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Year-End Fundraising by the Numbers.

June 7, 2022

Nobody said year-end fundraising would be easy. And since no two organizations are exactly the same, we all experience different challenges and successes. But we can all agree on one thing—year-end giving is extremely important to the success of your organization. Of those polled as part of the Nonprofit Insiders Network, 28 percent said that they raised between 26 and 50 percent of their total annual income from the year-end ask alone. Plus, 100 percent polled used direct mail for their year-end campaign and only 17 percent used in-person asking to garner donations.

Spotlight

Gavi, the Vaccine Alliance

Vaccination is one of the most effective public health interventions in history, saving millions of lives every year and helping to wipe out some of the world’s deadliest diseases. Despite this, 1.5 million children under five lose their lives to vaccine-preventable diseases every year. Gavi, the Vaccine Alliance, brings together the public and private sectors with the shared goal of creating equal access to new and underused vaccines for children living in the poorest countries. Since its inception in 2000, Gavi has helped prevent more than nine million deaths in developing countries and contributed to the immunisation of nearly 640 million children.

Other Infographics

Google Ad Grants: Nonprofits Take Note

Infographic | April 15, 2020

The following infographic provides information about Google‘s Ad Grant program, which is one of the largest nonprofit marketing missed opportunities. Google Grants provides nonprofit organizations that have a current 501(c)(3) status with the ability to promote their missions and causes on Google’s search results with $10,000 in monthly in-kind ad spend.

19 Future Fundraising Trends and Statistics

Infographic | February 4, 2020

Giving Goes Digital in the Future of Fundraising. It has been discovered that the idea of raising funds online is growing very fast. Over the past decade, fundraising has improved significantly. In the year 2000, fundraising stood at 1.7% while in 2010, online fundraising alone stood at 10.7%. In an economy with GDP of $14.99 trillion, total fundraising contributed 2%. It was discovered that for a GDP of 40%, total fundraising contributed 2%. Nevertheless, the massive rates of online giving represent a small fraction of overall giving. This channel of giving is an opportunity for non-profit organizations to raise funds.

10 Mistakes You May be Making with Your Fundraising Event

Infographic | December 16, 2021

The 10 Mistakes You May Be Making with Your Fundraising Event infographic will help you stay one step ahead of any setbacks and maximize your fundraising results with easy-to-implement solutions. You’ll learn the most common mistakes we see nonprofits make before, during and after their fundraising events and how you can avoid them. We share practical tools and strategies to boost attendance, drive engagement and inspire in-event giving for a more effective event.

Kicking Off Your Year-End Giving In 5 Easy Steps

Infographic | December 6, 2021

The end of the year brings some of the biggest giving months for nonprofits. It’s the time of year where donors are willing to give more and in greater quantity! Start preparing early to ensure the greatest impact for your campaign. We’ve outlined 5 easy steps to help increase the reach and impact of your year-end giving campaign.

5 Key Trends Shaping the Nonprofit Service Sector

Infographic | October 5, 2021

This year saw our first-ever State of Service for Nonprofits report, which focused on nonprofit representatives sharing their insights and what changes they’ve experienced and seen since the onset of the pandemic last year. Check out the State of Service for Nonprofits infographic for a quick snapshot of some of the key findings from the report.

How women can boost philanthropic power

Infographic | March 24, 2020

Generous, decisive, and determined to help the world, women can have an even greater impact by upping their financial knowledge. Those are the findings of a 2017 report on women and giving from Fidelity Charitable. In addition to identifying the different ways Millennial and Baby Boomer women give, the report also explores some of the ways women’s giving is distinctive from men’s. See the highlights in our infographic below and discover our giving guides created to help both Millennial and Baby Boomer women maximize their impact.