The State of Modern Philanthropy 2019

June 4, 2019

At Classy, we’re obsessed with exceptional experiences. How something looks, how it makes you feel, and what you remember about it. When a donor has a great experience, they carry it with them. It’s these touchpoints that have the power to influence how a donor perceives your brand and the work you’re doing to change the world for good.

Spotlight

PMI New Jersey Chapter

PMINJ is a chapter of Project Management Institute [www.pmi.org]. The New Jersey Chapter is devoted to building professionalism and excellence in Project Managers. The chapter activities include: Panel Discussions, Lecture meetings, Networking, PMP Test Preparation Classes, and Symposiums. The Project Management Institute (PMI) is a nonprofit Professional organization to advance the state-of-art in project management. PMI is dedicated to making project management indispensible for business results. PMI provides a forum for the exchange of project management problems, solutions and applications.

OTHER WHITEPAPERS
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Marketing Automation 101 for Nonprofits

whitePaper | November 4, 2019

Did you know 76% of customers expect companies to understand their needs and expectations, and 59% say personalized engagement based on past interactions is very important? Customer expectations are higher than ever, and marketers are trying to fulfill those expectations. But what does this have that to do with a nonprofit? Well, constituents engage with a nonprofit the same way they do with a company. They explore your website, research your mission, and sign up for newsletters, but instead of buying a product, the result will be to donate, volunteer, or become a member. Personalized messaging throughout this process is extremely important.

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Creating Strategic Plans and Goals for Every Major Donor

whitePaper | March 4, 2020

The look on her face said it all. “You want me to create a strategy for every single one of the donors on my caseload? Are you kidding me?” This is usually the reaction our team at Veritus Group gets when we tell MGOs that this will be one of the first things they need to do if they want to become successful with us. After the initial shock wears off and denial turns to acceptance, we get to work. We don’t skirt the enormity of the task. It is HARD work. We realize that. If it were easy, everyone would be doing it. But they are not. And this is one of the reasons that MGOs, and ultimately non-profits, struggle with their major gift programs… they don’t have a plan. In this paper, we’re going to share with you a step-by-step process on how to put together a strategic plan for each donor. This is the same process we use with our clients to help them overcome what they think is insurmountable. Once MGOs start working on this process, they realize that not only is it possible, but it’s necessary for them to stay on task and become successful.

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VALUES-ALIGNED PHILANTHROPY: Foundations Resisting Hate and Extremism

whitePaper | August 8, 2021

Recent years have seen a rise in anti-democratic extremism, hate speech and violence in the U.S. As concern about these problems has grown, the search for solutions has led to questions about how hate groups are funded. Many in the philanthropic sector have echoed these concerns, and have taken steps to prevent the funding of hate and extremism, while others are interested in doing so. Values-Aligned Philanthropy is a Council on Foundations project that digs into the issue of funding hate and extremism, documenting the problem and the response of the sector to date. This first phase report was created to support foundations concerned about this issue.

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Launching Your First Peer-to-Peer Social Fundraising Event.

whitePaper | June 24, 2022

Instantly download this FREE resource for all the getting-started tips and knowledge you need to launch your first peer-to-peer fundraising event. “Thon” events can be costly and challenging, but they don’t have to be! This resource will give you an excellent understanding of the planning requirements and potential obstacles involved.

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Corporate Foundations & Grantmaking Toolkit

whitePaper | July 30, 2021

Nearly all companies engage in corporate philanthropy as a means of giving back to the communities in which they operate. This includes financial contributions, product donations, in-kind services, and employee matching and volunteering. Technically, a corporate foundation is classified by the Internal Revenue Service as a type of 501(c)(3) public charity called a “private non-operating foundation.” The Internal Revenue Code does not distinguish corporate foundations from family foundations. Both are subject to the same regulations. From a practical stand point, however, there are differences in funding and governance. A corporate foundation is funded by a company, instead of an individual or family. And the board members of a corporate foundation are typically company executives. However, only a fraction of these companies take advantage of the additional benefits that come from adding a corporate foundation to their philanthropic efforts. This toolkit will help you understand the benefits of a corporate foundation and provide an overview of the operational requirements.

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A REVOLUTIONARY APPLICATION FOR DISTRIBUTING CHARITABLE DONATIONS

whitePaper | June 9, 2022

Blockchain, cryptocurrencies and the world of Decentralized Finance (DeFi) haveopened up a new financial system that everyone can benefit from without restrictionsor borders.Non-Fungible Tokens (NFTs) are starting to show how they can be used to build globally distributed communities of like-minded individuals in a way never seen before. However so far, only a small proportion of the world’s population have been willing orable to take advantage. This has led some to the conclusion that it is a world reserved for financial elites or established investors. This could not be further from the truth when it comes to the true potential of these transformational technologies. In fact, most of the early pioneers in this space envisioned a fairer more equitable world enabled by this open permissionless technology.

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Spotlight

PMI New Jersey Chapter

PMINJ is a chapter of Project Management Institute [www.pmi.org]. The New Jersey Chapter is devoted to building professionalism and excellence in Project Managers. The chapter activities include: Panel Discussions, Lecture meetings, Networking, PMP Test Preparation Classes, and Symposiums. The Project Management Institute (PMI) is a nonprofit Professional organization to advance the state-of-art in project management. PMI is dedicated to making project management indispensible for business results. PMI provides a forum for the exchange of project management problems, solutions and applications.

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