Change the sales rep experience, improve the customer experience

October 3, 2018

The first CRM launch truly changed the way sales were managed. We went from tracking customers on spreadsheets (and even in rolodexes) to tracking them and their attendant opportunities with software. It wasn’t long before reps started to feel the purpose of a CRM was more about preserving their contacts for their replacement than it was about making their lives easier. After all, back then it wasn’t much easier than updating a rolodex!

Spotlight

Purple Asparagus

Purple Asparagus educates children, families and the community about eating that’s good for the body and the planet. Since 2011, Purple Asparagus’ award-winning flagship program, Delicious Nutritious Adventures, has taught thousands of elementary school children about healthy eating. During Delicious Nutritious Adventures, students explore a new healthy ingredient each month by learning about it, tasting it and finally cooking with it. Our Delicious Nutritious Adventures take place in the classroom during the school day and are taught by trained staff and volunteers.

OTHER WHITEPAPERS
news image

2020 Nonprofit Forecast: Eight Predictions for the Decade Ahead

whitePaper | February 11, 2020

It’s the turn of a new decade, and several social, technological, economic and political forces promise to shape the future of the nonprofit sector. Some are already in play – or have been for some time – and are already challenging nonprofit organizations. They have the potential to fundamentally transform the sector. I’ve outlined eight predictions here; a convergence of these factors will alter the landscape, necessitating a major shift in the way nonprofit organizations operate.

Read More
news image

The Power of Branding Inspiring Nonprofit Support

whitePaper | February 3, 2020

In 1990, domestic automobile manufacturers found themselves in deep trouble. The innovative design and the quality of production long associated with the three dominant American brands, Ford, General Motors and Chrysler, had long been consigned to the annals of memory. The autos that rolled off of the Detroit assembly lines were notoriously ill designed and were, in general, very unreliable. Additionally, the oil crisis of the 1970s, one that would drive the American consumer to more fuel efficient vehicles, prompted the production of domestic compact vehicles that could not compete with the new foreign imports of Toyota, Mazda and Honda.

Read More
news image

6 Trends Driving Nonprofit Hiring in 2021

whitePaper | January 20, 2021

This past year was challenging yet transformational for the nonprofit sector. With organizations facing a sudden shift to remote operations, our country experiencing a nationwide reckoning on racial equity, and a drastically changing fundraising landscape, nonprofits were forced to reexamine the operations and traits needed to carry them into the future.

Read More
news image

Building a Data Management Strategy for Your Nonprofit

whitePaper | October 10, 2022

In a digital-first world, every organization needs a data management plan. Yet, fewer than 25% of nonprofits report having a plan in place. This means data is infrequently shared across departments and rarely used to make decisions or predict future stakeholder behaviors.

Read More
news image

Corporate Foundations & Grantmaking Toolkit

whitePaper | July 30, 2021

Nearly all companies engage in corporate philanthropy as a means of giving back to the communities in which they operate. This includes financial contributions, product donations, in-kind services, and employee matching and volunteering. Technically, a corporate foundation is classified by the Internal Revenue Service as a type of 501(c)(3) public charity called a “private non-operating foundation.” The Internal Revenue Code does not distinguish corporate foundations from family foundations. Both are subject to the same regulations. From a practical stand point, however, there are differences in funding and governance. A corporate foundation is funded by a company, instead of an individual or family. And the board members of a corporate foundation are typically company executives. However, only a fraction of these companies take advantage of the additional benefits that come from adding a corporate foundation to their philanthropic efforts. This toolkit will help you understand the benefits of a corporate foundation and provide an overview of the operational requirements.

Read More
news image

Launch Your Charitable Gift Guide: It’s Easier Than You Think.

whitePaper | May 30, 2022

Instantly download this FREE resource and learn how your organization can benefit from a gift guide, and the getting-started tips and knowledge you need to launch a charitable gift guide using CanadaHelps’ Customizable Donation Forms. This resource will give you an excellent understanding of how you can use a gift guide to grow donations and offer a unique way for donors to give to your cause.

Read More

Spotlight

Purple Asparagus

Purple Asparagus educates children, families and the community about eating that’s good for the body and the planet. Since 2011, Purple Asparagus’ award-winning flagship program, Delicious Nutritious Adventures, has taught thousands of elementary school children about healthy eating. During Delicious Nutritious Adventures, students explore a new healthy ingredient each month by learning about it, tasting it and finally cooking with it. Our Delicious Nutritious Adventures take place in the classroom during the school day and are taught by trained staff and volunteers.

Events