Raise More Money from Everyone with Inbound & Content Marketing

January 31, 2019

Inbound marketing is when you use digital tools to earn people's interest, trust and, ultimately, their support. Content marketing is when you build a dedicated asset that markets the idea of your cause to a specific audience. It can be a standalone strategy. Both strategies are audience-centric and pull donors toward your cause.

Spotlight

St Giles Trust

St Giles Trust is a UK charity helping disadvantaged people and putting experience to work on society's most complex problems. We work in prisons and communities across the UK. We help people suffering disadvantages such as experiences of prison, homelessness, long term unemployment, addiction and severe poverty. To ensure those we help stand the best chance of overcoming any issue which might be holding them back, we provide help from the people who know best how to help - those who have been there themselves.

Other Infographics
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Nonprofits leveraging technology achieve greater impact during pandemic

Infographic | December 23, 2021

The 2022 Nonprofit Technology Trends Survey, an annual survey sponsored by Sage Intacct, asked over 900 nonprofit finance leaders about their organizations and how they are using technology to achieve mission success. The results of the report are very encouraging with a direct correlation between a nonprofit’s ability to leverage technology to pivot during the pandemic and their ability to impact their mission during a challenging year.

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Leverage Crowdfunding for Your Cause: Infographic shares 4 tips

Infographic | February 11, 2020

Crowdfunding, or any form of group fundraising, used to refer to startups and individual projects seeking investors. Today, online crowdfunding sites (think Kickstarter and GoFundMe) have expanded to give individuals and organizations alike the power to create simple online support campaigns.

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Positive signs prevail in nonprofit sector despite COVID-19 disruptions

Infographic | March 22, 2021

The 2021 Nonprofit Technology Trends Survey, sponsored by Sage Intacct, asked over 520 nonprofit finance leaders about how their organizations use technology to achieve mission success.

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How to Successfully Fundraise if your NGO is Brand-New

Infographic | January 20, 2020

In this article we will give you an idea of what you have to do to be a successful fundraiser even if your NGO cannot show a long record of cooperations.

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Forecasting Charity CRM Trends for 2020

Infographic | March 30, 2020

In the for-profit world, CRM stands for Customer Relationship Management. In the charity sector, the preferred term for the same technology is Constituent Relationship Management. The reason for the difference in name is simple: in this space, the technology has a broader remit. Charity CRM systems are used for everything from managing fundraising campaigns and driving and measuring donor engagement, to marshalling volunteers and measuring the impact of your programs.

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Year-End Fundraising by the Numbers.

Infographic | June 7, 2022

Nobody said year-end fundraising would be easy. And since no two organizations are exactly the same, we all experience different challenges and successes. But we can all agree on one thing—year-end giving is extremely important to the success of your organization. Of those polled as part of the Nonprofit Insiders Network, 28 percent said that they raised between 26 and 50 percent of their total annual income from the year-end ask alone. Plus, 100 percent polled used direct mail for their year-end campaign and only 17 percent used in-person asking to garner donations.

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Spotlight

St Giles Trust

St Giles Trust is a UK charity helping disadvantaged people and putting experience to work on society's most complex problems. We work in prisons and communities across the UK. We help people suffering disadvantages such as experiences of prison, homelessness, long term unemployment, addiction and severe poverty. To ensure those we help stand the best chance of overcoming any issue which might be holding them back, we provide help from the people who know best how to help - those who have been there themselves.

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