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CAPTIVATING STATISTICS ON WHY YOU NEED ABM RIGHT NOW

September 2, 2019

Increase in opportunities using ABM programs, according to Gartnerof business buyers conduct more than half of their research online before making an offline purchase (Forrester). Worth wasted in marketing efforts due to misalignment between marketing and sales (Hubspot) of B2B companies have staff that are fully or partially dedicated to ABM programs (SiriusDecisions). Increase in Annual Contract Value (ACV) for companies that implemented ABM (TOPO).

Spotlight

Community Initiatives

Community Initiatives is a fiscal sponsor organization. We support, champion, and provide services to unincorporated nonprofit projects that benefit the community. Community Initiatives enables individuals and groups, working together, to create and invest in projects that benefit the public. We do this by providing fiscal sponsorship and financial, human resources, and grants management services. We believe that people starting projects that serve the public good shouldn't also have to become experts on taxes, accounting, and human resources. Every day we provide the legal framework and quality professional support that allow nonprofit initiatives to flourish. We do this because our community benefits when leaders can focus on their programs, with confidence that administrative tasks are well managed.

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In its eighth year, Giving Tuesday has grown 27.75% from 2018 to 2019 and raised $511 million in the U.S. alone, setting new records across the social sector. At Classy, we saw the hard work and dedication of our nonprofit customers come to fruition as they raised $19,433,030 million from 153,543 donors.

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We asked 3,000 year-end donors to tell us why they gave to find out what they care about most. Our conclusion: donors give out when they believe in your mission and know you do good work in the community you serve. They don’t care as much about self-interested reasons for giving, such as knowing someone on your Board or getting a tax deduction.

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Peer-to-peer fundraising campaigns can produce impressive results in fun ways outside of athletic events. Check out our 8 Proven Peer-to-Peer Fundraising Ideas infographic, where we introduce you to some truly creative and fun campaigns nonprofits have used to boost visibility and donations. From best pajama competitions to alumni challenges and talent shows, these ideas are sure to get your creative juices flowing!

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Federal Budget 2020 is around the corner. Many charities and nonprofits across Canada took part in the pre-budget consultation process outlining their priorities for the next federal budget. Our friends at Imagine Canada analyzed their submissions and created an infographic of what the sector cares about in 2020.

How To Tutorial on Nonprofit Storytelling

Infographic | January 14, 2020

It may seem counterintuitive to start with a story when crafting a marketing strategy, but, because stories help us relate and are memorable, they can ground your nonprofit’s strategy. Storytelling is a valuable tool to help donors understand the context in which you operate by seeing the challenges your beneficiaries (or your nonprofit) are facing.

CAPTIVATING STATISTICS ON WHY YOU NEED ABM RIGHT NOW