially if done with respect for the organization's work and wanting to share its story rather than sensationalize it. If this can become a movement, we can see the real impact of film-making in philanthropy.

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NONPROFIT MANAGEMENT

Non-Profits Impacting the Economy

Article | July 11, 2022

While it's obvious how non-profits directly improve people's lives, their positive contributions to the US economy are frequently overlooked. A closer examination reveals that non-profit organizations have a large and far-reaching impact on the American economy. Non-profits, in fact, improve and strengthen local, state, and national economies in a variety of ways, including the following: The more than $826 billion spent on salaries, benefits, and payroll taxes by non-profits each year accounts for a sizable portion of their nearly $2 trillion annual budget. Non-profit employees also pay taxes on their salaries, as well as sales taxes and property taxes on what they own. Non-profits that provide care for children or elderly parents allow family members who would otherwise be responsible for providing care to work outside the home. Non-profit organizations also offer job training and placement services to people who would otherwise be unemployed or underemployed. Non-profits spend nearly $1 trillion on goods and services each year, ranging from large expenses like medical equipment for non-profit hospitals to small purchases like office supplies, food, utilities, and rent. Non-profits have an even greater impact because they generate economic activity and jobs that spread throughout the community. Consider arts programming as one example. By attending a play at a local non-profit community theater, you likely helped local businesses as well as the cast, crew, and administrative staff. Have you paid for parking? Did you purchase the appropriate earrings, shoes, or tie for the occasion? Did you eat before the show or meet up with friends afterwards? If this is the case, you have increased the economic impact of that theater by helping to create more jobs in the local economy while also increasing tax revenue for the local government. Have you ever noticed how local non-profits are frequently mentioned in brochures for local chambers of commerce as a top reason for businesses to locate there? Many cities are proud of their beloved cultural amenities, such as non-profit museums and performing arts centres. Non-profit colleges, which demonstrate the value of an educated workforce, and non-profit healthcare facilities, which reinforce a commitment to well-being, are also common features. While these local icons are rarely labelled as "non-profits" in brochures, business leaders intuitively recognize the enormous value that local non-profits contribute to the community's quality of life.

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NONPROFIT MANAGEMENT

4 Challenges that Large Non-profit Organizations Face

Article | July 15, 2022

Large non-profit organisations must frequently overcome extreme challenges in order to stay on track toward achieving their mission and goals. There are currently 1.4 million tax-exempt organisations in the United States alone, so there is no shortage of non-profit organisations competing for resources, financial assistance, and talent. The challenge is exacerbated because a large non-profit (or small non-profit) is expected to make all strategic decisions with its organisational mission in mind. The good news is that a non-profit’s mission can guide them in making the right decisions and overcoming obstacles. Large non-profits face numerous challenges on a daily basis in order to stay on track. These issues include sustainability, donor retention and engagement, finding the right volunteers, and organising internal and external processes. Today, we'll go over these issues in greater depth and offer solutions. How Can Large Non-profits Be Sustainable? Sustainability is critical to a large non-profit’s long-term success. Large non-profit organizations frequently must uphold a recognizable brand and reputation. Developing a strategic plan with sustainability as the foundation starts with an organization's mission and vision. How Can Large Non-profits Keep and Engage Donors? Another issue that large non-profit organizations frequently face is retaining and engaging donors. Did you know that in 2015, 373.25 billion dollars were donated to charitable causes? Large non-profit organizations are tasked with acquiring new donors, engaging their donor base, and retaining valuable relationships. Donor retention rates for offline-only donors are 29%, while online-only donors have a 21% retention rate. Raising these averages by a few percentage points can give a large non-profit organization more reach. How Can a Large Non-profit Find the Right Volunteers? A large non-profit can save a lot of money by identifying and recruiting the right volunteers for the right strategic jobs. According to an Independent Sector study, the average volunteer hour is worth more than $24.00 (2016 data). The value of volunteerism can quickly add up large non-profit organizations that rely heavily on volunteers. Volunteers also provide valuable skill sets to non-profits, which can improve an organization's ability across departments. How Can Large Non-profits Improve Processes? Setting up processes is one of the most important things a large non-profit can do to ensure consistency and control throughout the organization. Every aspect of the organization, including but not limited to fundraising, volunteer coordination, training, strategic engagement, and retention strategies, should have a process in place. Organizations that want to create a road map for success must devote time to strategic planning.

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NONPROFIT MANAGEMENT

Top 5 Trends for Non-Profits in 2022

Article | July 11, 2022

Non-profits can lead with a data-driven strategy that seamlessly connects staff and volunteers and engages donors if they have the right tools. In the coming year, non-profits will continue to correct course in a still chaotic environment, providing opportunities to rethink strategy with data gathered since transitioning to a digital-first environment. With Dreamforce in the rear-view mirror and the new year fast approaching, our non-profit experts are here to share the top five trends for non-profits in 2022. Non-profits continue to adapt and shift strategies: 89% of non-profit marketers have updated their digital engagement strategy and the ability to pivot to digital-first options. For example, remote fundraising; these are the times when organizations adapt to change and priorities to win the hearts of constituents. Connection and collaboration from anywhere: Getting together, meeting new people, and gathering has changed drastically and will continue to evolve. Hence making remote connections is a key trend for non-profits in 2022. Data-informed decisions: Establishing transparency around your non-profit gives you insights into how your funds are spent. The best way to showcase it is through data-informed decisions. Invest in people: Non-profits use digital platforms and can depend on that data to create meaningful conversations with donors and volunteers to build relationships and also with the staff to ensure what are their needs that requires attention. After two years of going digital, every non-profit’s new year's resolution should be to put data to use. Using data through foundational technology is the best way to connect with constituents while also remaining agile in order to adapt and ensure that teams are working effectively to power your mission. Non-profits must continue to adapt to new ways of fundraising in a hybrid work environment in order to survive and thrive. Furthermore, there is a greater emphasis on finding new ways to connect with donors in an entirely digital environment.

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Spotlight

Society of Hispanic Professional Engineers

The Society of Hispanic Professional Engineers (SHPE) was founded in Los Angeles, California, in 1974 by a group of engineers employed by the city of Los Angeles. Their objective was to form a national organization of professional engineers to serve as role models in the Hispanic community. The concept of networking was the key basis for the organization. SHPE quickly established two student chapters to begin the network that would grow to encompass the nation as well as reach countries outside the United States. Today, SHPE sustains a strong network of professional and student chapters throughout the nation.

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NONPROFIT MANAGEMENT,NONPROFIT TECHNOLOGY

AI-powered fundraising company, Wisely, have joined Frontier Marketing to bring further depth and nuance to donor management

Frontier | September 23, 2022

Frontier Marketing is plugging the power of artificial intelligence (AI) into its mission to serve charities that have a vision for fundraising growth. Technology and staff from the AI-powered fundraising company, Wisely, have joined Frontier to bring further depth and nuance to donor management. With real-time insights, Wisely’s software analyzes donor databases and suggests which donors to connect with—who will give, how much, and when. “Our goal is to help the many charities who want to grow their mid-level giving programs to identify and develop future major gift donors, Frontier is already a leading fundraising agency. I'm excited to bring Wisely's proprietary AI prediction engine to them, and by extension, their clients, With access to advanced donor intelligence tools, Frontier will help their clients secure more donations than they ever have before, I personally believe that together we will create a lasting impact in the nonprofit sector.” -Wes Moon, co-founder of Wisely. Frontier has identified Wisely as a systemic solution to providing clients with sustainable and predictable growth. The analytical capabilities of the new team members and AI technology are expected to bring significant benefits to both current and future clients. Wisely’s AI technology is known as machine learning, one of the most common types of AI being developed in the for-profit world today. By rapidly analyzing large amounts of data, machine learning technology is able to make predictions and recommendations by identifying subtle patterns and anomalies. Where humans may be overwhelmed by the scope of data, machine learning thrives. This technological development is a powerhouse that allows Wisely’s AI to take the guesswork out of finding prospects. “Our ability to deliver value for our current and future clients will increase exponentially, both now and into the future. We’re thrilled to begin to apply this technology to meet our client’s fundraising needs and challenges, As Wisely members join the Frontier team, our clients will benefit from the deep knowledge and insights of Wisely's predictive software and machine learning, Frontier has always stood out for how we deliver value through data-driven fundraising.” -Derek Weiss’s executive director Frontier. In addition to the AI technology, Wisely team members will bolster Frontier’s already impressive data team.

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NONPROFIT MANAGEMENT,NONPROFIT TECHNOLOGY

GENESIS GIVES DONATES $45,000 TO LOCAL NONPROFITS IN SAVANNAH TO STRENGTHEN ITS COMMITMENT TO GEORGIA

Genesis Motor North America | September 28, 2022

Genesis Gives, the corporate social responsibility initiative of Genesis Motor America that supports improving access to and performance in youth sports and STEAM education, recently donated a total of $45,000 to several nonprofit organizations in Savannah, Georgia. The Savannah College of Art and Design received $15,000, Girls on the Run of Coastal Georgia and the Lowcountry received $15,000, and Savannah United received $15,000. Ceremonial checks were presented to the organizations in Savannah, Georgia. "Genesis is dedicated to the highest standards of performance, design, safety, and innovation when delivering world-class products, Our commitment to developing a more sustainable future for the next generation begins with supporting local communities like our Genesis Gives partners in Savannah. We are thrilled to be able to make this investment back into the Georgia community." -Claudia Marquez, chief operating officer, Genesis Motor North America. The Savannah College of Art and Design (SCAD) is a world-renowned non-profit institution that offers over 100 graduate and undergraduate degree programs across locations in Atlanta and Savannah, Georgia; Lacoste, France, and online via SCADnow. The university's future-minded curriculum, professional-level technology and resources, and industry engagement propels the over 16,000 talented students to the top of their creative fields. With this donation, SCAD will provide scholarships to students from underserved areas in Bryan County. "We are honored by the generosity of Genesis Motor North America and extend our deepest thanks to Genesis Gives in funding this new scholarship opportunity for students in Savannah and Bryan County, This gift is fundamental to our efforts to make high-quality arts education more accessible for students here in Georgia as well as provide an inclusive environment for our entire university community. The impact of this gift will continue to magnify as these students achieve success in global careers and generate the fresh innovation that can only be catalyzed by equitable investments in the creative lives of our youth." -Audra Pittman, vice president of giving, Savannah College of Art and Design. Girls on the Run of Coastal Georgia and the Lowcountry provides after-school programming to over 800 young girls in the region. Its mission is to create a world where every girl can activate her limitless potential and boldly pursue her dreams. Volunteer coaches provide lessons that intertwine physical activity with life skills development. This donation will allow Girls on the Run to expand their programming in Bryan County. The support we have received from Hyundai has allowed us to dramatically expand our program in Bryan County by providing scholarships, transportation, and running attire to local girls who would otherwise not have access to the program. We are abundantly thankful for this opportunity, said Tiffany Collins, executive director, Girls on the Run of Coastal Georgia and the Lowcountry. Savannah United offers youth soccer programs to over 2,000 children per year, half of which enter an advanced team that travels and competes nationally. It hosts leagues, camps, tournaments, and events with charitable causes, all with the hope to promote self-esteem and character building in children, many of whom come from underserved communities in Bryan County. This donation will be used for scholarships to allow more children to participate in youth soccer programs including a micro program that expands the age range to as early as three years old. The Genesis donation is going to be a tremendous help for Savannah United and its scholarship fund, said Gary Wright, executive director, Savannah United. It will allow for underprivileged children and families the opportunity to play soccer. Genesis Gives: Genesis Gives is a corporate social responsibility initiative from Genesis Motor North America. Expanding on the brand's commitment to the highest standards of performance and its athletic elegance design identity, Genesis Gives supports nonprofit organizations with the goal of improving access to, and performance in, youth sports and STEAM education in under resourced communities. Genesis Motor North America: At Genesis, we put the customer at the center of every decision we make. Genesis is a global automotive brand that delivers the highest standards of performance, design, safety, and innovation while looking towards a more sustainable future. Genesis designs customer experiences that go beyond products, embodying audacious, forward-thinking, and distinctly Korean characteristics within its unique Athletic Elegance design identity. With a growing range of award-winning models — including the 2022 MotorTrend SUV of the Year, GV70, along with G70, G80, G90, GV60, and GV80 — Genesis aims to lead the age of electrification by focusing on a dual electrification strategy involving fuel-cell and battery EVs, starting with its Electrified G80 and GV60 electric models. Genesis has stated its commitment to becoming an all-electric vehicle brand by 2030 and to pursuing carbon neutrality by 2035.

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FUNDRAISING,NONPROFIT TECHNOLOGY

Unveiling of New OneCause Fundraising Platform Reinforces Commitment to Innovation and Nonprofit Growth

OneCause | October 04, 2022

OneCause, a leader in online and event fundraising, today announced the launch of the new OneCause Fundraising Platform to help nonprofits provide a seamless, modern giving experience for donors. The new tools and functionality further the company's mission to drive innovation in the fundraising technology sector and provide integrated, flexible software so nonprofits can easily manage a wide range of donor experiences, needs, and expectations — whether in person, virtual, or hybrid. "The OneCause Fundraising Platform makes fundraising more intuitive and helps nonprofits unlock generosity with today's donors, We designed an easy, frictionless giving process complete with communication tools to help nonprofits connect with donors before, during, and after an event happens or a gift is made, ensuring they stay engaged and feel like their gifts truly make an impact." -Steve Johns, chief executive officer for OneCause. The OneCause Fundraising Platform includes innovative features and functionality like: Flexibility to switch between in-person, virtual, or hybrid events Smart ticketing that drives unique experiences based on ticket type Options for guests to easily manage and assign purchased tickets Contactless express check-in via QR code Volunteer check-in tools and permission levels Multiple giving options that appeal to varying donor preferences Auctioneer-friendly live event and paddle raise tools Integrated raffle drawings Messaging and live chat to engage guests at all stages of an event Ability to track and confirm pre-seeded commitments in real time Table analytics to encourage friendly competition during events Integrated ambassador fundraising to bring peer-to-peer strategies into events Supporter-driven item pickup with self-selected time slots Real-time global and event-level fundraising analytics "This platform puts the attendee experience in their hands. Guest information, check-in, pre-event questions, bidding, donating, purchases, and checkout are driven by the attendee. It's so much easier! It's clear that OneCause carefully considered feedback from nonprofits while building the platform. They even anticipated future needs and implemented helpful functionality we hadn't even thought of." -Della Carver, director of service center support at Arthritis Foundation. Donors have come to expect the same ease, immediacy, and personalization during the giving experience they've become accustomed to from online retailers like Amazon. The user-friendly and intuitive tools in the new platform were built to meet evolving needs and expectations of today's donors, while reducing time spent managing technology for nonprofits. Donors are consumers, and they're bringing expectations of on-demand, personalized experiences to nonprofit events and fundraising, said Stephanie Ragozzino, chief product officer for OneCause. We designed the new OneCause Fundraising Platform to offer a modern, supporter-driven experience for donors—and a flexible, time-saving event management tool for mission-driven organizations. About OneCause: OneCause is driving the future of fundraising with easy-to-use event and online fundraising solutions that help nonprofits improve the giving experience and raise more money. OneCause builds technology that optimizes everyday generosity, making it easier for nonprofit organizations to fundraise and for nonprofit supporters to give. Since 2008, OneCause has helped over 10,000 nonprofits raise more than $4 billion for their missions. Headquartered in Indianapolis, OneCause is committed to driving innovation in the charitable sector, bringing together nonprofit professionals across the world for the annual Raise Conference to exchange ideas that further fundraising.

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NONPROFIT MANAGEMENT,NONPROFIT TECHNOLOGY

AI-powered fundraising company, Wisely, have joined Frontier Marketing to bring further depth and nuance to donor management

Frontier | September 23, 2022

Frontier Marketing is plugging the power of artificial intelligence (AI) into its mission to serve charities that have a vision for fundraising growth. Technology and staff from the AI-powered fundraising company, Wisely, have joined Frontier to bring further depth and nuance to donor management. With real-time insights, Wisely’s software analyzes donor databases and suggests which donors to connect with—who will give, how much, and when. “Our goal is to help the many charities who want to grow their mid-level giving programs to identify and develop future major gift donors, Frontier is already a leading fundraising agency. I'm excited to bring Wisely's proprietary AI prediction engine to them, and by extension, their clients, With access to advanced donor intelligence tools, Frontier will help their clients secure more donations than they ever have before, I personally believe that together we will create a lasting impact in the nonprofit sector.” -Wes Moon, co-founder of Wisely. Frontier has identified Wisely as a systemic solution to providing clients with sustainable and predictable growth. The analytical capabilities of the new team members and AI technology are expected to bring significant benefits to both current and future clients. Wisely’s AI technology is known as machine learning, one of the most common types of AI being developed in the for-profit world today. By rapidly analyzing large amounts of data, machine learning technology is able to make predictions and recommendations by identifying subtle patterns and anomalies. Where humans may be overwhelmed by the scope of data, machine learning thrives. This technological development is a powerhouse that allows Wisely’s AI to take the guesswork out of finding prospects. “Our ability to deliver value for our current and future clients will increase exponentially, both now and into the future. We’re thrilled to begin to apply this technology to meet our client’s fundraising needs and challenges, As Wisely members join the Frontier team, our clients will benefit from the deep knowledge and insights of Wisely's predictive software and machine learning, Frontier has always stood out for how we deliver value through data-driven fundraising.” -Derek Weiss’s executive director Frontier. In addition to the AI technology, Wisely team members will bolster Frontier’s already impressive data team.

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NONPROFIT MANAGEMENT,NONPROFIT TECHNOLOGY

GENESIS GIVES DONATES $45,000 TO LOCAL NONPROFITS IN SAVANNAH TO STRENGTHEN ITS COMMITMENT TO GEORGIA

Genesis Motor North America | September 28, 2022

Genesis Gives, the corporate social responsibility initiative of Genesis Motor America that supports improving access to and performance in youth sports and STEAM education, recently donated a total of $45,000 to several nonprofit organizations in Savannah, Georgia. The Savannah College of Art and Design received $15,000, Girls on the Run of Coastal Georgia and the Lowcountry received $15,000, and Savannah United received $15,000. Ceremonial checks were presented to the organizations in Savannah, Georgia. "Genesis is dedicated to the highest standards of performance, design, safety, and innovation when delivering world-class products, Our commitment to developing a more sustainable future for the next generation begins with supporting local communities like our Genesis Gives partners in Savannah. We are thrilled to be able to make this investment back into the Georgia community." -Claudia Marquez, chief operating officer, Genesis Motor North America. The Savannah College of Art and Design (SCAD) is a world-renowned non-profit institution that offers over 100 graduate and undergraduate degree programs across locations in Atlanta and Savannah, Georgia; Lacoste, France, and online via SCADnow. The university's future-minded curriculum, professional-level technology and resources, and industry engagement propels the over 16,000 talented students to the top of their creative fields. With this donation, SCAD will provide scholarships to students from underserved areas in Bryan County. "We are honored by the generosity of Genesis Motor North America and extend our deepest thanks to Genesis Gives in funding this new scholarship opportunity for students in Savannah and Bryan County, This gift is fundamental to our efforts to make high-quality arts education more accessible for students here in Georgia as well as provide an inclusive environment for our entire university community. The impact of this gift will continue to magnify as these students achieve success in global careers and generate the fresh innovation that can only be catalyzed by equitable investments in the creative lives of our youth." -Audra Pittman, vice president of giving, Savannah College of Art and Design. Girls on the Run of Coastal Georgia and the Lowcountry provides after-school programming to over 800 young girls in the region. Its mission is to create a world where every girl can activate her limitless potential and boldly pursue her dreams. Volunteer coaches provide lessons that intertwine physical activity with life skills development. This donation will allow Girls on the Run to expand their programming in Bryan County. The support we have received from Hyundai has allowed us to dramatically expand our program in Bryan County by providing scholarships, transportation, and running attire to local girls who would otherwise not have access to the program. We are abundantly thankful for this opportunity, said Tiffany Collins, executive director, Girls on the Run of Coastal Georgia and the Lowcountry. Savannah United offers youth soccer programs to over 2,000 children per year, half of which enter an advanced team that travels and competes nationally. It hosts leagues, camps, tournaments, and events with charitable causes, all with the hope to promote self-esteem and character building in children, many of whom come from underserved communities in Bryan County. This donation will be used for scholarships to allow more children to participate in youth soccer programs including a micro program that expands the age range to as early as three years old. The Genesis donation is going to be a tremendous help for Savannah United and its scholarship fund, said Gary Wright, executive director, Savannah United. It will allow for underprivileged children and families the opportunity to play soccer. Genesis Gives: Genesis Gives is a corporate social responsibility initiative from Genesis Motor North America. Expanding on the brand's commitment to the highest standards of performance and its athletic elegance design identity, Genesis Gives supports nonprofit organizations with the goal of improving access to, and performance in, youth sports and STEAM education in under resourced communities. Genesis Motor North America: At Genesis, we put the customer at the center of every decision we make. Genesis is a global automotive brand that delivers the highest standards of performance, design, safety, and innovation while looking towards a more sustainable future. Genesis designs customer experiences that go beyond products, embodying audacious, forward-thinking, and distinctly Korean characteristics within its unique Athletic Elegance design identity. With a growing range of award-winning models — including the 2022 MotorTrend SUV of the Year, GV70, along with G70, G80, G90, GV60, and GV80 — Genesis aims to lead the age of electrification by focusing on a dual electrification strategy involving fuel-cell and battery EVs, starting with its Electrified G80 and GV60 electric models. Genesis has stated its commitment to becoming an all-electric vehicle brand by 2030 and to pursuing carbon neutrality by 2035.

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FUNDRAISING,NONPROFIT TECHNOLOGY

Unveiling of New OneCause Fundraising Platform Reinforces Commitment to Innovation and Nonprofit Growth

OneCause | October 04, 2022

OneCause, a leader in online and event fundraising, today announced the launch of the new OneCause Fundraising Platform to help nonprofits provide a seamless, modern giving experience for donors. The new tools and functionality further the company's mission to drive innovation in the fundraising technology sector and provide integrated, flexible software so nonprofits can easily manage a wide range of donor experiences, needs, and expectations — whether in person, virtual, or hybrid. "The OneCause Fundraising Platform makes fundraising more intuitive and helps nonprofits unlock generosity with today's donors, We designed an easy, frictionless giving process complete with communication tools to help nonprofits connect with donors before, during, and after an event happens or a gift is made, ensuring they stay engaged and feel like their gifts truly make an impact." -Steve Johns, chief executive officer for OneCause. The OneCause Fundraising Platform includes innovative features and functionality like: Flexibility to switch between in-person, virtual, or hybrid events Smart ticketing that drives unique experiences based on ticket type Options for guests to easily manage and assign purchased tickets Contactless express check-in via QR code Volunteer check-in tools and permission levels Multiple giving options that appeal to varying donor preferences Auctioneer-friendly live event and paddle raise tools Integrated raffle drawings Messaging and live chat to engage guests at all stages of an event Ability to track and confirm pre-seeded commitments in real time Table analytics to encourage friendly competition during events Integrated ambassador fundraising to bring peer-to-peer strategies into events Supporter-driven item pickup with self-selected time slots Real-time global and event-level fundraising analytics "This platform puts the attendee experience in their hands. Guest information, check-in, pre-event questions, bidding, donating, purchases, and checkout are driven by the attendee. It's so much easier! It's clear that OneCause carefully considered feedback from nonprofits while building the platform. They even anticipated future needs and implemented helpful functionality we hadn't even thought of." -Della Carver, director of service center support at Arthritis Foundation. Donors have come to expect the same ease, immediacy, and personalization during the giving experience they've become accustomed to from online retailers like Amazon. The user-friendly and intuitive tools in the new platform were built to meet evolving needs and expectations of today's donors, while reducing time spent managing technology for nonprofits. Donors are consumers, and they're bringing expectations of on-demand, personalized experiences to nonprofit events and fundraising, said Stephanie Ragozzino, chief product officer for OneCause. We designed the new OneCause Fundraising Platform to offer a modern, supporter-driven experience for donors—and a flexible, time-saving event management tool for mission-driven organizations. About OneCause: OneCause is driving the future of fundraising with easy-to-use event and online fundraising solutions that help nonprofits improve the giving experience and raise more money. OneCause builds technology that optimizes everyday generosity, making it easier for nonprofit organizations to fundraise and for nonprofit supporters to give. Since 2008, OneCause has helped over 10,000 nonprofits raise more than $4 billion for their missions. Headquartered in Indianapolis, OneCause is committed to driving innovation in the charitable sector, bringing together nonprofit professionals across the world for the annual Raise Conference to exchange ideas that further fundraising.

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