Ultimate Guide to Nonprofit Content Marketing

November 19, 2019

Another widely cited definition of content marketing (published both by HubSpot and the Content Marketing Institute) is: “a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.” But that’s clearly a business-oriented definition.

Spotlight

CanadaHelps

CanadaHelps makes giving simple. We’re a non-profit social enterprise and registered charity, with a mission to engage Canadians in the charitable sector by providing accessible and affordable online technology to both donors and charities. We want to promote – and ultimately increase – charitable giving in Canada.Through CanadaHelps.org, anyone can donate online to any of Canada’s 86,000+ registered charities. We have proudly facilitated over $650 million in charitable donations through our website since launching in 2000. For donors, CanadaHelps.org is one-stop-shopping for online giving. Donors can give to all of their favourite charities in one place, and can take advantage of our many services including one-time giving, monthly giving, donations of securities, charity gift cards, and bilingual donor support services. For charities, CanadaHelps is an online fundraising solution that is affordable, easy, and secure. We offer customized donation pages, peer-to-peer fundraising, free

OTHER WHITEPAPERS
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Donor Engagement in the New Normal

whitePaper | February 14, 2023

How much have the global pandemic, shifts in technology, and a challenging economy transformed philanthropy over the past three years? Consider these key aspects of the new normal of fundraising

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A BASELINE ANALYSIS OF CYBER RISK FACTORS IN THE NONPROFIT INDUSTRY

whitePaper | March 3, 2022

Welcome to this special IRIS Risk Retina® focused on the nonprofit industry! IRIS Risk Retina is a service from the Cyentia Institute built on the highly-regarded Information Risk Insights Study (IRIS) series. The goal of Risk Retina is the same as that of the IRIS research—to offer a clearer focus on cyber risk through real-world data and rigorous analysis. To succeed in this mission, we’ve partnered with Advisen to leverage their Cyber Loss Data containing ~100,000 historical events collected from publicly verifiable sources. It’s the most comprehensive incident dataset we’ve seen and is used by many cyber insurers and reinsurers for that reason. Upon that solid foundation, we add our own supplemental research, data science techniques, and security expertise to provide the analysis presented in this IRIS Risk Retina.

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A REVOLUTIONARY APPLICATION FOR DISTRIBUTING CHARITABLE DONATIONS

whitePaper | June 9, 2022

Blockchain, cryptocurrencies and the world of Decentralized Finance (DeFi) haveopened up a new financial system that everyone can benefit from without restrictionsor borders.Non-Fungible Tokens (NFTs) are starting to show how they can be used to build globally distributed communities of like-minded individuals in a way never seen before. However so far, only a small proportion of the world’s population have been willing orable to take advantage. This has led some to the conclusion that it is a world reserved for financial elites or established investors. This could not be further from the truth when it comes to the true potential of these transformational technologies. In fact, most of the early pioneers in this space envisioned a fairer more equitable world enabled by this open permissionless technology.

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KINDLY COIN: CREATING MEASURABLE SOCIAL IMPACT

whitePaper | July 4, 2022

The Kindly Ecosystem makes it easy to purchase, track and execute certified measurable social impact on the blockchain. It was built from the ground up to not only be transparent but to also satisfy the needs for Corporate Social Responsibility (CSR).

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How to Staff Your Nonprofit for Success

whitePaper | July 16, 2022

For many years, the charity watchdogs contributed to the myth that nonprofits should be spending 0% of their funding on professional staffing and operations. Nonprofit sector observers and researchers ultimately coined a name for this counterproductive level of frugality: the Nonprofit Starvation Cycle.2,3 In a nutshell, when an organization’s infrastructure is not funded or “fed” to the degree necessary for it to thrive, it cannot accomplish the work it was founded to do, and it chronically underperforms. The nonprofit itself is actually starving.

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3 Keys to Fundraising for Nonprofits in 2022

whitePaper | June 7, 2022

The fundraising landscape has dramatically changed due to the pandemic and a shift to more activities being remote. Nonprofits throughout the world face the daunting challenge of continuing operations that rely largely on fundraising and charitable giving from a network of donors facing their own financial hardships.

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Spotlight

CanadaHelps

CanadaHelps makes giving simple. We’re a non-profit social enterprise and registered charity, with a mission to engage Canadians in the charitable sector by providing accessible and affordable online technology to both donors and charities. We want to promote – and ultimately increase – charitable giving in Canada.Through CanadaHelps.org, anyone can donate online to any of Canada’s 86,000+ registered charities. We have proudly facilitated over $650 million in charitable donations through our website since launching in 2000. For donors, CanadaHelps.org is one-stop-shopping for online giving. Donors can give to all of their favourite charities in one place, and can take advantage of our many services including one-time giving, monthly giving, donations of securities, charity gift cards, and bilingual donor support services. For charities, CanadaHelps is an online fundraising solution that is affordable, easy, and secure. We offer customized donation pages, peer-to-peer fundraising, free

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