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Adhesion Barrier Market revenue projected to go up by 2016 – 2024

Global Adhesion Barrier Market: Overview To avoid the adhesion that occurs during the surgery, a medical device known as adhesion barrier is used. To avoid the formation of the scar tissues known as adhesion, the adhesion barrier is used to separate internal tissues and the organ. The damage to parietal peritoneum or visceral leads to the formation of adhesion. The formation of adhesion can cause chronic pain, infertility, and bowel obstruction, which are the common risks during surgery. The abdominal surgery gives rise to adhesions in large amounts compared to other surgeries. The adhesion barriers are made from oxidized regenerated cellulose, sodium hylauronate, expanded polyterafluorethylene, and carboxymethlcellulose. The major applications where the adhesion barriers are used include gynecological surgery, abdominal surgery, and other surgeries.

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Women Deliver

Women Deliver knows that when the world invests in girls and women, everybody wins. As a leading global advocate for girls’ and women’s health, rights, and wellbeing, Women Deliver catalyzes action by bringing together diverse voices and interests to drive progress, with a particular focus on maternal, sexual, and reproductive health and rights. Women Deliver was among the first organizations to promote the investment case for girls and women. We are recognized for impactful advocacy strategies, access to world influencers, participation on key coalitions and initiatives, and building the capacity of young people and civil society.

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Nonprofit Management

Utilize an Email Marketing Strategy to Drive More Donations

Article | July 28, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give. Email marketing can help nonprofits reach their fundraising goals by helping expand reach, develop a loyal donor base and drive more donations. Build an Email Marketing Strategy Implementing email marketing may seem intimidating to some, but once you have an effective strategy in place, it will act as a blueprint and support all your goals moving forward. When you start building your strategy, it’s important to spend time developing a unique strategy that aligns with your mission and goals. Consider these questions: Who is your target audience? How are you collecting email addresses? What types of emails will you send? What types of content do you want to share in those emails? What will your emails look like? What is the layout? What is the design based on? How often do you plan to send emails? What platform will you use? Does it integrate with your donor database and have all the features you need to implement your strategy? Email marketing is the most effective and successful when there's a strategic plan in place. Creating a detailed strategy that answers the questions above will provide your nonprofit with the stepping stones needed to set your email marketing efforts up for success and help meet your overall fundraising goals. Send Emails Once you have a strategy and execution plan in place, you’re ready to start sending your messages to your audience. Email subscribers want to hear from you, but you need to be sure you are sending engaging messages to the right audiences. When you start sending your emails, plan to send a mix of different messages to your audience. Email marketing is an effective channel to not only fundraise but to help subscribers stay engaged and keep donor retention high. A great example would be to include advocacy emails in your plans. Advocacy emails include newsletters and impact stories. These types of emails help your subscriber feel valued as a donor as they’re seeing the direct impact of their support. As you start and continue to send emails, always track each email's performance. This helps you determine what is working and what is not working. By tracking key metrics, like click-through rates, conversation rates and donations per email, you will be able to continuously improve your strategy and the emails you are sending. Follow Best Practices As you begin to execute your email strategy, there are a few key best practices I recommend following to help increase engagement, donations, and overall performance of your emails. Personalize the email for your subscribers. Personalized emails can generate donations up to six times more compared to a generalized email. Make sure your emails are well-designed with compelling imagery that helps the donor visualize your mission and the impact of their donations. Provide clear calls to action in each email you send and always include a “Donate” button in all your communications. Include social sharing buttons and links to your social channels in all your email communications. Emails with social sharing buttons increase click-through rates by as much as 158% and help expand your reach by allowing donors to recommend and share your nonprofit with their network. Create an email cadence so you are regularly communicating with your audience throughout the year. For every 1,000 fundraising emails delivered, nonprofits raised $78, so it is in your best interest to continuously send messages to your subscribers. Start by sending emails monthly and then experiment with increasing the frequency of emails per month and see what works best for your nonprofit. Utilizing email marketing is key to having a successful fundraising strategy for your nonprofit. By building a well-thought-out strategy and implementing it, you will be able to engage, retain and convert subscribers into a loyal donor base.

Read More
Nonprofit Management

8 Ways Nonprofits Can Use Conversational Marketing

Article | July 20, 2022

Though conversational marketing is relatively new, it speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. Coined by our partners at Drift, conversational marketing aims to guide users through an engagement funnel more quickly by using real-time conversations. As chatbots are increasingly seen as a natural way to get information, they can help to build relationships and create authentic experiences between an organization and its target audiences.

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Fundraising

Top 5 Trends for Non-Profits in 2022

Article | July 15, 2022

Non-profits can lead with a data-driven strategy that seamlessly connects staff and volunteers and engages donors if they have the right tools. In the coming year, non-profits will continue to correct course in a still chaotic environment, providing opportunities to rethink strategy with data gathered since transitioning to a digital-first environment. With Dreamforce in the rear-view mirror and the new year fast approaching, our non-profit experts are here to share the top five trends for non-profits in 2022. Non-profits continue to adapt and shift strategies: 89% of non-profit marketers have updated their digital engagement strategy and the ability to pivot to digital-first options. For example, remote fundraising; these are the times when organizations adapt to change and priorities to win the hearts of constituents. Connection and collaboration from anywhere: Getting together, meeting new people, and gathering has changed drastically and will continue to evolve. Hence making remote connections is a key trend for non-profits in 2022. Data-informed decisions: Establishing transparency around your non-profit gives you insights into how your funds are spent. The best way to showcase it is through data-informed decisions. Invest in people: Non-profits use digital platforms and can depend on that data to create meaningful conversations with donors and volunteers to build relationships and also with the staff to ensure what are their needs that requires attention. After two years of going digital, every non-profit’s new year's resolution should be to put data to use. Using data through foundational technology is the best way to connect with constituents while also remaining agile in order to adapt and ensure that teams are working effectively to power your mission. Non-profits must continue to adapt to new ways of fundraising in a hybrid work environment in order to survive and thrive. Furthermore, there is a greater emphasis on finding new ways to connect with donors in an entirely digital environment.

Read More
Nonprofit Management

Marketing Your Nonprofit Organization in 4 Simple Steps

Article | July 29, 2022

It's not difficult to learn how to market your non-profit. Organizations can take a lot of simple steps to get in front of their target audience, inform the public, and win more people on board for their cause. These four stages will help kickstart marketing initiatives and put them on the right track to achieving their company's objectives. The non-profit is missing out on critical chances if its only marketing efforts are to organize an annual benefit event and periodically update its website. For a non-profit to expand and remain active, consistent marketing is just as important as for 'for-profit' enterprises. Without public awareness, even the greatest charitable group will be unable to accomplish anything. To properly carry out its objective, a non-profit needs strong ties with funders, volunteers, the media, and even governmental bodies. In order to retain relationships, attract regular donations, and keep an organization's activities in the public view, continual marketing initiatives are necessary. However, there are still stages that every employee can help with to establish a marketing plan, even if the non-profit doesn't have the funds for a professional marketing team. Choose the Target Market A non-profit must identify its target audience and the actions it wants them to adapt before it can take any steps to advertise its organization. Organizations can adjust their marketing initiatives to reach their target audience and motivate them to act once they are aware of who they are and where to find them. For example, they might find it helpful to look into firms that are comparable to their own to discover how they sell to the same demographic. Set Measurable Objectives Organizations can't determine whether their non-profit marketing is successful without knowing their goals. They are better equipped to assess what is working and what needs to change when they have quantifiable goals. After establishing their objectives, they should plan with their team how they'll gauge their success in achieving them. Curate Marketing Materials Marketing materials are necessary for non-profits whenever they engage with the public. These materials should be customized for their group, exhibit their achievements, offerings, and core principles, and provide information on how to get involved or donate. Build a Database Once the promotional strategies are ready, it's time to put them to use. But before they accomplish that, organizations must create a database of present and potential members. Organizations can use databases to categorize their audience into different groups depending on things like whether or not they've donated in the past, their economic level, or whether they prefer to be reached through email or physical mail. While deploying these above-mentioned steps, non-profit organizations can effectively boost their marketing capabilities that would, in return, aid in achieving their organizational goals.

Read More
Nonprofit Management

Non-Profits Cannot Afford to Ignore These Business Practices

Article | July 28, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give. Email marketing can help nonprofits reach their fundraising goals by helping expand reach, develop a loyal donor base and drive more donations. Build an Email Marketing Strategy Implementing email marketing may seem intimidating to some, but once you have an effective strategy in place, it will act as a blueprint and support all your goals moving forward. When you start building your strategy, it’s important to spend time developing a unique strategy that aligns with your mission and goals. Consider these questions: Who is your target audience? How are you collecting email addresses? What types of emails will you send? What types of content do you want to share in those emails? What will your emails look like? What is the layout? What is the design based on? How often do you plan to send emails? What platform will you use? Does it integrate with your donor database and have all the features you need to implement your strategy? Email marketing is the most effective and successful when there's a strategic plan in place. Creating a detailed strategy that answers the questions above will provide your nonprofit with the stepping stones needed to set your email marketing efforts up for success and help meet your overall fundraising goals. Send Emails Once you have a strategy and execution plan in place, you’re ready to start sending your messages to your audience. Email subscribers want to hear from you, but you need to be sure you are sending engaging messages to the right audiences. When you start sending your emails, plan to send a mix of different messages to your audience. Email marketing is an effective channel to not only fundraise but to help subscribers stay engaged and keep donor retention high. A great example would be to include advocacy emails in your plans. Advocacy emails include newsletters and impact stories. These types of emails help your subscriber feel valued as a donor as they’re seeing the direct impact of their support. As you start and continue to send emails, always track each email's performance. This helps you determine what is working and what is not working. By tracking key metrics, like click-through rates, conversation rates and donations per email, you will be able to continuously improve your strategy and the emails you are sending. Follow Best Practices As you begin to execute your email strategy, there are a few key best practices I recommend following to help increase engagement, donations, and overall performance of your emails. Personalize the email for your subscribers. Personalized emails can generate donations up to six times more compared to a generalized email. Make sure your emails are well-designed with compelling imagery that helps the donor visualize your mission and the impact of their donations. Provide clear calls to action in each email you send and always include a “Donate” button in all your communications. Include social sharing buttons and links to your social channels in all your email communications. Emails with social sharing buttons increase click-through rates by as much as 158% and help expand your reach by allowing donors to recommend and share your nonprofit with their network. Create an email cadence so you are regularly communicating with your audience throughout the year. For every 1,000 fundraising emails delivered, nonprofits raised $78, so it is in your best interest to continuously send messages to your subscribers. Start by sending emails monthly and then experiment with increasing the frequency of emails per month and see what works best for your nonprofit. Utilizing email marketing is key to having a successful fundraising strategy for your nonprofit. By building a well-thought-out strategy and implementing it, you will be able to engage, retain and convert subscribers into a loyal donor base.

Read More
Nonprofit Management

What Does the Health of Your Nonprofit Website Mean and How Can You Improve It?

Article | July 20, 2022

Though conversational marketing is relatively new, it speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. Coined by our partners at Drift, conversational marketing aims to guide users through an engagement funnel more quickly by using real-time conversations. As chatbots are increasingly seen as a natural way to get information, they can help to build relationships and create authentic experiences between an organization and its target audiences.

Read More
Fundraising

The Power of Film for Philanthropy

Article | July 15, 2022

Non-profits can lead with a data-driven strategy that seamlessly connects staff and volunteers and engages donors if they have the right tools. In the coming year, non-profits will continue to correct course in a still chaotic environment, providing opportunities to rethink strategy with data gathered since transitioning to a digital-first environment. With Dreamforce in the rear-view mirror and the new year fast approaching, our non-profit experts are here to share the top five trends for non-profits in 2022. Non-profits continue to adapt and shift strategies: 89% of non-profit marketers have updated their digital engagement strategy and the ability to pivot to digital-first options. For example, remote fundraising; these are the times when organizations adapt to change and priorities to win the hearts of constituents. Connection and collaboration from anywhere: Getting together, meeting new people, and gathering has changed drastically and will continue to evolve. Hence making remote connections is a key trend for non-profits in 2022. Data-informed decisions: Establishing transparency around your non-profit gives you insights into how your funds are spent. The best way to showcase it is through data-informed decisions. Invest in people: Non-profits use digital platforms and can depend on that data to create meaningful conversations with donors and volunteers to build relationships and also with the staff to ensure what are their needs that requires attention. After two years of going digital, every non-profit’s new year's resolution should be to put data to use. Using data through foundational technology is the best way to connect with constituents while also remaining agile in order to adapt and ensure that teams are working effectively to power your mission. Non-profits must continue to adapt to new ways of fundraising in a hybrid work environment in order to survive and thrive. Furthermore, there is a greater emphasis on finding new ways to connect with donors in an entirely digital environment.

Read More
Nonprofit Management

Marketing Your Nonprofit Organization in 4 Simple Steps

Article | July 29, 2022

It's not difficult to learn how to market your non-profit. Organizations can take a lot of simple steps to get in front of their target audience, inform the public, and win more people on board for their cause. These four stages will help kickstart marketing initiatives and put them on the right track to achieving their company's objectives. The non-profit is missing out on critical chances if its only marketing efforts are to organize an annual benefit event and periodically update its website. For a non-profit to expand and remain active, consistent marketing is just as important as for 'for-profit' enterprises. Without public awareness, even the greatest charitable group will be unable to accomplish anything. To properly carry out its objective, a non-profit needs strong ties with funders, volunteers, the media, and even governmental bodies. In order to retain relationships, attract regular donations, and keep an organization's activities in the public view, continual marketing initiatives are necessary. However, there are still stages that every employee can help with to establish a marketing plan, even if the non-profit doesn't have the funds for a professional marketing team. Choose the Target Market A non-profit must identify its target audience and the actions it wants them to adapt before it can take any steps to advertise its organization. Organizations can adjust their marketing initiatives to reach their target audience and motivate them to act once they are aware of who they are and where to find them. For example, they might find it helpful to look into firms that are comparable to their own to discover how they sell to the same demographic. Set Measurable Objectives Organizations can't determine whether their non-profit marketing is successful without knowing their goals. They are better equipped to assess what is working and what needs to change when they have quantifiable goals. After establishing their objectives, they should plan with their team how they'll gauge their success in achieving them. Curate Marketing Materials Marketing materials are necessary for non-profits whenever they engage with the public. These materials should be customized for their group, exhibit their achievements, offerings, and core principles, and provide information on how to get involved or donate. Build a Database Once the promotional strategies are ready, it's time to put them to use. But before they accomplish that, organizations must create a database of present and potential members. Organizations can use databases to categorize their audience into different groups depending on things like whether or not they've donated in the past, their economic level, or whether they prefer to be reached through email or physical mail. While deploying these above-mentioned steps, non-profit organizations can effectively boost their marketing capabilities that would, in return, aid in achieving their organizational goals.

Read More
MORE ARTICLES

Spotlight

Women Deliver

Women Deliver knows that when the world invests in girls and women, everybody wins. As a leading global advocate for girls’ and women’s health, rights, and wellbeing, Women Deliver catalyzes action by bringing together diverse voices and interests to drive progress, with a particular focus on maternal, sexual, and reproductive health and rights. Women Deliver was among the first organizations to promote the investment case for girls and women. We are recognized for impactful advocacy strategies, access to world influencers, participation on key coalitions and initiatives, and building the capacity of young people and civil society.

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Apple iPhone revenue slump results into CEO Tim Cook 15% salary-cut

Apple | January 07, 2017

Apple iPhone sales took a slump, which led to the company not meeting its revenue and profit target for the year 2016. The sales dip has made the Cupertino giant cut its CEO Tim Cook’s pay for year. Cook received $8.75 million (roughly Rs 57.88 crore) in total compensation for 2016, which was $10.28 million in 2015. Earlier, the $10.28 million (roughly) Rs 68.52 crore) pay was declined by the company when Cook assumed office in 2011. However the base salary of CEO rose 50 per cent, up to $3 million. “According to a regulatory filing on Friday, Apple said its annual sales of $215.6 billion were 3.7 per cent below its target of $223.6 billion, and its operating income of $60 billion was 0.5 per cent short of the $60.3 billion target,” The Wall Street Journal reported. Not only Cook, but Apple’s five-most senior executives also observed their total compensation going down for fiscal year 2016, each declining around nine per cent to about $22.8 million from $25 million in the previous year. The fall in revenues has been observed for the first time since 2001. Also this is for the first time when iPhone sales took a dip, ever since the first iPhone device was introduced in 2007.

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UPDATE 1-Vertex issues revenue outlook for cystic fibrosis treatments

Vertex | January 08, 2017

Vertex Pharmaceuticals Inc said on Sunday that it expected full-year 2017 revenue from its Orkambi cystic fibrosis treatment of $1.1 billion to $1.3 billion and revenue from its Kalydeco treatment of $690 million to $710 million. The company provided the outlook in a news release ahead of a presentation on Monday at the annual JPMorgan healthcare conference in San Francisco. The outlook for Orkambi appeared to be below expectations of brokerage firm analysts but closer to levels anticipated by institutional investors, Evercore ISI analyst John Scotti said in a research note after the announcement. The company said it expected later this month to report fourth-quarter Orkambi revenue of about $276 million. If that sales rate continues, the company will achieve at least the low end of its 2017 forecast, analysts at RBC Capital Markets said in a note.

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OCS Group targets Rs 1,000 crore revenue by financial year 2020

OCS | January 08, 2017

Facility management services firm OCS Group (India) expects its revenue to more than double to Rs 1,000 crore in the next three years. "The Bombay High Court has sanctioned the composite scheme of amalgamation and arrangement between Absotherm Facility Management and Cannon Hygiene (India) and OCS Group (India) to facilitate the formation of a single unified Indian entity of the global major OCS Group in facilities management.

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Apple iPhone revenue slump results into CEO Tim Cook 15% salary-cut

Apple | January 07, 2017

Apple iPhone sales took a slump, which led to the company not meeting its revenue and profit target for the year 2016. The sales dip has made the Cupertino giant cut its CEO Tim Cook’s pay for year. Cook received $8.75 million (roughly Rs 57.88 crore) in total compensation for 2016, which was $10.28 million in 2015. Earlier, the $10.28 million (roughly) Rs 68.52 crore) pay was declined by the company when Cook assumed office in 2011. However the base salary of CEO rose 50 per cent, up to $3 million. “According to a regulatory filing on Friday, Apple said its annual sales of $215.6 billion were 3.7 per cent below its target of $223.6 billion, and its operating income of $60 billion was 0.5 per cent short of the $60.3 billion target,” The Wall Street Journal reported. Not only Cook, but Apple’s five-most senior executives also observed their total compensation going down for fiscal year 2016, each declining around nine per cent to about $22.8 million from $25 million in the previous year. The fall in revenues has been observed for the first time since 2001. Also this is for the first time when iPhone sales took a dip, ever since the first iPhone device was introduced in 2007.

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UPDATE 1-Vertex issues revenue outlook for cystic fibrosis treatments

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Vertex Pharmaceuticals Inc said on Sunday that it expected full-year 2017 revenue from its Orkambi cystic fibrosis treatment of $1.1 billion to $1.3 billion and revenue from its Kalydeco treatment of $690 million to $710 million. The company provided the outlook in a news release ahead of a presentation on Monday at the annual JPMorgan healthcare conference in San Francisco. The outlook for Orkambi appeared to be below expectations of brokerage firm analysts but closer to levels anticipated by institutional investors, Evercore ISI analyst John Scotti said in a research note after the announcement. The company said it expected later this month to report fourth-quarter Orkambi revenue of about $276 million. If that sales rate continues, the company will achieve at least the low end of its 2017 forecast, analysts at RBC Capital Markets said in a note.

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OCS Group targets Rs 1,000 crore revenue by financial year 2020

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Facility management services firm OCS Group (India) expects its revenue to more than double to Rs 1,000 crore in the next three years. "The Bombay High Court has sanctioned the composite scheme of amalgamation and arrangement between Absotherm Facility Management and Cannon Hygiene (India) and OCS Group (India) to facilitate the formation of a single unified Indian entity of the global major OCS Group in facilities management.

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