The Peer-to-Peer Fundraising Journey: Keeping Donors Engaged

The rise of social media, live stream, and Facebook gives rise to a new group of peer-to-peer donors. To attract and convert them in this digital age of fundraising, nonprofits need a plan that taps in to their unique motivators. The new mantra: Fundraising is a journey, not a transaction. Successful nonprofits are embracing donor touch-points to increase peer-to-peer engagement and giving.
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OTHER ON-DEMAND WEBINARS

9 Steps to Crafting a More Effective Email Appeal

Writing emails can be difficult. Writing emails that stand out in the sea of your donors’ inboxes is even harder, especially when you’re deep in the trenches of year-end! That’s why it’s crucial to lean into the data to tell you what’s going to work better in your email appeals to bring in more donations this giving season and build lasting donor relationships.
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Raise 5x More This Year-End Using This Strategy

​”We LOVED using your engagement plan. We tried to do all of the tasks that we were capable of and raised 5x more than we did the previous year!” -Michelle Gorelow, Foundation for Positively Kids Learn how you can accelerate year-end fundraising with this communications plan and templates expertly crafted by our Personal Fundraising Coaches. Save over 40 hours of time spent writing by leveraging our simple, multi-channel communication templates and samples designed to encourage both donors and prospects to give with urgency.
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Saying Goodbye to Raiser's Edge

Many nonprofit organizations are rethinking their technology stacks for fundraising and development. If you are a nonprofit executive or development director considering moving from Raiser’s Edge to a more flexible, scalable, and secure solution such as the Salesforce Nonprofit Success Pack (NPSP), this half-hour session is for you.
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Gen X donors: Effective fundraising strategies for a forgotten generation

Between the large Baby Boomer and Millennial generations, the smaller Generation X can sometimes get lost in the fundraising shuffle. However, this generation owns 26% of total US wealth while making up just 20% of the population, and is set to inherit $31 trillion as part of the Great Wealth Transfer. As Gen X gets older, continues to accumulate wealth, and plans their estates, nonprofit professionals in planned and major giving have a huge opportunity to engage them in their work.
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