Building a Data Management Strategy for Your Nonprofit

whitePaper | March 4, 2020

The look on her face said it all. “You want me to create a strategy for every single one of the donors on my caseload? Are you kidding me?” This is usually the reaction our team at Veritus Group gets when we tell MGOs that this will be one of the first things they need to do if they want to become successful with us. After the initial shock wears off and denial turns to acceptance, we get to work. We don’t skirt the enormity of the task. It is HARD work. We realize that. If it were easy, everyone would be doing it. But they are not. And this is one of the reasons that MGOs, and ultimately non-profits, struggle with their major gift programs… they don’t have a plan. In this paper, we’re going to share with you a step-by-step process on how to put together a strategic plan for each donor. This is the same process we use with our clients to help them overcome what they think is insurmountable. Once MGOs start working on this process, they realize that not only is it possible, but it’s necessary for them to stay on task and become successful.

whitePaper | July 16, 2022

For many years, the charity watchdogs contributed to the myth that nonprofits should be spending 0% of their funding on professional staffing and operations. Nonprofit sector observers and researchers ultimately coined a name for this counterproductive level of frugality: the Nonprofit Starvation Cycle.2,3 In a nutshell, when an organization’s infrastructure is not funded or “fed” to the degree necessary for it to thrive, it cannot accomplish the work it was founded to do, and it chronically underperforms. The nonprofit itself is actually starving.

whitePaper | February 9, 2022

Charities have an essential function in our communities, delivering a range of social services that would be difficult to provide on a purely commercial or a state-run basis. Essentially, they fill the gaps in society (often by partnering with government) that are not already cared for by central or local government.

whitePaper | February 26, 2021

Here’s an overview of fundraising technology, providing a roadmap for nonprofits seeking to make the most of these tools. This whitepaper also explores the critical balance of this technology evolution— carrying the potential for both incredible nonprofit advancement and critical ethical repercussions. Use the form here to have the whitepaper sent to your inbox!

whitePaper | January 10, 2022

Philanthropy is defined and redefined by the choices that are made every day, not only by professionals in the field but by countless neighbors and local leaders. People go into the work of philanthropy in order to build the communities they want to live in.

whitePaper | November 21, 2019

Considering cause marketing? Whether you’re a business that wants to support a worthy cause or a nonprofit that wants to amplify your fundraising efforts, this white paper will help you forge a sustainable, compliant cause marketing partnership.