Donor Engagement in the New Normal

whitePaper | May 24, 2021

In 2011, Jared, Joel, Jon, Jordan, J. Austin, Josh, and Jesse Stanley formed Stanley Brothers, a for-profit proprietary hemp company. A year later, Paige Figi contacted Stanley Brothers looking for a non-intoxicating natural alternative for her five-year-old daughter, Charlotte. Charlotte suffered from Dravet syndrome, a rare, severe form of epilepsy that caused her to have an average of 300 seizures a week—one every thirty minutes. With the help of the Stanley Brothers’ hemp product, Charlotte’s seizures reduced to just one a day, and in 2015, Charlotte was able to attend school for the very first time.

whitePaper | October 20, 2022

According to the most recent CASE Voluntary Support of Education Key Findings survey, higher education institutions in the United States saw a 6.9% increase in donations in 2021, fueled overwhelmingly by unrestricted giving and donations from alumni. Within this unprecedented philanthropic landscape, every institution should be evaluating whether they have the best tools and strategies in place to drive constituent giving.

whitePaper | February 26, 2020

Big promises are being made about artificial intelligence (AI) and how it will impact our lives. Experts say AI is slowly “edging” its way into daily life, but tectonic changes in transportation, the workplace, and lifestyle have yet to pass. So, when will AI truly “arrive”? In some areas, it already has. One such area generating substantial value is, perhaps surprisingly, the nonprofit space. While nonprofits aren’t historically at the forefront of technological advancement, this sector is quietly becoming an early adopter of AI.

whitePaper | April 13, 2020

Nonprofits make a significant contribution to both the quality of life and the economy in this country. From chambers of commerce and hospitals to churches, disaster relief organizations, environmental advocacy groups, homeless shelters and labor unions, it would be difficult to find an American who is not touched in some way by one of the nearly 1.5 million nonprofits.

whitePaper | February 3, 2020

In 1990, domestic automobile manufacturers found themselves in deep trouble. The innovative design and the quality of production long associated with the three dominant American brands, Ford, General Motors and Chrysler, had long been consigned to the annals of memory. The autos that rolled off of the Detroit assembly lines were notoriously ill designed and were, in general, very unreliable. Additionally, the oil crisis of the 1970s, one that would drive the American consumer to more fuel efficient vehicles, prompted the production of domestic compact vehicles that could not compete with the new foreign imports of Toyota, Mazda and Honda.

whitePaper | November 19, 2019

Another widely cited definition of content marketing (published both by HubSpot and the Content Marketing Institute) is: “a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.” But that’s clearly a business-oriented definition.