Impact 100 Palm Beach County Awards Five Nonprofits With $100,000 Grants

Nonprofit Management

Article | July 20, 2022

Non-profits can lead with a data-driven strategy that seamlessly connects staff and volunteers and engages donors if they have the right tools. In the coming year, non-profits will continue to correct course in a still chaotic environment, providing opportunities to rethink strategy with data gathered since transitioning to a digital-first environment. With Dreamforce in the rear-view mirror and the new year fast approaching, our non-profit experts are here to share the top five trends for non-profits in 2022. Non-profits continue to adapt and shift strategies: 89% of non-profit marketers have updated their digital engagement strategy and the ability to pivot to digital-first options. For example, remote fundraising; these are the times when organizations adapt to change and priorities to win the hearts of constituents. Connection and collaboration from anywhere: Getting together, meeting new people, and gathering has changed drastically and will continue to evolve. Hence making remote connections is a key trend for non-profits in 2022. Data-informed decisions: Establishing transparency around your non-profit gives you insights into how your funds are spent. The best way to showcase it is through data-informed decisions. Invest in people: Non-profits use digital platforms and can depend on that data to create meaningful conversations with donors and volunteers to build relationships and also with the staff to ensure what are their needs that requires attention. After two years of going digital, every non-profit’s new year's resolution should be to put data to use. Using data through foundational technology is the best way to connect with constituents while also remaining agile in order to adapt and ensure that teams are working effectively to power your mission. Non-profits must continue to adapt to new ways of fundraising in a hybrid work environment in order to survive and thrive. Furthermore, there is a greater emphasis on finding new ways to connect with donors in an entirely digital environment.

Nonprofit Management

Article | July 12, 2022

While it's obvious how non-profits directly improve people's lives, their positive contributions to the US economy are frequently overlooked. A closer examination reveals that non-profit organizations have a large and far-reaching impact on the American economy. Non-profits, in fact, improve and strengthen local, state, and national economies in a variety of ways, including the following: The more than $826 billion spent on salaries, benefits, and payroll taxes by non-profits each year accounts for a sizable portion of their nearly $2 trillion annual budget. Non-profit employees also pay taxes on their salaries, as well as sales taxes and property taxes on what they own. Non-profits that provide care for children or elderly parents allow family members who would otherwise be responsible for providing care to work outside the home. Non-profit organizations also offer job training and placement services to people who would otherwise be unemployed or underemployed. Non-profits spend nearly $1 trillion on goods and services each year, ranging from large expenses like medical equipment for non-profit hospitals to small purchases like office supplies, food, utilities, and rent. Non-profits have an even greater impact because they generate economic activity and jobs that spread throughout the community. Consider arts programming as one example. By attending a play at a local non-profit community theater, you likely helped local businesses as well as the cast, crew, and administrative staff. Have you paid for parking? Did you purchase the appropriate earrings, shoes, or tie for the occasion? Did you eat before the show or meet up with friends afterwards? If this is the case, you have increased the economic impact of that theater by helping to create more jobs in the local economy while also increasing tax revenue for the local government. Have you ever noticed how local non-profits are frequently mentioned in brochures for local chambers of commerce as a top reason for businesses to locate there? Many cities are proud of their beloved cultural amenities, such as non-profit museums and performing arts centres. Non-profit colleges, which demonstrate the value of an educated workforce, and non-profit healthcare facilities, which reinforce a commitment to well-being, are also common features. While these local icons are rarely labelled as "non-profits" in brochures, business leaders intuitively recognize the enormous value that local non-profits contribute to the community's quality of life.

Fundraising

Article | July 15, 2022

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it is important to identify your goals for each particular communications effort. After you identify the goals and objectives of your communication efforts, you can identify an audience. Brainstorm different groups of people you hope to reach that can help you accomplish your organization’s objectives. Each goal may have several different audiences in which you want to communicate to. When you identify your audience, it will help you decide how to tailor your message to make it relatable to them. Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment.

Article | May 27, 2020

Just like that, we went from talking about the rising trends in fundraising for 2020 to how nonprofits can sustain operations during the COVID-19 pandemic. Needless to say, it was quite the pivot in conversation. The COVID-19 pandemic has had major implications for nonprofit organizations. Unfortunately, it seems as though the uncertain landscape created by the COVID-19 pandemic will be sticking around for the foreseeable future. With that in mind, it’s time for your organization to consider how it can be agile and thrive through uncertainty.