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7 Secrets to a Successful Year-end Fundraising Letter

Do you ever wish you could send a year-end fundraising letter to existing donors that says: “Hi friend. It’s that time of year. This is your reminder to give. Please give again this year.” If only it were that easy! Unfortunately, the “just-send-money” approach doesn’t work. Charitable giving is much different than paying a bill or meeting an obligation. It’s voluntary and comes from the heart, which means nonprofits must provide a compelling, persuasive reason to give every time they ask. Even people who support a favorite cause want a new story, promise or need to inspire their next gift. Fortunately, there’s a body of knowledge about what works to improve your year-end fundraising results. Here are seven tips to help you craft your year-end letter to meet your revenue goals and move your mission forward.

Spotlight

Centrepoint

Centrepoint is the UK's leading charity for homeless young people. We support over 10,000 16-25 year olds into a home and a job every year. Working directly in London, Yorkshire and the North East of England, Centrepoint also partners with other organisations across the UK.

OTHER ARTICLES
Nonprofit Management

Using Social Media in Peer to Peer Fundraisers

Article | July 15, 2022

Much of the nuts and bolts of fundraising costs money, and expenses can impact your organization’s bottom line. Still, many successful nonprofits have enjoyed robust giving in recent years due to one relatively inexpensive method to exploit: social media. We’ve become much more familiar with the various social media platforms recently; if the pandemic showed us anything, there is connective power to social media platforms. From the comfort of our homes, we can engage with people and organizations in our hometowns and far away places. If you are fundraising for a nonprofit, this connectivity is one way to attract new donors, cultivate current donors, steward your donors, and, ultimately, encourage gifts from friends new and old. Through peer-to-peer social outreach, the most impactful online connections are made, just as in “real life” fundraising. Peer-to-peer fundraising can look a few different ways. One way is by encouraging your supporters to set up their own fundraiser pages. Some fundraising softwares make this easy by allowing a person to set up their own campaign. All of a sudden, their network becomes your network, too! Understanding the Best Platform for your Organization Another way of tapping into peer-to-peer power is through social media. How can social media help attract new donors? First, take an inventory of the social media accounts associated with your organization. Do you have a Facebook page? LinkedIn? Instagram? TikTok or Twitter? Find someone savvy within your nonprofit – or a friendly supporter – to help you determine if all of these (or some of them) are a good fit for your nonprofit’s personality and mission. Do you serve an adult client base? Facebook and Instagram might be good starting platforms for you. Does your organization help teenagers? Post to Instagram and TikTok. Perhaps a professional LinkedIn page is more in line with what you do. If so, make sure it is up to date and that you are interacting with other like-minded organizations! Organizing Campaign Content for Donors Once you have your platforms figured out, pushing organizational content that highlights your group’s work and mission will help you attract new friends and cultivate your loyal supporters. Think about posting entries that highlight the work you do in short sentences and compelling pictures, and think about posting on some kind of schedule. Perhaps you post about programming on Tuesdays and feature a client or member on a Thursday. Mindless posts are not compelling – make them relevant, interesting or clever, and tactical. Overwhelming the social media feed is not the goal – compelling content which drives social media users to your organization to learn more is. Peer-to-peer social media fundraising often begins with peer-to-peer content sharing. Once you have a handle on the kinds of posts your organization will create – and when they’ll be pushed out – you must leverage the power of social media connections to help further your organization and its case for support. Encourage all of your staff and Board members to “friend” you on the various platforms, and encourage them to boost your content by sharing it with their networks. Do you have an event coming up? Be sure to get this out to your social media contacts and ask them to share it. Has a donor been particularly generous, and can you feature them in a social media post? If you can do so, “tagging” the donor will, in many instances, automatically push your content out to their networks. The reach becomes massive with the right connections. Leveraging Peer Audiences Cultivation and stewardship of your nonprofit’s loyal supporters are very easy on social media. Pictures and words of gratitude or recognition are simple to post and can demonstrate your organization’s impact far beyond the reach of any email or mailing list. Finally, social media’s usefulness in fundraising cannot be overstated. Create virtual events that allow friends to RSVP and share them with their networks. Use Instagram to push out the publicity about the fundraiser – any promotional materials you may have or can create – to manufacture some “buzz” about the event. Utilize TikTok to showcase aspects of the fundraiser: perhaps highlight a program that the fundraiser will benefit or a behind-the-scenes of the event planning. There is no need to restrain creativity – give viewers a reason to return to your site, your event, and your nonprofit!

Read More
Nonprofit Management

The Ultimate Donor Relations Strategy to Increase Member Retention

Article | July 20, 2022

A common mistake nonprofits make is spending all their resources and efforts on marketing and attracting new donors or members. Your initial conversation rates may be great, but what happens after a year, when it’s time for them to renew? A lot of organizations struggle with their retention rates. They work really hard on their renewal appeals, only to see declining numbers month after month. Of course, a number of factors could be at play here: perhaps the donor is no longer interested; their financial situation has changed and they no longer have capacity; maybe they were supporting a specific program or project that has now been completed.

Read More
Nonprofit Management

Non-Profits Cannot Afford to Ignore These Business Practices

Article | July 28, 2022

While not-for-profit organizations have different missions and objectives than for-profit businesses, both need the appropriate management team and operational procedures to operate and develop. Unfortunately, maintaining good business processes can be problematic in the not-for-profit sector due to funding, staffing, and management resource limitations, which prevent companies from attaining their full potential. Through this article, you can learn about business tactics that would help build a strong foundation and structure for your non-profit organization to reach its full potential. Management and Board Supervision Management and its governing board must understand their roles, responsibilities, and authority. The rules, processes, and board training materials of the not-for-profit should formally reflect this knowledge. Board members need to be trained and made aware of their duties. Depending on the size of the organization and the backgrounds of its board members, the training's regularity and formality will probably change. CPA firms and other organizations offer resources and instruction on good board procedures. The training should include organization-specific topics, including the entity's programs, activities, mission and philosophy, strategy, finances, and the board's relationships with the organization and its employees. Management of Finance and Cash Flow For any firm, having strong finances is essential. The majority of not-for-profit organizations create annual budgets, but many fail to take into account setting up operating reserves or keeping track of and anticipating unrestricted net assets and cash flows. A formal operational reserve policy that outlines guidelines for how and when the reserves can be used as well as how they are funded should exist and be authorized by the board. Implementing Technology Investment in IT ought to be included in the overall strategy. For not-for-profit organizations, there are numerous options for systems and software, including cloud-based resources, in areas including general accounting, donor administration, record retention, and management reporting. Monthly-fee subscriptions could offer hosting, better functionality at a reduced price, and little IT support. The market for cloud-based services has improved in recent years, offering higher quality at significantly lower prices. In addition, many cloud service providers give discounts to not-for-profit organizations. Adhering to these above-mentioned business tactics would undoubtedly help your non-profit organization be structurally sound with a solid foundation. However, to develop a value proposition and new revenue sources, leadership must be able to view a not-for-profit company differently.

Read More
Fundraising

The Money Redirect That’s Coming for Donor Wallets

Article | August 10, 2021

I speak to countless people in the nonprofit sector during the year, including many wealthy major gift donors. Throughout my time working with nonprofits, I often get asked and tell others what I see on the horizon. Recently, I wrote about a nonprofit crash that’s on the way. What's next? I see a big governmental money redirect. It’s no secret that zombie philanthropy took root in the sector. According to the National Philanthropic Trust’s "2020 Donor-Advised Fund Report," these funds, also known as DAFs, have approximately $140 billion under management by money managers at institutions such as Fidelity Charitable Trust, Schwab Charitable and Vanguard Charitable. Because these organizations are set up as 501(c)(3) organizations, donors receive immediate tax deductions.

Read More
Nonprofit Management

The Advocacy versus the Activist Functions of Non-profits

Article | July 15, 2022

Much of the nuts and bolts of fundraising costs money, and expenses can impact your organization’s bottom line. Still, many successful nonprofits have enjoyed robust giving in recent years due to one relatively inexpensive method to exploit: social media. We’ve become much more familiar with the various social media platforms recently; if the pandemic showed us anything, there is connective power to social media platforms. From the comfort of our homes, we can engage with people and organizations in our hometowns and far away places. If you are fundraising for a nonprofit, this connectivity is one way to attract new donors, cultivate current donors, steward your donors, and, ultimately, encourage gifts from friends new and old. Through peer-to-peer social outreach, the most impactful online connections are made, just as in “real life” fundraising. Peer-to-peer fundraising can look a few different ways. One way is by encouraging your supporters to set up their own fundraiser pages. Some fundraising softwares make this easy by allowing a person to set up their own campaign. All of a sudden, their network becomes your network, too! Understanding the Best Platform for your Organization Another way of tapping into peer-to-peer power is through social media. How can social media help attract new donors? First, take an inventory of the social media accounts associated with your organization. Do you have a Facebook page? LinkedIn? Instagram? TikTok or Twitter? Find someone savvy within your nonprofit – or a friendly supporter – to help you determine if all of these (or some of them) are a good fit for your nonprofit’s personality and mission. Do you serve an adult client base? Facebook and Instagram might be good starting platforms for you. Does your organization help teenagers? Post to Instagram and TikTok. Perhaps a professional LinkedIn page is more in line with what you do. If so, make sure it is up to date and that you are interacting with other like-minded organizations! Organizing Campaign Content for Donors Once you have your platforms figured out, pushing organizational content that highlights your group’s work and mission will help you attract new friends and cultivate your loyal supporters. Think about posting entries that highlight the work you do in short sentences and compelling pictures, and think about posting on some kind of schedule. Perhaps you post about programming on Tuesdays and feature a client or member on a Thursday. Mindless posts are not compelling – make them relevant, interesting or clever, and tactical. Overwhelming the social media feed is not the goal – compelling content which drives social media users to your organization to learn more is. Peer-to-peer social media fundraising often begins with peer-to-peer content sharing. Once you have a handle on the kinds of posts your organization will create – and when they’ll be pushed out – you must leverage the power of social media connections to help further your organization and its case for support. Encourage all of your staff and Board members to “friend” you on the various platforms, and encourage them to boost your content by sharing it with their networks. Do you have an event coming up? Be sure to get this out to your social media contacts and ask them to share it. Has a donor been particularly generous, and can you feature them in a social media post? If you can do so, “tagging” the donor will, in many instances, automatically push your content out to their networks. The reach becomes massive with the right connections. Leveraging Peer Audiences Cultivation and stewardship of your nonprofit’s loyal supporters are very easy on social media. Pictures and words of gratitude or recognition are simple to post and can demonstrate your organization’s impact far beyond the reach of any email or mailing list. Finally, social media’s usefulness in fundraising cannot be overstated. Create virtual events that allow friends to RSVP and share them with their networks. Use Instagram to push out the publicity about the fundraiser – any promotional materials you may have or can create – to manufacture some “buzz” about the event. Utilize TikTok to showcase aspects of the fundraiser: perhaps highlight a program that the fundraiser will benefit or a behind-the-scenes of the event planning. There is no need to restrain creativity – give viewers a reason to return to your site, your event, and your nonprofit!

Read More
Nonprofit Management

What Does the Health of Your Nonprofit Website Mean and How Can You Improve It?

Article | July 20, 2022

A common mistake nonprofits make is spending all their resources and efforts on marketing and attracting new donors or members. Your initial conversation rates may be great, but what happens after a year, when it’s time for them to renew? A lot of organizations struggle with their retention rates. They work really hard on their renewal appeals, only to see declining numbers month after month. Of course, a number of factors could be at play here: perhaps the donor is no longer interested; their financial situation has changed and they no longer have capacity; maybe they were supporting a specific program or project that has now been completed.

Read More
Nonprofit Management

Non-Profits Cannot Afford to Ignore These Business Practices

Article | July 28, 2022

While not-for-profit organizations have different missions and objectives than for-profit businesses, both need the appropriate management team and operational procedures to operate and develop. Unfortunately, maintaining good business processes can be problematic in the not-for-profit sector due to funding, staffing, and management resource limitations, which prevent companies from attaining their full potential. Through this article, you can learn about business tactics that would help build a strong foundation and structure for your non-profit organization to reach its full potential. Management and Board Supervision Management and its governing board must understand their roles, responsibilities, and authority. The rules, processes, and board training materials of the not-for-profit should formally reflect this knowledge. Board members need to be trained and made aware of their duties. Depending on the size of the organization and the backgrounds of its board members, the training's regularity and formality will probably change. CPA firms and other organizations offer resources and instruction on good board procedures. The training should include organization-specific topics, including the entity's programs, activities, mission and philosophy, strategy, finances, and the board's relationships with the organization and its employees. Management of Finance and Cash Flow For any firm, having strong finances is essential. The majority of not-for-profit organizations create annual budgets, but many fail to take into account setting up operating reserves or keeping track of and anticipating unrestricted net assets and cash flows. A formal operational reserve policy that outlines guidelines for how and when the reserves can be used as well as how they are funded should exist and be authorized by the board. Implementing Technology Investment in IT ought to be included in the overall strategy. For not-for-profit organizations, there are numerous options for systems and software, including cloud-based resources, in areas including general accounting, donor administration, record retention, and management reporting. Monthly-fee subscriptions could offer hosting, better functionality at a reduced price, and little IT support. The market for cloud-based services has improved in recent years, offering higher quality at significantly lower prices. In addition, many cloud service providers give discounts to not-for-profit organizations. Adhering to these above-mentioned business tactics would undoubtedly help your non-profit organization be structurally sound with a solid foundation. However, to develop a value proposition and new revenue sources, leadership must be able to view a not-for-profit company differently.

Read More
Fundraising

The Money Redirect That’s Coming for Donor Wallets

Article | August 10, 2021

I speak to countless people in the nonprofit sector during the year, including many wealthy major gift donors. Throughout my time working with nonprofits, I often get asked and tell others what I see on the horizon. Recently, I wrote about a nonprofit crash that’s on the way. What's next? I see a big governmental money redirect. It’s no secret that zombie philanthropy took root in the sector. According to the National Philanthropic Trust’s "2020 Donor-Advised Fund Report," these funds, also known as DAFs, have approximately $140 billion under management by money managers at institutions such as Fidelity Charitable Trust, Schwab Charitable and Vanguard Charitable. Because these organizations are set up as 501(c)(3) organizations, donors receive immediate tax deductions.

Read More
MORE ARTICLES

Spotlight

Centrepoint

Centrepoint is the UK's leading charity for homeless young people. We support over 10,000 16-25 year olds into a home and a job every year. Working directly in London, Yorkshire and the North East of England, Centrepoint also partners with other organisations across the UK.

Related News

Fundraising, Nonprofit Management

American Camp Association Receives $45.5 Million Grant from Lilly Endowment Inc. to Strengthen Character Development Programs for Young People

PR Newswire | February 02, 2024

The American Camp Association® (ACA) is honored to announce that Lilly Endowment Inc. has awarded ACA a $45,535,623 grant to support the creation of a new, multiyear initiative to grow, improve, and celebrate character development at camps across the United States. Character at Camp is an innovative initiative anchored in the belief that summer and year-round camp programs provide an unparalleled opportunity to promote the character development of young people. While camps vary greatly in their mission, size, activities, programming, and location, many are run with an intrinsic focus on youth development and character-building skills and traits. ACA's recent National Camp Impact Study demonstrated that camp experiences support social connectedness among youth and the development of skills and traits such as perseverance, responsibility, and the willingness to try new things. This study also found that these skills and traits last over time. Individuals who attended camp as children demonstrate these skills and traits throughout academic environments and well into their early careers. For more than a century, character development has been foundational to the camp experience, as each camp distinctively offers a variety of opportunities to develop important character skills and traits. Camps provide young people with experiences in less-distracting settings, often surrounded by nature, that can help support character development through social interactions with peers and counselors, time for reflection and other activities. For example, campers learn responsibility as they help set tables in the dining hall, engage in leadership when guiding groups during hikes, and practice empathy when they support fellow campers who are missing home. In today's world, the benefits of building character skills and traits such as gratitude, kindness, creativity, curiosity, perseverance, resiliency, empathy, courage, and teamwork could not be more important. The Character at Camp initiative will be conducted during the next six years. ACA will make available in-person and virtual training opportunities, educational tools, and other resources to camps to strengthen, expand, or establish character development programs at the more than 15,000 year-round and summer camps across the US. As a direct result of this new initiative, ACA will invite camp leaders to participate in educational and peer-learning opportunities, networking, training, other experiences to learn how to help develop character skills and traits at camp. ACA will work with camp professionals, youth-development experts, and others to create new educational resources, training, and assessment tools to provide camps with opportunities to engage in this important initiative. Starting in 2025, all eligible nonprofit camps will have the opportunity to apply for competitive one-, two-, or three-year grants to support their character development programs. Eligible organizations will be able to apply for funding in amounts ranging from $50,000 to up to $300,000 based on the length of the grant period. Funds may be used for staffing, training, curricula, assessment, communications, and/or outreach and partnership efforts to support camps' specific goals related to character development. The initiative will support a broad range of camps serving young people from varied backgrounds and experiences, including under-resourced and underrepresented youth, as well as provide funding for developing character-based programming that is culturally relevant and values the diverse perspectives of youth and families. "We are deeply grateful for Lilly Endowment's support of ACA and our shared commitment to support camps across the country with the funding, tools, resources, and education to expand and prioritize character development programs," said Tom Rosenberg, ACA president/CEO. "This Character at Camp initiative recognizes the diverse needs of children and youth. We know camp experiences build a world of belonging and growth, and we're excited to engage camps as they work to strengthen their character development programs." "Lilly Endowment's founders firmly believed that developing the character of young people was vital to the future of communities and our country, and they supported many efforts to understand how character is formed," said N. Clay Robbins, Lilly Endowment's chairman and CEO. "For decades, well run camps have had a positive impact on the character development of thousands of campers. We believe, with the commitment, leadership, and expertise of ACA, its Character at Camp initiative can meaningfully enhance and expand character development from a variety of perspectives and in a diverse array of young people throughout the nation."

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Fundraising, Nonprofit Management, Philanthropy

The National Geographic Society Breaks Fundraising Record with $122.8 Million in New Commitments

PR Newswire | January 25, 2024

Today, the National Geographic Society announced its largest fundraising year in its 136-year history with $122.8 million in new commitments for 2023 the Society's third record-breaking year in a row. Contributions came from individuals, corporations and foundations to support the nonprofit's mission work, including the transformation of its Base Camp in Washington, D.C., global community of National Geographic Explorers and portfolio of impactful programs. The Society invests 100 percent of donor contributions into the organization's programmatic priorities to strengthen its mission of illuminating and protecting the wonder of our world. Donors and partners fuel the Society's ability to leverage scientific research, exploration, education and unparalleled storytelling to spark curiosity in hundreds of millions of people to learn about and care for our planet. These philanthropic investments accelerate the Society's sustainable business model and build a culture of philanthropy, key to the organization's five-year strategic plan, NG Next. This achievement underscores our community's belief in our mission and vision for the future," said CEO Jill Tiefenthaler. "The dedication of our donors is instrumental to funding the extraordinary National Geographic Explorers who are driving positive change for our planet and its people. Thank you to all those helping us support our Explorers, transform our Base Camp, and achieve our mission and global impact. Last year, the Society launched its newly formed Principal Donors Society, the highest designation for lifetime giving, which recognizes individuals, corporations and foundations who have championed the nonprofit through cumulative philanthropic support of $1 million or more for pivotal priorities and impact areas. The second annual Principal Donors Society induction ceremony and celebration will take place on February 7, 2024 in Los Angeles, California. "We are most grateful for the unprecedented generosity of our donors that this year's giving reflects, as it clearly demonstrates the growing global support of the National Geographic Society's mission to illuminate and protect the wonderful of our world," said the Society's Board Chair Jean Case. 2023 fiscal year fundraising highlights include: Secured the largest commitment in the Society's history from long-time partner, Rolex $122.8 million in overall new commitments, a 4% increase from the previous record-breaking fiscal year ($117.9M) 81 new commitments of $100,000 or above, a 16% increase over 2022 16 new commitments at $1 million or above $13.2 million raised through Annual Giving & Membership, a 13% increase over 2022 100% participation by the Board of Trustees 100% participation by the Society's Senior Leadership team Increased membership in the Hubbard Council (annual donors of $50,000 or more) by 30% Launched the Principal Donors Society in January 2023, recognizing donors of lifetime giving of $1M or more to the Society, with 65 donors; adding an additional 11 donors during 2023 "We accomplished this tremendous fundraising year thanks to our loyal, global network of industry and thought leaders who are personally dedicated to the Society's success," said Chief Advancement Officer Kara Ramirez Mullins. "It's encouraging to see real investment in, and momentum for, the Society's key priorities like the Base Camp renovation project. We have a bold vision for the future and the time to invest in the Society is now!"

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Fundraising, Philanthropy

The Colossal Impact: 2023 Allocation of Funds Raised for Charity Through Online Competitions

PR Newswire | January 04, 2024

Colossal Management, a pioneering force in changing the landscape of fundraising through online competitions, announces the allocation of over $23 million in donation funds raised in 2023. Colossal's unique approach to fundraising benefits both charities and competitors, bringing together communities to support important causes. Through various competitions, Colossal has successfully raised substantial amounts, and the funds are now being directed toward impactful initiatives. All donations raised from associated votes cast during a Colossal competition go directly to DTCare, a 501(c)(3) charity, which subsequently grants the donations to a designated nonprofit at the end of the competition. The following are standout examples of the impact a Colossal competition can make. Favorite Chef Benefiting James Beard Foundation (JBF) Guest Appearance: Carla Hall 2023 grant amount: over $4.7 million The grant enables JBF to: Dedicate extra resources to advocacy around the Farm Bill, a major piece of federal legislation. Add another WEL (Women's Entrepreneurial Leadership) cohort to their planned programming. Produce a new series of toolkits for the virtual resource library to support culinary entrepreneurs. Expand JBF Leadership Workshops across the country. Develop a series of Advocacy Meetups and mini-training refreshers to bring chefs and other culinary workers together to collaborate on key advocacy issues (sustainability, farming practices, SNAP access, healthier school lunches, etc.). Invest in a new Sustainability Certificate program that would incentivize independent restaurants to build more robust, sustainable infrastructures. Help support chefs in residence at Platform by JBF, the new culinary performance and dining space at Pier 57 in New York City. "We are absolutely delighted to see how Colossal competitions bring so many people together around food, and we are deeply grateful that this initiative will benefit the Foundation's efforts to champion a standard of good food anchored in talent, equity, and sustainability." –Clare Reichenbach, CEO of the James Beard Foundation Super Mom Benefiting Children's Miracle Network Hospitals (CMNH) 2023 donation amount: over $2.6 million The Super Mom campaign was the largest first-year donation they've received to date, according to Frances Fu, Chief Financial and Strategy Officer of CMNH. For every $1 raised through underwriting, CMNH turns it into $8 in donations for children's hospitals to, in turn, use where they're needed most. The grant enables CMNH to: Help provide charitable care. Support research & treatments. Provide education. Provide advancement services. Contribute to patient services. Improve life-saving equipment. "The Colossal team is amazing at building online communities through their competitions that have made an unprecedented impact for Children's Miracle Network Hospitals! Their expertise and passion for fundraising and our mission are second to none." –Todd Fisher, Sr. Director of Business Development Fab Over 40 Benefiting National Breast Cancer Foundation Guest Appearance: Dolores Catania 2022 donation amount: over $8.2 million The associated grant, generously presented to NBCF by Colossal's dedicated partner, DTCare, enabled the foundation to channel resources into critical programs and services, encompassing education, detection, navigation, and inspiration for individuals battling breast cancer and their loved ones. The grant enabled NBCF to: Navigate support for 51,047 patients. Provide breast health education for 16,137 women. Give 9,771 mammograms. Make and distribute 6,745 HOPE Kits. Provide outreach to 1,721 women through community programs. "Colossal has helped us provide education, early detection, and support services to thousands of women affected by breast cancer over the last two years through the Fab Over 40 Competition. We are truly grateful for their generosity." –Candice Hensley, Sr. Manager of Strategic Partnerships, NBCF Tony Hawk's Skatepark Hero Benefiting The Skatepark Project Guest appearance: Tony Hawk 2023 donation amount: $768,498.50 The grant enables The Skatepark Project to: Help build new skateparks while also funding the nearly 700 public skateparks in underserved communities across all 50 states. Increase access to outdoor recreation and free play through the creation of safe and inclusive community skateparks. Support 'Supply the Ride,' a program dedicated to breaking down barriers and promoting accessibility by providing skateboards, helmets, and pads to youth in under-resourced communities. Support the 'Fellowship' program, which works to guide the next generation of BIPOC skate advocates on how to create public skateparks in their own communities. "The Skatepark Hero Competition is a celebration of the spirit and talent that drive skateboarding and will shape the future of this incredible sport!" –Tony Hawk America's Favorite Pet Benefiting Progressive Animal Welfare Society (PAWS) 2023 grant amount: over $3.2 million Colossal raised an impressive $3.2 million through the 2023 America's Favorite Pet (AFP) Competition and was presented the prestigious inaugural Colossal Kindness Award at PAWS' 56th annual Wild Night gala. The grant enables PAWS to: Extend reach to areas affected by natural disasters. 160 animals from California saved during extreme flooding. 130 animals saved from New Orleans. Many animals rescued after the Maui fires. Complete Snohomish Wildlife Center built on a secluded 25-acre site to rehabilitate wildlife. Enhance PAWS' professional training programs. Broaden its community outreach initiatives. Create new educational programs tailored to underserved youth to foster a deeper understanding and appreciation of animal welfare. Offer low-cost spay and neuter surgeries to address the critical issue of pet overpopulation. "This generous contribution has catalyzed PAWS' efforts to provide comprehensive care for thousands of cats and dogs. Many of these animals have been rescued from overcrowded shelters where euthanasia was imminent. Because of this generous grant, PAWS can provide safe shelter to animals like Odette, a senior dog with medical needs. Thanks to Colossal and DTCare, Odette was recently adopted into a loving home where her new family appreciates her calm nature and graying muzzle." –Heidi Wills Yamada, PAWS CEO In 2024, Colossal continues to offer extraordinary experiences for competitors in a variety of fundraising campaigns, all in the name of charity. Past winners include the first-ever Super Mom, London Reber; the Skatepark Hero, Michael Manion; and the 2023 Favorite Chef, Karen Jenkins. Who's Next?

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Fundraising, Nonprofit Management

American Camp Association Receives $45.5 Million Grant from Lilly Endowment Inc. to Strengthen Character Development Programs for Young People

PR Newswire | February 02, 2024

The American Camp Association® (ACA) is honored to announce that Lilly Endowment Inc. has awarded ACA a $45,535,623 grant to support the creation of a new, multiyear initiative to grow, improve, and celebrate character development at camps across the United States. Character at Camp is an innovative initiative anchored in the belief that summer and year-round camp programs provide an unparalleled opportunity to promote the character development of young people. While camps vary greatly in their mission, size, activities, programming, and location, many are run with an intrinsic focus on youth development and character-building skills and traits. ACA's recent National Camp Impact Study demonstrated that camp experiences support social connectedness among youth and the development of skills and traits such as perseverance, responsibility, and the willingness to try new things. This study also found that these skills and traits last over time. Individuals who attended camp as children demonstrate these skills and traits throughout academic environments and well into their early careers. For more than a century, character development has been foundational to the camp experience, as each camp distinctively offers a variety of opportunities to develop important character skills and traits. Camps provide young people with experiences in less-distracting settings, often surrounded by nature, that can help support character development through social interactions with peers and counselors, time for reflection and other activities. For example, campers learn responsibility as they help set tables in the dining hall, engage in leadership when guiding groups during hikes, and practice empathy when they support fellow campers who are missing home. In today's world, the benefits of building character skills and traits such as gratitude, kindness, creativity, curiosity, perseverance, resiliency, empathy, courage, and teamwork could not be more important. The Character at Camp initiative will be conducted during the next six years. ACA will make available in-person and virtual training opportunities, educational tools, and other resources to camps to strengthen, expand, or establish character development programs at the more than 15,000 year-round and summer camps across the US. As a direct result of this new initiative, ACA will invite camp leaders to participate in educational and peer-learning opportunities, networking, training, other experiences to learn how to help develop character skills and traits at camp. ACA will work with camp professionals, youth-development experts, and others to create new educational resources, training, and assessment tools to provide camps with opportunities to engage in this important initiative. Starting in 2025, all eligible nonprofit camps will have the opportunity to apply for competitive one-, two-, or three-year grants to support their character development programs. Eligible organizations will be able to apply for funding in amounts ranging from $50,000 to up to $300,000 based on the length of the grant period. Funds may be used for staffing, training, curricula, assessment, communications, and/or outreach and partnership efforts to support camps' specific goals related to character development. The initiative will support a broad range of camps serving young people from varied backgrounds and experiences, including under-resourced and underrepresented youth, as well as provide funding for developing character-based programming that is culturally relevant and values the diverse perspectives of youth and families. "We are deeply grateful for Lilly Endowment's support of ACA and our shared commitment to support camps across the country with the funding, tools, resources, and education to expand and prioritize character development programs," said Tom Rosenberg, ACA president/CEO. "This Character at Camp initiative recognizes the diverse needs of children and youth. We know camp experiences build a world of belonging and growth, and we're excited to engage camps as they work to strengthen their character development programs." "Lilly Endowment's founders firmly believed that developing the character of young people was vital to the future of communities and our country, and they supported many efforts to understand how character is formed," said N. Clay Robbins, Lilly Endowment's chairman and CEO. "For decades, well run camps have had a positive impact on the character development of thousands of campers. We believe, with the commitment, leadership, and expertise of ACA, its Character at Camp initiative can meaningfully enhance and expand character development from a variety of perspectives and in a diverse array of young people throughout the nation."

Read More

Fundraising, Nonprofit Management, Philanthropy

The National Geographic Society Breaks Fundraising Record with $122.8 Million in New Commitments

PR Newswire | January 25, 2024

Today, the National Geographic Society announced its largest fundraising year in its 136-year history with $122.8 million in new commitments for 2023 the Society's third record-breaking year in a row. Contributions came from individuals, corporations and foundations to support the nonprofit's mission work, including the transformation of its Base Camp in Washington, D.C., global community of National Geographic Explorers and portfolio of impactful programs. The Society invests 100 percent of donor contributions into the organization's programmatic priorities to strengthen its mission of illuminating and protecting the wonder of our world. Donors and partners fuel the Society's ability to leverage scientific research, exploration, education and unparalleled storytelling to spark curiosity in hundreds of millions of people to learn about and care for our planet. These philanthropic investments accelerate the Society's sustainable business model and build a culture of philanthropy, key to the organization's five-year strategic plan, NG Next. This achievement underscores our community's belief in our mission and vision for the future," said CEO Jill Tiefenthaler. "The dedication of our donors is instrumental to funding the extraordinary National Geographic Explorers who are driving positive change for our planet and its people. Thank you to all those helping us support our Explorers, transform our Base Camp, and achieve our mission and global impact. Last year, the Society launched its newly formed Principal Donors Society, the highest designation for lifetime giving, which recognizes individuals, corporations and foundations who have championed the nonprofit through cumulative philanthropic support of $1 million or more for pivotal priorities and impact areas. The second annual Principal Donors Society induction ceremony and celebration will take place on February 7, 2024 in Los Angeles, California. "We are most grateful for the unprecedented generosity of our donors that this year's giving reflects, as it clearly demonstrates the growing global support of the National Geographic Society's mission to illuminate and protect the wonderful of our world," said the Society's Board Chair Jean Case. 2023 fiscal year fundraising highlights include: Secured the largest commitment in the Society's history from long-time partner, Rolex $122.8 million in overall new commitments, a 4% increase from the previous record-breaking fiscal year ($117.9M) 81 new commitments of $100,000 or above, a 16% increase over 2022 16 new commitments at $1 million or above $13.2 million raised through Annual Giving & Membership, a 13% increase over 2022 100% participation by the Board of Trustees 100% participation by the Society's Senior Leadership team Increased membership in the Hubbard Council (annual donors of $50,000 or more) by 30% Launched the Principal Donors Society in January 2023, recognizing donors of lifetime giving of $1M or more to the Society, with 65 donors; adding an additional 11 donors during 2023 "We accomplished this tremendous fundraising year thanks to our loyal, global network of industry and thought leaders who are personally dedicated to the Society's success," said Chief Advancement Officer Kara Ramirez Mullins. "It's encouraging to see real investment in, and momentum for, the Society's key priorities like the Base Camp renovation project. We have a bold vision for the future and the time to invest in the Society is now!"

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Fundraising, Philanthropy

The Colossal Impact: 2023 Allocation of Funds Raised for Charity Through Online Competitions

PR Newswire | January 04, 2024

Colossal Management, a pioneering force in changing the landscape of fundraising through online competitions, announces the allocation of over $23 million in donation funds raised in 2023. Colossal's unique approach to fundraising benefits both charities and competitors, bringing together communities to support important causes. Through various competitions, Colossal has successfully raised substantial amounts, and the funds are now being directed toward impactful initiatives. All donations raised from associated votes cast during a Colossal competition go directly to DTCare, a 501(c)(3) charity, which subsequently grants the donations to a designated nonprofit at the end of the competition. The following are standout examples of the impact a Colossal competition can make. Favorite Chef Benefiting James Beard Foundation (JBF) Guest Appearance: Carla Hall 2023 grant amount: over $4.7 million The grant enables JBF to: Dedicate extra resources to advocacy around the Farm Bill, a major piece of federal legislation. Add another WEL (Women's Entrepreneurial Leadership) cohort to their planned programming. Produce a new series of toolkits for the virtual resource library to support culinary entrepreneurs. Expand JBF Leadership Workshops across the country. Develop a series of Advocacy Meetups and mini-training refreshers to bring chefs and other culinary workers together to collaborate on key advocacy issues (sustainability, farming practices, SNAP access, healthier school lunches, etc.). Invest in a new Sustainability Certificate program that would incentivize independent restaurants to build more robust, sustainable infrastructures. Help support chefs in residence at Platform by JBF, the new culinary performance and dining space at Pier 57 in New York City. "We are absolutely delighted to see how Colossal competitions bring so many people together around food, and we are deeply grateful that this initiative will benefit the Foundation's efforts to champion a standard of good food anchored in talent, equity, and sustainability." –Clare Reichenbach, CEO of the James Beard Foundation Super Mom Benefiting Children's Miracle Network Hospitals (CMNH) 2023 donation amount: over $2.6 million The Super Mom campaign was the largest first-year donation they've received to date, according to Frances Fu, Chief Financial and Strategy Officer of CMNH. For every $1 raised through underwriting, CMNH turns it into $8 in donations for children's hospitals to, in turn, use where they're needed most. The grant enables CMNH to: Help provide charitable care. Support research & treatments. Provide education. Provide advancement services. Contribute to patient services. Improve life-saving equipment. "The Colossal team is amazing at building online communities through their competitions that have made an unprecedented impact for Children's Miracle Network Hospitals! Their expertise and passion for fundraising and our mission are second to none." –Todd Fisher, Sr. Director of Business Development Fab Over 40 Benefiting National Breast Cancer Foundation Guest Appearance: Dolores Catania 2022 donation amount: over $8.2 million The associated grant, generously presented to NBCF by Colossal's dedicated partner, DTCare, enabled the foundation to channel resources into critical programs and services, encompassing education, detection, navigation, and inspiration for individuals battling breast cancer and their loved ones. The grant enabled NBCF to: Navigate support for 51,047 patients. Provide breast health education for 16,137 women. Give 9,771 mammograms. Make and distribute 6,745 HOPE Kits. Provide outreach to 1,721 women through community programs. "Colossal has helped us provide education, early detection, and support services to thousands of women affected by breast cancer over the last two years through the Fab Over 40 Competition. We are truly grateful for their generosity." –Candice Hensley, Sr. Manager of Strategic Partnerships, NBCF Tony Hawk's Skatepark Hero Benefiting The Skatepark Project Guest appearance: Tony Hawk 2023 donation amount: $768,498.50 The grant enables The Skatepark Project to: Help build new skateparks while also funding the nearly 700 public skateparks in underserved communities across all 50 states. Increase access to outdoor recreation and free play through the creation of safe and inclusive community skateparks. Support 'Supply the Ride,' a program dedicated to breaking down barriers and promoting accessibility by providing skateboards, helmets, and pads to youth in under-resourced communities. Support the 'Fellowship' program, which works to guide the next generation of BIPOC skate advocates on how to create public skateparks in their own communities. "The Skatepark Hero Competition is a celebration of the spirit and talent that drive skateboarding and will shape the future of this incredible sport!" –Tony Hawk America's Favorite Pet Benefiting Progressive Animal Welfare Society (PAWS) 2023 grant amount: over $3.2 million Colossal raised an impressive $3.2 million through the 2023 America's Favorite Pet (AFP) Competition and was presented the prestigious inaugural Colossal Kindness Award at PAWS' 56th annual Wild Night gala. The grant enables PAWS to: Extend reach to areas affected by natural disasters. 160 animals from California saved during extreme flooding. 130 animals saved from New Orleans. Many animals rescued after the Maui fires. Complete Snohomish Wildlife Center built on a secluded 25-acre site to rehabilitate wildlife. Enhance PAWS' professional training programs. Broaden its community outreach initiatives. Create new educational programs tailored to underserved youth to foster a deeper understanding and appreciation of animal welfare. Offer low-cost spay and neuter surgeries to address the critical issue of pet overpopulation. "This generous contribution has catalyzed PAWS' efforts to provide comprehensive care for thousands of cats and dogs. Many of these animals have been rescued from overcrowded shelters where euthanasia was imminent. Because of this generous grant, PAWS can provide safe shelter to animals like Odette, a senior dog with medical needs. Thanks to Colossal and DTCare, Odette was recently adopted into a loving home where her new family appreciates her calm nature and graying muzzle." –Heidi Wills Yamada, PAWS CEO In 2024, Colossal continues to offer extraordinary experiences for competitors in a variety of fundraising campaigns, all in the name of charity. Past winners include the first-ever Super Mom, London Reber; the Skatepark Hero, Michael Manion; and the 2023 Favorite Chef, Karen Jenkins. Who's Next?

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