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6 KPIs every nonprofit organisation should track and why

April 07, 2020

It’s estimated that Americans donated more than $427.71 billion to US charities in 2018, according to The Annual Report on Philanthropy for 2019. Consequently, many accountancy firms specialise in supporting nonprofit organisations, non governmental organisations (NGOs), charities, foundations and trusts. We asked long-time Fathom customers and nonprofit accounting specialists Jitasa Group, what nonprofit organisations can do to make sure they’re making the most of these donor opportunities. Key performance indicators (KPIs) drive progress. In order to reach a goal, your organisation needs to have that specific goal in mind from the start. Small businesses choose their KPIs based on what will help grow the company and generate more profit.