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12 Tips Nonprofits Can Use to Get Online Donations

February 6, 2017

Accepting donations online is a no-brainer for nonprofits and their donors. Giving online is easy for donors, as they can contribute anytime they find convenient, instead of relying on an ask through direct mail or at an event. Online giving makes raising funds for a nonprofit simpler and more consistent. It’s getting more popular, as well.

Spotlight

The Ocean Foundation

The Ocean Foundation is the gathering place for marine conservation donors and conservation entrepreneurs to advance global ocean solutions. We work to provide financial resources to marine conservation initiatives by providing conservation grants, hosting projects and funds, and collaborating with important campaigns and opinion leaders. Because of the dynamic nature of our business, including the many projects that we host, we have a variety of powerful resources that we can bring to any ocean conservation project. We have grantees, partners and projects on all the world’s continents. Our Board of Directors is comprised of individuals with significant experience in marine conservation philanthropy, complemented by an expert, professional staff, and a growing international advisory board of scientists, policy makers, educational specialists, and other top experts.

Other Infographics

Forecasting Charity CRM Trends for 2020

Infographic | March 30, 2020

In the for-profit world, CRM stands for Customer Relationship Management. In the charity sector, the preferred term for the same technology is Constituent Relationship Management. The reason for the difference in name is simple: in this space, the technology has a broader remit. Charity CRM systems are used for everything from managing fundraising campaigns and driving and measuring donor engagement, to marshalling volunteers and measuring the impact of your programs.

AI for Nonprofits

Infographic | March 3, 2020

Nonprofits already have access to a vast wealth of data. Al empowers the sector to act on data in more meaningful ways, driving decision-making practices.

Is Your Nonprofit Eligible for a Google for Nonprofits Google Grant?

Infographic | February 6, 2020

Did you know that Google gives out free advertising dollars to non-profit organizations? Did you also know that qualifying organizations could receive $10K or as much as $40K each month from Google to use for advertising and promoting their good cause? Want to find out if your non-profit organization is eligible? This helpful infographic from Search Mojo will help you to determine your organization’s eligibility and learn how to apply.

Giving Tuesday 2019 Sets New Records

Infographic | December 5, 2019

In its eighth year, Giving Tuesday has grown 27.75% from 2018 to 2019 and raised $511 million in the U.S. alone, setting new records across the social sector. At Classy, we saw the hard work and dedication of our nonprofit customers come to fruition as they raised $19,433,030 million from 153,543 donors.

Year-End Fundraising by the Numbers.

Infographic | June 7, 2022

Nobody said year-end fundraising would be easy. And since no two organizations are exactly the same, we all experience different challenges and successes. But we can all agree on one thing—year-end giving is extremely important to the success of your organization. Of those polled as part of the Nonprofit Insiders Network, 28 percent said that they raised between 26 and 50 percent of their total annual income from the year-end ask alone. Plus, 100 percent polled used direct mail for their year-end campaign and only 17 percent used in-person asking to garner donations.