Gen X donors: Effective fundraising strategies for a forgotten generation

Gen X donors: Effective fundraising strategies for a forgotten generation
Between the large Baby Boomer and Millennial generations, the smaller Generation X can sometimes get lost in the fundraising shuffle. However, this generation owns 26% of total US wealth while making up just 20% of the population, and is set to inherit $31 trillion as part of the Great Wealth Transfer.

As Gen X gets older, continues to accumulate wealth, and plans their estates, nonprofit professionals in planned and major giving have a huge opportunity to engage them in their work.
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OTHER ON-DEMAND WEBINARS

How to Keep Donors Engaged With No Time and Limited Staff

As a new or small nonprofit, you have a unique opportunity to build lasting relationships with your donors. When donors give, they’ve already indicated that they care about your mission. It’s up to you to take the next step and encourage them to continue their support. However, as a small organization, you may be struggling to prioritize donor stewardship with all the other things you have to manage while you’re running your nonprofit. In this free webinar, you’ll learn that you do not have to spend a lot of money or time to turn your one-time donors into repeat donors.
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How to leverage Giving Days to increase planned & major giving at year-end and beyond

There are 365 days in a year but they are not all created equal when it comes to fundraising. The most powerful giving season for planned and major gifts — year-end — is almost upon us, and with it comes some of the most impactful days on your fundraising calendar.
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Next Level Peer-To-Peer

Join us for this unique webinar, as we consider the “virtual side” of peer-to-peer fundraising and the top three ways to make the most of your next social giving campaign. Together, we’ll explore practical ways to: Organize your campaign with flexibility Engage participants with creativity Drive proceeds with powerful fundraising Then, we’ll pull back the curtain on how we implement these same strategies with IndyTechGives (IndyTechGives.com), an Indianapolis-based competitive social giving campaign, organized by OneCause and supported with our very own peer-to-peer software.
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New Ways Small Nonprofits Can Achieve Big Brand Success

As a small nonprofit, it can be challenging to compete with larger organizations that have more people, resources, and bigger budgets. In this session, we’ll teach you new and exciting ways you can level the playing field and operate like a big brand.
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