The Power of Branding Inspiring Nonprofit Support

February 3, 2020

In 1990, domestic automobile manufacturers found themselves in deep trouble. The innovative design and the quality of production long associated with the three dominant American brands, Ford, General Motors and Chrysler, had long been consigned to the annals of memory. The autos that rolled off of the Detroit assembly lines were notoriously ill designed and were, in general, very unreliable. Additionally, the oil crisis of the 1970s, one that would drive the American consumer to more fuel efficient vehicles, prompted the production of domestic compact vehicles that could not compete with the new foreign imports of Toyota, Mazda and Honda.

Spotlight

Connecticut Council for Philanthropy

The Connecticut Council for Philanthropy is an association of grantmakers committed to promoting and supporting effective philanthropy for the public good. CCP is dedicated to providing its members with the highest quality programs, resources and services, networking opportunities, and insight and news about grantmaking and philanthropy. CCP membership is open to foundations (private, corporate, community), business and corporate giving programs, federated funds, bank trusts, donor-advised funds and individual philanthropists. Associate & Professional Membership in CCP is open to professionals and organizations serving the philanthropic sector.

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2021 Nonprofit Technology Trends Report.

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Launching Your First Peer-to-Peer Social Fundraising Event.

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Creating Strategic Plans and Goals for Every Major Donor

whitePaper | March 4, 2020

The look on her face said it all. “You want me to create a strategy for every single one of the donors on my caseload? Are you kidding me?” This is usually the reaction our team at Veritus Group gets when we tell MGOs that this will be one of the first things they need to do if they want to become successful with us. After the initial shock wears off and denial turns to acceptance, we get to work. We don’t skirt the enormity of the task. It is HARD work. We realize that. If it were easy, everyone would be doing it. But they are not. And this is one of the reasons that MGOs, and ultimately non-profits, struggle with their major gift programs… they don’t have a plan. In this paper, we’re going to share with you a step-by-step process on how to put together a strategic plan for each donor. This is the same process we use with our clients to help them overcome what they think is insurmountable. Once MGOs start working on this process, they realize that not only is it possible, but it’s necessary for them to stay on task and become successful.

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Spotlight

Connecticut Council for Philanthropy

The Connecticut Council for Philanthropy is an association of grantmakers committed to promoting and supporting effective philanthropy for the public good. CCP is dedicated to providing its members with the highest quality programs, resources and services, networking opportunities, and insight and news about grantmaking and philanthropy. CCP membership is open to foundations (private, corporate, community), business and corporate giving programs, federated funds, bank trusts, donor-advised funds and individual philanthropists. Associate & Professional Membership in CCP is open to professionals and organizations serving the philanthropic sector.

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