Marketing Automation 101 for Nonprofits

whitePaper | February 3, 2020

In 1990, domestic automobile manufacturers found themselves in deep trouble. The innovative design and the quality of production long associated with the three dominant American brands, Ford, General Motors and Chrysler, had long been consigned to the annals of memory. The autos that rolled off of the Detroit assembly lines were notoriously ill designed and were, in general, very unreliable. Additionally, the oil crisis of the 1970s, one that would drive the American consumer to more fuel efficient vehicles, prompted the production of domestic compact vehicles that could not compete with the new foreign imports of Toyota, Mazda and Honda.

whitePaper | October 2, 2021

Disaster planning isn’t fun or exciting and it doesn’t directly help the people we aim to serve. However, it is essential for nonprofit organizations who want to remain resilient in the face of the unforeseen. Nonprofits provide a wide variety of services ranging from travel and leisure to educational and informational to health and direct services that may be crucial to their clients’ survival. Nonprofits provide essential services, and need to be prepared for the emergencies that may impact their operations or their ability to serve and fulfill their missions.

whitePaper | May 10, 2021

Our 2021 Nonprofit Technology Trends Report highlighted some of the specific challenges nonprofits faced this year including decreasing funding, canceled fundraisers, and virtual programming. The survey also highlighted the myriad of innovations nonprofits have developed as a result of the pandemic.

whitePaper | June 24, 2022

Instantly download this FREE resource for all the getting-started tips and knowledge you need to launch your first peer-to-peer fundraising event. “Thon” events can be costly and challenging, but they don’t have to be! This resource will give you an excellent understanding of the planning requirements and potential obstacles involved.

whitePaper | January 6, 2020

Artificial intelligence (AI) is changing our world on a daily basis. The world of medicine is being industrialized by artificial intelligence, the data you thought you owned is being used to manipulate elections, and everyone is connected, everywhere. Much research has been done on the State of Artificial Intelligence in the world, but less research has been completed in the nonprofit sector. The SAINS report will add to the body of nonprofit literature and accelerate artificial intelligence advancements for nonprofits.

whitePaper | January 29, 2020

To address high drug prices and the challenges they create for access to drugs, organizations have been exploring and working to create nonprofit pharmaceutical companies. These nonprofit companies prioritize drug access and affordability in the United States as core components of their mission. In the current federal policy landscape, however, there are specific incentives for the operation of for-profit pharmaceutical companies that do not similarly benefit their nonprofit counterparts, as well as several other barriers to sustainability for nonprofit companies.