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7-Day Marketing Plan for Your Giving Tuesday Campaign

Your community won’t turn out to support your organization on Giving Tuesday if you don’t ask them to, and the week leading up to the giving day is the most important time for getting the word out. In those final seven days, it’s your job to keep your Giving Tuesday campaign top of mind and move supporters to get involved. Although marketing efforts should start as early as the beginning of November, there’s a lot you can do in the week before Giving Tuesday to get people’s attention and mobilize your donors.

Spotlight

PMI San Diego Chapter

The San Diego Chapter of PMI (Project Management Institute) which is the world’s leading membership association for the Project Management profession. We are part of a global organization with more than a half a million members and credential holders in 185 countries. Our worldwide advocacy for project management is supported by our globally-recognized standards and credentials, our extensive research program and our professional development opportunities. PMI certified credentials require years of documentable experience, education, references and are known to be some of the most demanding tests of PMI processes, Industry bodies of knowledge, Project Management best practices and experience.

OTHER ARTICLES
Nonprofit Management

Is Your Nonprofit Struggling to Retain Donors?

Article | July 15, 2022

If you gather a group of nonprofit professionals and ask what their biggest fundraising challenges are, many will likely say they don’t retain enough of their donors. Are you one of them? Do you find yourself asking, “why is my nonprofit struggling to retain donors?” It’s no secret that long-term, repeat donors help you raise more money. And we know that the average donor retention rate for nonprofits hovers around 45 percent. But why has this number remained flat for years while nonprofits continue to focus on donor retention? We find there are a few key reasons why nonprofits struggle to retain donors. And you know that no two donors are the same and there is no one-size fits all approach to fundraising. But while the solution for each nonprofit may be different, many are struggling to retain donors for similar reasons.

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Fundraising

Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Article | July 15, 2022

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it is important to identify your goals for each particular communications effort. After you identify the goals and objectives of your communication efforts, you can identify an audience. Brainstorm different groups of people you hope to reach that can help you accomplish your organization’s objectives. Each goal may have several different audiences in which you want to communicate to. When you identify your audience, it will help you decide how to tailor your message to make it relatable to them. Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment.

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Nonprofit Management

How Your Nonprofit Can Transition To Virtual Fundraising

Article | July 20, 2022

The coronavirus has been disruptive, to say the least. Not to pile on more bad news, but add in the risk of a recession and a spike in unemployment, at this time even the most organized nonprofit fundraising professionals are grappling with how to move forward. We don’t know when self-quarantining will be over but we do know that with the lockdown extended to the end of April (for now), nonprofits are going to have to change up their fundraising plans. Long story short, any kind of in-person fundraising (galas, breakfasts, runs/races, etc) is going to get scrapped. But, you still need to meet your fundraising needs. To navigate these uneasy times, the only solution is to embrace a comprehensive digital fundraising strategy immediately.

Read More
Nonprofit Management

Ladder of Engagement: Nonprofit Fundraising Strategies

Article | June 2, 2021

Have you ever heard of the "Ladder of Engagement"? It's definitely not a new strategy, but as the world increasingly relies on keeping audiences engaged and connected, it's an increasingly important tool for all nonprofits. The nonprofit ladder of engagement is a powerful tool to hook your "casual follower" and move them toward being your most loyal donor and everything in between. If you don't already have a strategic ladder of engagement for your nonprofit, now's a great time to develop one. And for organizations that have one in place, it's good practice to evaluate and make adjustments from time to time--and summer is an excellent time of year to do just that! This blog will help you develop or update your nonprofit's ladder of engagement.

Read More
Nonprofit Management

The Advocacy versus the Activist Functions of Non-profits

Article | July 15, 2022

If you gather a group of nonprofit professionals and ask what their biggest fundraising challenges are, many will likely say they don’t retain enough of their donors. Are you one of them? Do you find yourself asking, “why is my nonprofit struggling to retain donors?” It’s no secret that long-term, repeat donors help you raise more money. And we know that the average donor retention rate for nonprofits hovers around 45 percent. But why has this number remained flat for years while nonprofits continue to focus on donor retention? We find there are a few key reasons why nonprofits struggle to retain donors. And you know that no two donors are the same and there is no one-size fits all approach to fundraising. But while the solution for each nonprofit may be different, many are struggling to retain donors for similar reasons.

Read More
Fundraising

The Power of Film for Philanthropy

Article | July 15, 2022

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it is important to identify your goals for each particular communications effort. After you identify the goals and objectives of your communication efforts, you can identify an audience. Brainstorm different groups of people you hope to reach that can help you accomplish your organization’s objectives. Each goal may have several different audiences in which you want to communicate to. When you identify your audience, it will help you decide how to tailor your message to make it relatable to them. Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment.

Read More
Nonprofit Management

What Does the Health of Your Nonprofit Website Mean and How Can You Improve It?

Article | July 20, 2022

The coronavirus has been disruptive, to say the least. Not to pile on more bad news, but add in the risk of a recession and a spike in unemployment, at this time even the most organized nonprofit fundraising professionals are grappling with how to move forward. We don’t know when self-quarantining will be over but we do know that with the lockdown extended to the end of April (for now), nonprofits are going to have to change up their fundraising plans. Long story short, any kind of in-person fundraising (galas, breakfasts, runs/races, etc) is going to get scrapped. But, you still need to meet your fundraising needs. To navigate these uneasy times, the only solution is to embrace a comprehensive digital fundraising strategy immediately.

Read More
Nonprofit Management

Ladder of Engagement: Nonprofit Fundraising Strategies

Article | June 2, 2021

Have you ever heard of the "Ladder of Engagement"? It's definitely not a new strategy, but as the world increasingly relies on keeping audiences engaged and connected, it's an increasingly important tool for all nonprofits. The nonprofit ladder of engagement is a powerful tool to hook your "casual follower" and move them toward being your most loyal donor and everything in between. If you don't already have a strategic ladder of engagement for your nonprofit, now's a great time to develop one. And for organizations that have one in place, it's good practice to evaluate and make adjustments from time to time--and summer is an excellent time of year to do just that! This blog will help you develop or update your nonprofit's ladder of engagement.

Read More
MORE ARTICLES

Spotlight

PMI San Diego Chapter

The San Diego Chapter of PMI (Project Management Institute) which is the world’s leading membership association for the Project Management profession. We are part of a global organization with more than a half a million members and credential holders in 185 countries. Our worldwide advocacy for project management is supported by our globally-recognized standards and credentials, our extensive research program and our professional development opportunities. PMI certified credentials require years of documentable experience, education, references and are known to be some of the most demanding tests of PMI processes, Industry bodies of knowledge, Project Management best practices and experience.

Related News

Nonprofit Management

Ameren Corporation adds $10,000 American Red Cross donation to Hurricane Ida recovery assistance

Ameren Corporation, American Red Cross | September 08, 2021

To help communities impacted by Hurricane Ida recover from the disaster, Ameren Corporation not only sent equipment and hundreds of co-workers to Louisiana, the company is also donating $10,000 to the American Red Cross for additional relief assistance. "Our thoughts go out to all the communities impacted by Hurricane Ida as they go about the work of recovering from the damage caused by this storm," said Warner Baxter, chairman, president and CEO of Ameren Corporation. "In addition to deploying hundreds of our Ameren co-workers to assist with getting the power back on, we are adding a donation to support the American Red Cross and the critical role they play in providing emergency relief to so many in need during this challenging time." Ameren is an engaged partner in the electric industry's mutual assistance network through Edison Electric Institute, and available to help with workforce resources, while also providing financial donations when emergencies in other parts of the country occur. Through the mutual assistance network, Ameren Illinois and Ameren Missouri are eligible to ask for assistance from neighboring energy companies when a crisis occurs. For those wishing to make their own donation, please visit RedCross.org to make a contribution. About Ameren Corporation St. Louis-based Ameren Corporation powers the quality of life for 2.4 million electric customers and more than 900,000 natural gas customers in a 64,000-square-mile area through its Ameren Missouri and Ameren Illinois rate-regulated utility subsidiaries.Ameren Illinois provides electric transmission and distribution service and natural gas distribution service. Ameren Missouri provides electric generation, transmission and distribution services, as well as natural gas distribution service. Ameren Transmission Company of Illinois operates a rate-regulated electric transmission business in the Midcontinent Independent System Operator, Inc.

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Grants From Donor-Advised Funds Totaled $23.42 Billion in FY2018

Philanthropy News Digest | November 14, 2019

Grants awarded from donor-advised funds in the United States in fiscal year 2018 totaled a record $23.42 billion, up 18.9 percent from the $19.7 billion awarded in 2017, a report from the National Philanthropic Trust finds. Based on an analysis of data from IRS Form 990s filed by nearly a thousand DAF-sponsoring charitable organizations, including national charities, community foundations, and single-issue entities, the thirteenth edition of NPT's Donor-Advised Fund Report found that grantmaking by donor-advised funds to qualified charities nearly doubled over the past five years, from $12.35 billion in 2014 to $23.42 billion in 2018. The report found that total DAF assets available for grantmaking increased 8.3 percent on a year-over-year basis in 2018, to an all-time high of $121.42 billion, while contributions to DAF accounts increased 20.1 percent, to a record $37.12 billion.

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Community Bank donates $41,750 to nonprofits in New York

Olean Times Herald | October 10, 2019

For the second year, Community Bank N.A. staff in Cattaraugus County marked National Good Neighbor Day by being involved in helpful activities and donating to community causes and organizations. New York state branches contributed $41,750 to local nonprofits of their choice, including Genesis House of Olean. Olean’s branch will also continue to help staff the Warming House during the end of each semester, when student volunteers are away on school break. “National Good Neighbor Day is an opportunity for us to showcase the love we have for our communities and neighbors — all while having fun,” Eric Garvin, a Community Bank vice president, said. “We’re truly honored to be a part of this community and are grateful for the chance to give back.” The Franklinville branch collected non-perishable food items for Catholic Charities’ food pantry.

Read More

Nonprofit Management

Ameren Corporation adds $10,000 American Red Cross donation to Hurricane Ida recovery assistance

Ameren Corporation, American Red Cross | September 08, 2021

To help communities impacted by Hurricane Ida recover from the disaster, Ameren Corporation not only sent equipment and hundreds of co-workers to Louisiana, the company is also donating $10,000 to the American Red Cross for additional relief assistance. "Our thoughts go out to all the communities impacted by Hurricane Ida as they go about the work of recovering from the damage caused by this storm," said Warner Baxter, chairman, president and CEO of Ameren Corporation. "In addition to deploying hundreds of our Ameren co-workers to assist with getting the power back on, we are adding a donation to support the American Red Cross and the critical role they play in providing emergency relief to so many in need during this challenging time." Ameren is an engaged partner in the electric industry's mutual assistance network through Edison Electric Institute, and available to help with workforce resources, while also providing financial donations when emergencies in other parts of the country occur. Through the mutual assistance network, Ameren Illinois and Ameren Missouri are eligible to ask for assistance from neighboring energy companies when a crisis occurs. For those wishing to make their own donation, please visit RedCross.org to make a contribution. About Ameren Corporation St. Louis-based Ameren Corporation powers the quality of life for 2.4 million electric customers and more than 900,000 natural gas customers in a 64,000-square-mile area through its Ameren Missouri and Ameren Illinois rate-regulated utility subsidiaries.Ameren Illinois provides electric transmission and distribution service and natural gas distribution service. Ameren Missouri provides electric generation, transmission and distribution services, as well as natural gas distribution service. Ameren Transmission Company of Illinois operates a rate-regulated electric transmission business in the Midcontinent Independent System Operator, Inc.

Read More

Grants From Donor-Advised Funds Totaled $23.42 Billion in FY2018

Philanthropy News Digest | November 14, 2019

Grants awarded from donor-advised funds in the United States in fiscal year 2018 totaled a record $23.42 billion, up 18.9 percent from the $19.7 billion awarded in 2017, a report from the National Philanthropic Trust finds. Based on an analysis of data from IRS Form 990s filed by nearly a thousand DAF-sponsoring charitable organizations, including national charities, community foundations, and single-issue entities, the thirteenth edition of NPT's Donor-Advised Fund Report found that grantmaking by donor-advised funds to qualified charities nearly doubled over the past five years, from $12.35 billion in 2014 to $23.42 billion in 2018. The report found that total DAF assets available for grantmaking increased 8.3 percent on a year-over-year basis in 2018, to an all-time high of $121.42 billion, while contributions to DAF accounts increased 20.1 percent, to a record $37.12 billion.

Read More

Community Bank donates $41,750 to nonprofits in New York

Olean Times Herald | October 10, 2019

For the second year, Community Bank N.A. staff in Cattaraugus County marked National Good Neighbor Day by being involved in helpful activities and donating to community causes and organizations. New York state branches contributed $41,750 to local nonprofits of their choice, including Genesis House of Olean. Olean’s branch will also continue to help staff the Warming House during the end of each semester, when student volunteers are away on school break. “National Good Neighbor Day is an opportunity for us to showcase the love we have for our communities and neighbors — all while having fun,” Eric Garvin, a Community Bank vice president, said. “We’re truly honored to be a part of this community and are grateful for the chance to give back.” The Franklinville branch collected non-perishable food items for Catholic Charities’ food pantry.

Read More

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