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2020 marketing trends for non-profit organisations

As many of you reading this will know, Marcomedia was founded on our expertise in the non-profit sector and we have a long, proud history of delivering design, print and web to charities, the public sector and non-profit organisations – as well as spotting trends. So, here are our tips for non-profit marketing in 2020.

Spotlight

JCI Sheffield

We are a membership-based nonprofit organization of 200,000 young people ages 18 to 40 in 5,000 communities and more than 100 countries around the world. Each JCI Member shares the belief that in order to create lasting positive change, we must improve ourselves and the world around us. We seek targeted solutions to the unique problems in our communities to build a better world, creating global impact. JCI Sheffield run a number of events to help you gain skills and experience that can transfer into the workplace. We also run community projects that create a positive impact on Sheffield and surrounding areas.

OTHER ARTICLES
Fundraising

Nonprofit Cloud Spring 2020 Release: Accounting Subledger Deep Dive

Article | July 15, 2022

As a follow-up to last week’s blog on Salesforce Nonprofit Cloud Spring 2020 Release features, we’re jumping into a deep dive of the Accounting Subledger product – the connection between fundraising and finance that will help you reconcile data and have consistency and transparency across accounting and fundraising operations.

Read More
Nonprofit Management

4 Challenges that Large Non-profit Organizations Face

Article | July 15, 2022

Large non-profit organisations must frequently overcome extreme challenges in order to stay on track toward achieving their mission and goals. There are currently 1.4 million tax-exempt organisations in the United States alone, so there is no shortage of non-profit organisations competing for resources, financial assistance, and talent. The challenge is exacerbated because a large non-profit (or small non-profit) is expected to make all strategic decisions with its organisational mission in mind. The good news is that a non-profit’s mission can guide them in making the right decisions and overcoming obstacles. Large non-profits face numerous challenges on a daily basis in order to stay on track. These issues include sustainability, donor retention and engagement, finding the right volunteers, and organising internal and external processes. Today, we'll go over these issues in greater depth and offer solutions. How Can Large Non-profits Be Sustainable? Sustainability is critical to a large non-profit’s long-term success. Large non-profit organizations frequently must uphold a recognizable brand and reputation. Developing a strategic plan with sustainability as the foundation starts with an organization's mission and vision. How Can Large Non-profits Keep and Engage Donors? Another issue that large non-profit organizations frequently face is retaining and engaging donors. Did you know that in 2015, 373.25 billion dollars were donated to charitable causes? Large non-profit organizations are tasked with acquiring new donors, engaging their donor base, and retaining valuable relationships. Donor retention rates for offline-only donors are 29%, while online-only donors have a 21% retention rate. Raising these averages by a few percentage points can give a large non-profit organization more reach. How Can a Large Non-profit Find the Right Volunteers? A large non-profit can save a lot of money by identifying and recruiting the right volunteers for the right strategic jobs. According to an Independent Sector study, the average volunteer hour is worth more than $24.00 (2016 data). The value of volunteerism can quickly add up large non-profit organizations that rely heavily on volunteers. Volunteers also provide valuable skill sets to non-profits, which can improve an organization's ability across departments. How Can Large Non-profits Improve Processes? Setting up processes is one of the most important things a large non-profit can do to ensure consistency and control throughout the organization. Every aspect of the organization, including but not limited to fundraising, volunteer coordination, training, strategic engagement, and retention strategies, should have a process in place. Organizations that want to create a road map for success must devote time to strategic planning.

Read More
Nonprofit Management

Utilize an Email Marketing Strategy to Drive More Donations

Article | July 11, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give. Email marketing can help nonprofits reach their fundraising goals by helping expand reach, develop a loyal donor base and drive more donations. Build an Email Marketing Strategy Implementing email marketing may seem intimidating to some, but once you have an effective strategy in place, it will act as a blueprint and support all your goals moving forward. When you start building your strategy, it’s important to spend time developing a unique strategy that aligns with your mission and goals. Consider these questions: Who is your target audience? How are you collecting email addresses? What types of emails will you send? What types of content do you want to share in those emails? What will your emails look like? What is the layout? What is the design based on? How often do you plan to send emails? What platform will you use? Does it integrate with your donor database and have all the features you need to implement your strategy? Email marketing is the most effective and successful when there's a strategic plan in place. Creating a detailed strategy that answers the questions above will provide your nonprofit with the stepping stones needed to set your email marketing efforts up for success and help meet your overall fundraising goals. Send Emails Once you have a strategy and execution plan in place, you’re ready to start sending your messages to your audience. Email subscribers want to hear from you, but you need to be sure you are sending engaging messages to the right audiences. When you start sending your emails, plan to send a mix of different messages to your audience. Email marketing is an effective channel to not only fundraise but to help subscribers stay engaged and keep donor retention high. A great example would be to include advocacy emails in your plans. Advocacy emails include newsletters and impact stories. These types of emails help your subscriber feel valued as a donor as they’re seeing the direct impact of their support. As you start and continue to send emails, always track each email's performance. This helps you determine what is working and what is not working. By tracking key metrics, like click-through rates, conversation rates and donations per email, you will be able to continuously improve your strategy and the emails you are sending. Follow Best Practices As you begin to execute your email strategy, there are a few key best practices I recommend following to help increase engagement, donations, and overall performance of your emails. Personalize the email for your subscribers. Personalized emails can generate donations up to six times more compared to a generalized email. Make sure your emails are well-designed with compelling imagery that helps the donor visualize your mission and the impact of their donations. Provide clear calls to action in each email you send and always include a “Donate” button in all your communications. Include social sharing buttons and links to your social channels in all your email communications. Emails with social sharing buttons increase click-through rates by as much as 158% and help expand your reach by allowing donors to recommend and share your nonprofit with their network. Create an email cadence so you are regularly communicating with your audience throughout the year. For every 1,000 fundraising emails delivered, nonprofits raised $78, so it is in your best interest to continuously send messages to your subscribers. Start by sending emails monthly and then experiment with increasing the frequency of emails per month and see what works best for your nonprofit. Utilizing email marketing is key to having a successful fundraising strategy for your nonprofit. By building a well-thought-out strategy and implementing it, you will be able to engage, retain and convert subscribers into a loyal donor base.

Read More

6 Tips for Virtual Peer-to-Peer Fundraising

Article | May 4, 2020

As our world continues to be reshaped by the effects of COVID-19, nonprofits are looking for new ways to engage in online and virtual fundraising to support their revenue. This comes as a record number of organizations have lept into the peer-to-peer fundraising world in record numbers. Social media and do-it-yourself fundraising (where people can organize their own fundraising campaign for their favorite charity) make it easier and more attractive to people.

Read More
Fundraising

The Power of Film for Philanthropy

Article | July 15, 2022

As a follow-up to last week’s blog on Salesforce Nonprofit Cloud Spring 2020 Release features, we’re jumping into a deep dive of the Accounting Subledger product – the connection between fundraising and finance that will help you reconcile data and have consistency and transparency across accounting and fundraising operations.

Read More
Nonprofit Management

The Advocacy versus the Activist Functions of Non-profits

Article | July 15, 2022

Large non-profit organisations must frequently overcome extreme challenges in order to stay on track toward achieving their mission and goals. There are currently 1.4 million tax-exempt organisations in the United States alone, so there is no shortage of non-profit organisations competing for resources, financial assistance, and talent. The challenge is exacerbated because a large non-profit (or small non-profit) is expected to make all strategic decisions with its organisational mission in mind. The good news is that a non-profit’s mission can guide them in making the right decisions and overcoming obstacles. Large non-profits face numerous challenges on a daily basis in order to stay on track. These issues include sustainability, donor retention and engagement, finding the right volunteers, and organising internal and external processes. Today, we'll go over these issues in greater depth and offer solutions. How Can Large Non-profits Be Sustainable? Sustainability is critical to a large non-profit’s long-term success. Large non-profit organizations frequently must uphold a recognizable brand and reputation. Developing a strategic plan with sustainability as the foundation starts with an organization's mission and vision. How Can Large Non-profits Keep and Engage Donors? Another issue that large non-profit organizations frequently face is retaining and engaging donors. Did you know that in 2015, 373.25 billion dollars were donated to charitable causes? Large non-profit organizations are tasked with acquiring new donors, engaging their donor base, and retaining valuable relationships. Donor retention rates for offline-only donors are 29%, while online-only donors have a 21% retention rate. Raising these averages by a few percentage points can give a large non-profit organization more reach. How Can a Large Non-profit Find the Right Volunteers? A large non-profit can save a lot of money by identifying and recruiting the right volunteers for the right strategic jobs. According to an Independent Sector study, the average volunteer hour is worth more than $24.00 (2016 data). The value of volunteerism can quickly add up large non-profit organizations that rely heavily on volunteers. Volunteers also provide valuable skill sets to non-profits, which can improve an organization's ability across departments. How Can Large Non-profits Improve Processes? Setting up processes is one of the most important things a large non-profit can do to ensure consistency and control throughout the organization. Every aspect of the organization, including but not limited to fundraising, volunteer coordination, training, strategic engagement, and retention strategies, should have a process in place. Organizations that want to create a road map for success must devote time to strategic planning.

Read More
Nonprofit Management

Top 5 Trends for Non-Profits in 2022

Article | July 11, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give. Email marketing can help nonprofits reach their fundraising goals by helping expand reach, develop a loyal donor base and drive more donations. Build an Email Marketing Strategy Implementing email marketing may seem intimidating to some, but once you have an effective strategy in place, it will act as a blueprint and support all your goals moving forward. When you start building your strategy, it’s important to spend time developing a unique strategy that aligns with your mission and goals. Consider these questions: Who is your target audience? How are you collecting email addresses? What types of emails will you send? What types of content do you want to share in those emails? What will your emails look like? What is the layout? What is the design based on? How often do you plan to send emails? What platform will you use? Does it integrate with your donor database and have all the features you need to implement your strategy? Email marketing is the most effective and successful when there's a strategic plan in place. Creating a detailed strategy that answers the questions above will provide your nonprofit with the stepping stones needed to set your email marketing efforts up for success and help meet your overall fundraising goals. Send Emails Once you have a strategy and execution plan in place, you’re ready to start sending your messages to your audience. Email subscribers want to hear from you, but you need to be sure you are sending engaging messages to the right audiences. When you start sending your emails, plan to send a mix of different messages to your audience. Email marketing is an effective channel to not only fundraise but to help subscribers stay engaged and keep donor retention high. A great example would be to include advocacy emails in your plans. Advocacy emails include newsletters and impact stories. These types of emails help your subscriber feel valued as a donor as they’re seeing the direct impact of their support. As you start and continue to send emails, always track each email's performance. This helps you determine what is working and what is not working. By tracking key metrics, like click-through rates, conversation rates and donations per email, you will be able to continuously improve your strategy and the emails you are sending. Follow Best Practices As you begin to execute your email strategy, there are a few key best practices I recommend following to help increase engagement, donations, and overall performance of your emails. Personalize the email for your subscribers. Personalized emails can generate donations up to six times more compared to a generalized email. Make sure your emails are well-designed with compelling imagery that helps the donor visualize your mission and the impact of their donations. Provide clear calls to action in each email you send and always include a “Donate” button in all your communications. Include social sharing buttons and links to your social channels in all your email communications. Emails with social sharing buttons increase click-through rates by as much as 158% and help expand your reach by allowing donors to recommend and share your nonprofit with their network. Create an email cadence so you are regularly communicating with your audience throughout the year. For every 1,000 fundraising emails delivered, nonprofits raised $78, so it is in your best interest to continuously send messages to your subscribers. Start by sending emails monthly and then experiment with increasing the frequency of emails per month and see what works best for your nonprofit. Utilizing email marketing is key to having a successful fundraising strategy for your nonprofit. By building a well-thought-out strategy and implementing it, you will be able to engage, retain and convert subscribers into a loyal donor base.

Read More

6 Tips for Virtual Peer-to-Peer Fundraising

Article | May 4, 2020

As our world continues to be reshaped by the effects of COVID-19, nonprofits are looking for new ways to engage in online and virtual fundraising to support their revenue. This comes as a record number of organizations have lept into the peer-to-peer fundraising world in record numbers. Social media and do-it-yourself fundraising (where people can organize their own fundraising campaign for their favorite charity) make it easier and more attractive to people.

Read More
MORE ARTICLES

Spotlight

JCI Sheffield

We are a membership-based nonprofit organization of 200,000 young people ages 18 to 40 in 5,000 communities and more than 100 countries around the world. Each JCI Member shares the belief that in order to create lasting positive change, we must improve ourselves and the world around us. We seek targeted solutions to the unique problems in our communities to build a better world, creating global impact. JCI Sheffield run a number of events to help you gain skills and experience that can transfer into the workplace. We also run community projects that create a positive impact on Sheffield and surrounding areas.

Related News

Fundraising, Nonprofit Management, Philanthropy

The National Geographic Society Breaks Fundraising Record with $122.8 Million in New Commitments

PR Newswire | January 25, 2024

Today, the National Geographic Society announced its largest fundraising year in its 136-year history with $122.8 million in new commitments for 2023 the Society's third record-breaking year in a row. Contributions came from individuals, corporations and foundations to support the nonprofit's mission work, including the transformation of its Base Camp in Washington, D.C., global community of National Geographic Explorers and portfolio of impactful programs. The Society invests 100 percent of donor contributions into the organization's programmatic priorities to strengthen its mission of illuminating and protecting the wonder of our world. Donors and partners fuel the Society's ability to leverage scientific research, exploration, education and unparalleled storytelling to spark curiosity in hundreds of millions of people to learn about and care for our planet. These philanthropic investments accelerate the Society's sustainable business model and build a culture of philanthropy, key to the organization's five-year strategic plan, NG Next. This achievement underscores our community's belief in our mission and vision for the future," said CEO Jill Tiefenthaler. "The dedication of our donors is instrumental to funding the extraordinary National Geographic Explorers who are driving positive change for our planet and its people. Thank you to all those helping us support our Explorers, transform our Base Camp, and achieve our mission and global impact. Last year, the Society launched its newly formed Principal Donors Society, the highest designation for lifetime giving, which recognizes individuals, corporations and foundations who have championed the nonprofit through cumulative philanthropic support of $1 million or more for pivotal priorities and impact areas. The second annual Principal Donors Society induction ceremony and celebration will take place on February 7, 2024 in Los Angeles, California. "We are most grateful for the unprecedented generosity of our donors that this year's giving reflects, as it clearly demonstrates the growing global support of the National Geographic Society's mission to illuminate and protect the wonderful of our world," said the Society's Board Chair Jean Case. 2023 fiscal year fundraising highlights include: Secured the largest commitment in the Society's history from long-time partner, Rolex $122.8 million in overall new commitments, a 4% increase from the previous record-breaking fiscal year ($117.9M) 81 new commitments of $100,000 or above, a 16% increase over 2022 16 new commitments at $1 million or above $13.2 million raised through Annual Giving & Membership, a 13% increase over 2022 100% participation by the Board of Trustees 100% participation by the Society's Senior Leadership team Increased membership in the Hubbard Council (annual donors of $50,000 or more) by 30% Launched the Principal Donors Society in January 2023, recognizing donors of lifetime giving of $1M or more to the Society, with 65 donors; adding an additional 11 donors during 2023 "We accomplished this tremendous fundraising year thanks to our loyal, global network of industry and thought leaders who are personally dedicated to the Society's success," said Chief Advancement Officer Kara Ramirez Mullins. "It's encouraging to see real investment in, and momentum for, the Society's key priorities like the Base Camp renovation project. We have a bold vision for the future and the time to invest in the Society is now!"

Read More

Nonprofit Management, Nonprofit Technology, Social Movements and Community

AnitaB.org Launches Executive Peer Groups Program to Shape Future of Tech Leadership

PR News | January 31, 2024

AnitaB.org has launched a distinctive opportunity aimed at fostering the advancement and success of women and non-binary leaders in technology: AnitaB.org Peer Groups for Executives (APG). Designed specifically for current and aspiring CEOs, the inaugural executive program extends beyond traditional professional development offerings. It's one of many ways the organization is furthering its mission of creating a more diverse and equitable tech ecosystem. AnitaB.org is honored to facilitate the inaugural executive peer groups," said Brenda Darden Wilkerson, President and CEO of AnitaB.org. "I have personally participated in a CEO peer group, and the experience was transformational. I gained hard skills, confidence, and an expanded network. I think about how much more powerful it would have been if the group was curated to women leaders in tech, with the open space to explore how intersectional identities create additional challenges to leadership, especially in a changing tech environment. We created AnitaB.org Peer Groups for Executives for just this reason. Data indicates that a big factor holding women back from moving into the most senior positions is a lack of confidence and training. Peer groups are a proven and powerful tool for advancement but are often imbalanced with men seeking participation more than women. APG for Executives is a new and unique opportunity specifically for executive women in tech who seek advancement and access to connection, support, and a proven curriculum for success in the C-Suite. With only 11% of tech CEO and senior-level leadership positions being held by women, if the gender imbalance continues in CEO-level trainings, this gap in representation in the industry will continue. This is important because when more women ascend to executive positions, organizations hire more equitably across intersectional gender identities — another key goal of the program. To promote a safe and empowering learning environment where women and non-binary technologists are seen and heard, the program features thoughtfully curated peer groups, consisting of 8-12 members each, led by an expert group chair. The selection and vetting process reinforces the integrity of the program, ensuring that participants are qualified, committed to engagement, and bring diverse perspectives and experiences. This intentional approach is the foundation for building a vibrant and inclusive APG community where members can participate in meaningful discussions, exchange ideas, and benefit from the collective wisdom of their peers. The program will kick off with a two-day, world-class, CEO-level training at an idyllic 150-acre ranch and retreat near Austin, Texas. Designed as an immersive experience, the retreat will delve into the unique challenges women and non-binary tech executives face, seamlessly progressing into conversations on the practical leadership tools needed to succeed in the high-pressure CEO position. Post-retreat, the program continues with monthly virtual and quarterly in-person group sessions for a year, fostering a continuous environment for executive-level learning, collaborative problem-solving, and strategic decision-making. Each participant will also gain exclusive access to one-on-one monthly coaching sessions with Angela Tucci, a longtime tech executive serving as the inaugural APG Leader. Tucci added, "Throughout my career as a C-Suite executive in tech, I have navigated and understand the challenges women in the industry often face in such roles. It requires specific skill sets and resilience to succeed, and that's what APG will offer. It's important for me to foster and support the upcoming community of women executives who will shape our tech ecosystem for the future.

Read More

Fundraising, Nonprofit Management

Charlotte Community Health Clinic Opens the Dave Cathcart Pediatric Clinic in Partnership with Thompson Child & Family Focus

PR News | January 30, 2024

In partnership with Thompson Child & Family Focus (Thompson), Charlotte Community Health Clinic (CCHC) announces the January 30, 2024 grand opening of the Dave Cathcart Pediatric Clinic, named after the long-serving volunteer and Board member who passed away in 2022. The clinic will offer comprehensive pediatric care, including well and sick child visits, acute care services, dental services, immunizations, and behavioral health integration. With this new location at the Dave Cathcart Pediatric Clinic, we uphold our vision of a healthy community where all individuals, regardless of their ability to pay, have access to comprehensive, coordinated, affordable, and quality health care," said CCHC CEO Carolyn Allison. This new CCHC location is the result of a convergence of three main factors – the people, the place, and the project funding. Initially, the introduction of CEOs led to a relationship between the two agencies who serve similar populations of youth and families receiving Medicaid or are under-insured. Then came the discussion of the existing Thompson location in Grier Heights that could accommodate the clinic space needed and fill an unmet need for pediatric care in the area. Finally, CCHC received Health Resources and Services Administration funding focused on capital projects for community health centers – the investment needed to renovate and upfit the space donated by Thompson.When CCHC approached us to collaborate – we could foresee the benefits this partnership would bring to the youth in this community. Integrating physical health care services to our main hub for community mental health services is a triple win, stated Thompson President/CEO Will Jones. "It's a win for those we serve who need physical health care, a win for CCHC's patients who need mental health care, and a win for the Thompson mission to strengthen children, families, and communities. The Dave Cathcart Pediatric Clinic is located at 769 N. Wendover Road, Suite A, Charlotte, NC 28211.

Read More

Fundraising, Nonprofit Management, Philanthropy

The National Geographic Society Breaks Fundraising Record with $122.8 Million in New Commitments

PR Newswire | January 25, 2024

Today, the National Geographic Society announced its largest fundraising year in its 136-year history with $122.8 million in new commitments for 2023 the Society's third record-breaking year in a row. Contributions came from individuals, corporations and foundations to support the nonprofit's mission work, including the transformation of its Base Camp in Washington, D.C., global community of National Geographic Explorers and portfolio of impactful programs. The Society invests 100 percent of donor contributions into the organization's programmatic priorities to strengthen its mission of illuminating and protecting the wonder of our world. Donors and partners fuel the Society's ability to leverage scientific research, exploration, education and unparalleled storytelling to spark curiosity in hundreds of millions of people to learn about and care for our planet. These philanthropic investments accelerate the Society's sustainable business model and build a culture of philanthropy, key to the organization's five-year strategic plan, NG Next. This achievement underscores our community's belief in our mission and vision for the future," said CEO Jill Tiefenthaler. "The dedication of our donors is instrumental to funding the extraordinary National Geographic Explorers who are driving positive change for our planet and its people. Thank you to all those helping us support our Explorers, transform our Base Camp, and achieve our mission and global impact. Last year, the Society launched its newly formed Principal Donors Society, the highest designation for lifetime giving, which recognizes individuals, corporations and foundations who have championed the nonprofit through cumulative philanthropic support of $1 million or more for pivotal priorities and impact areas. The second annual Principal Donors Society induction ceremony and celebration will take place on February 7, 2024 in Los Angeles, California. "We are most grateful for the unprecedented generosity of our donors that this year's giving reflects, as it clearly demonstrates the growing global support of the National Geographic Society's mission to illuminate and protect the wonderful of our world," said the Society's Board Chair Jean Case. 2023 fiscal year fundraising highlights include: Secured the largest commitment in the Society's history from long-time partner, Rolex $122.8 million in overall new commitments, a 4% increase from the previous record-breaking fiscal year ($117.9M) 81 new commitments of $100,000 or above, a 16% increase over 2022 16 new commitments at $1 million or above $13.2 million raised through Annual Giving & Membership, a 13% increase over 2022 100% participation by the Board of Trustees 100% participation by the Society's Senior Leadership team Increased membership in the Hubbard Council (annual donors of $50,000 or more) by 30% Launched the Principal Donors Society in January 2023, recognizing donors of lifetime giving of $1M or more to the Society, with 65 donors; adding an additional 11 donors during 2023 "We accomplished this tremendous fundraising year thanks to our loyal, global network of industry and thought leaders who are personally dedicated to the Society's success," said Chief Advancement Officer Kara Ramirez Mullins. "It's encouraging to see real investment in, and momentum for, the Society's key priorities like the Base Camp renovation project. We have a bold vision for the future and the time to invest in the Society is now!"

Read More

Nonprofit Management, Nonprofit Technology, Social Movements and Community

AnitaB.org Launches Executive Peer Groups Program to Shape Future of Tech Leadership

PR News | January 31, 2024

AnitaB.org has launched a distinctive opportunity aimed at fostering the advancement and success of women and non-binary leaders in technology: AnitaB.org Peer Groups for Executives (APG). Designed specifically for current and aspiring CEOs, the inaugural executive program extends beyond traditional professional development offerings. It's one of many ways the organization is furthering its mission of creating a more diverse and equitable tech ecosystem. AnitaB.org is honored to facilitate the inaugural executive peer groups," said Brenda Darden Wilkerson, President and CEO of AnitaB.org. "I have personally participated in a CEO peer group, and the experience was transformational. I gained hard skills, confidence, and an expanded network. I think about how much more powerful it would have been if the group was curated to women leaders in tech, with the open space to explore how intersectional identities create additional challenges to leadership, especially in a changing tech environment. We created AnitaB.org Peer Groups for Executives for just this reason. Data indicates that a big factor holding women back from moving into the most senior positions is a lack of confidence and training. Peer groups are a proven and powerful tool for advancement but are often imbalanced with men seeking participation more than women. APG for Executives is a new and unique opportunity specifically for executive women in tech who seek advancement and access to connection, support, and a proven curriculum for success in the C-Suite. With only 11% of tech CEO and senior-level leadership positions being held by women, if the gender imbalance continues in CEO-level trainings, this gap in representation in the industry will continue. This is important because when more women ascend to executive positions, organizations hire more equitably across intersectional gender identities — another key goal of the program. To promote a safe and empowering learning environment where women and non-binary technologists are seen and heard, the program features thoughtfully curated peer groups, consisting of 8-12 members each, led by an expert group chair. The selection and vetting process reinforces the integrity of the program, ensuring that participants are qualified, committed to engagement, and bring diverse perspectives and experiences. This intentional approach is the foundation for building a vibrant and inclusive APG community where members can participate in meaningful discussions, exchange ideas, and benefit from the collective wisdom of their peers. The program will kick off with a two-day, world-class, CEO-level training at an idyllic 150-acre ranch and retreat near Austin, Texas. Designed as an immersive experience, the retreat will delve into the unique challenges women and non-binary tech executives face, seamlessly progressing into conversations on the practical leadership tools needed to succeed in the high-pressure CEO position. Post-retreat, the program continues with monthly virtual and quarterly in-person group sessions for a year, fostering a continuous environment for executive-level learning, collaborative problem-solving, and strategic decision-making. Each participant will also gain exclusive access to one-on-one monthly coaching sessions with Angela Tucci, a longtime tech executive serving as the inaugural APG Leader. Tucci added, "Throughout my career as a C-Suite executive in tech, I have navigated and understand the challenges women in the industry often face in such roles. It requires specific skill sets and resilience to succeed, and that's what APG will offer. It's important for me to foster and support the upcoming community of women executives who will shape our tech ecosystem for the future.

Read More

Fundraising, Nonprofit Management

Charlotte Community Health Clinic Opens the Dave Cathcart Pediatric Clinic in Partnership with Thompson Child & Family Focus

PR News | January 30, 2024

In partnership with Thompson Child & Family Focus (Thompson), Charlotte Community Health Clinic (CCHC) announces the January 30, 2024 grand opening of the Dave Cathcart Pediatric Clinic, named after the long-serving volunteer and Board member who passed away in 2022. The clinic will offer comprehensive pediatric care, including well and sick child visits, acute care services, dental services, immunizations, and behavioral health integration. With this new location at the Dave Cathcart Pediatric Clinic, we uphold our vision of a healthy community where all individuals, regardless of their ability to pay, have access to comprehensive, coordinated, affordable, and quality health care," said CCHC CEO Carolyn Allison. This new CCHC location is the result of a convergence of three main factors – the people, the place, and the project funding. Initially, the introduction of CEOs led to a relationship between the two agencies who serve similar populations of youth and families receiving Medicaid or are under-insured. Then came the discussion of the existing Thompson location in Grier Heights that could accommodate the clinic space needed and fill an unmet need for pediatric care in the area. Finally, CCHC received Health Resources and Services Administration funding focused on capital projects for community health centers – the investment needed to renovate and upfit the space donated by Thompson.When CCHC approached us to collaborate – we could foresee the benefits this partnership would bring to the youth in this community. Integrating physical health care services to our main hub for community mental health services is a triple win, stated Thompson President/CEO Will Jones. "It's a win for those we serve who need physical health care, a win for CCHC's patients who need mental health care, and a win for the Thompson mission to strengthen children, families, and communities. The Dave Cathcart Pediatric Clinic is located at 769 N. Wendover Road, Suite A, Charlotte, NC 28211.

Read More

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