Ladder of Engagement: Nonprofit Fundraising Strategies

TIM FORBES | June 2, 2021 | 103 views

Have you ever heard of the "Ladder of Engagement"? It's definitely not a new strategy, but as the world increasingly relies on keeping audiences engaged and connected, it's an increasingly important tool for all nonprofits.

The nonprofit ladder of engagement is a powerful tool to hook your "casual follower" and move them toward being your most loyal donor and everything in between.

If you don't already have a strategic ladder of engagement for your nonprofit, now's a great time to develop one. And for organizations that have one in place, it's good practice to evaluate and make adjustments from time to time--and summer is an excellent time of year to do just that! This blog will help you develop or update your nonprofit's ladder of engagement.

Spotlight

Wichita Women's Initiative Network

Women's Initiative Network (WIN) is a non-profit collaborative endeavor that provides women survivors of domestic abuse with educational and employment opportunities fostering healing and self-sufficiency. Our goal is to help women make the transition to financial and emotional independence. WIN offers a supportive environment for women in transition, providing advocacy, emotional support, mentoring, coaching and teaching that allows them to regain job security in today's workforce. We offer a holistic and individual approach to helping women break the cycles of abuse and poverty.

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NONPROFIT MANAGEMENT

5 Peer-to-Peer Fundraising Resources for a Winning Strategy

Article | July 11, 2022

In the age where you can watch a movie on your phone and answer the phone on your watch, convenience is the name of the game. To provide a flexible fundraising experience for the modern donor, your nonprofit can leverage peer-to-peer fundraising. Whether you hold a DIY campaign year-round or host time-based campaigns for specific programs, peer-to-peer fundraising campaigns are successful in part, because fundraisers choose how they raise money for your mission.

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NONPROFIT MANAGEMENT

Donor Data: 5 Data Tips for More Efficient Fundraising

Article | May 20, 2022

Each and every interaction your nonprofit has with supporters comes with a data point. Whether that’s an opened email newsletter, a social media comment, or the many digital donations made during your year-end fundraiser, these interactions provide a wealth of information.

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NONPROFIT MANAGEMENT

10 Digital Fundraising Ideas For 2020

Article | July 29, 2022

Digital fundraising is growing massively. In fact, it’s becoming one of the most popular strategies to raise money. In the last two years, digital fundraising grew by 24%, of which 65% of traffic was on mobile. While it’s likely that you have a donation page on your website, there’s more digital fundraising ideas that you can take advantage of to deliver a positive giving experience for your donors and grow your revenue. With a solid digital fundraising strategy in place, there’s no telling what your nonprofit can accomplish.

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Nonprofits, here are 2020’s top 5 tech trends

Article | February 10, 2020

New decade, new tech. The 20s are when nonprofits as a whole are going to use technology in unique and interesting ways. Many have already started to, which means there’s a lot trending this year.

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Spotlight

Wichita Women's Initiative Network

Women's Initiative Network (WIN) is a non-profit collaborative endeavor that provides women survivors of domestic abuse with educational and employment opportunities fostering healing and self-sufficiency. Our goal is to help women make the transition to financial and emotional independence. WIN offers a supportive environment for women in transition, providing advocacy, emotional support, mentoring, coaching and teaching that allows them to regain job security in today's workforce. We offer a holistic and individual approach to helping women break the cycles of abuse and poverty.

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NONPROFIT TECHNOLOGY

5WPR Impact Team Announces Partnership with NYC-based Non-Profit Organization Henry Street Settlement

Henry Street Settlement | November 29, 2022

5WPR, one of the largest independently owned PR firms in the U.S., announces today the new 5W Impact team will be partnering with Henry Street Settlement, a nonprofit social service agency in the Lower East Side neighborhood of New York City. The 5W Impact team is an employee-driven initiative to offer pro bono services and promote volunteerism for staff-nominated causes. Henry Street Settlement, which provides social services, arts programs and health care services to New Yorkers of all ages, aligns with the team's mission of making a greater community impact. Over the fourth quarter, the 5W Impact team will be working alongside Henry Street Settlement to promote the agency and its programs including the NYCHA Arts Initiative, Community Response Team, Mentoring and Nurturing (M.A.N.) program and more. 5W will also be working to improve Henry Street Settlement's digital and social media strategies. "Henry Street Settlement is a deeply impactful organization that has served New York's Lower East Side for decades, The 5W Impact Team is thrilled to be working alongside such a great organization and we look forward to supporting them with our best media and social media teams." -Matthew Caiola Co-CEO 5WPR. Henry Street Settlement has been helping New Yorkers for over 125 years said Barbara Kancelbaum at Henry Street Settlement. We are honored to work with the 5W Impact team to promote all of the meaningful work our agency does to support our community. About Henry Street Settlement: Henry Street Settlement opens doors of opportunity for Lower East Side residents and other New Yorkers through social services, arts, and health care programs. Founded in 1893, the organization is distinguished by its commitment to listening to and learning from its neighbors—and then acting to meet the most pressing needs of our community. The Settlement offers more than 50 programs to people off all ages in the areas of Employment & Education, Transitional & Supportive Housing, Health & Wellness, Senior Services, and Visual and Performing Arts. About 5WPR: 5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas. With more than 275 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). Founded by Ronn Torossian nearly 20 years ago, 5W was named to Inc. Magazine's Best Workplaces 2022 list, awarded 2020 PR Agency of The Year, and brings leading businesses a resourceful, bold and results-driven approach to communication.

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NONPROFIT MANAGEMENT, NONPROFIT TECHNOLOGY

AI-powered fundraising company, Wisely, have joined Frontier Marketing to bring further depth and nuance to donor management

Frontier | September 23, 2022

Frontier Marketing is plugging the power of artificial intelligence (AI) into its mission to serve charities that have a vision for fundraising growth. Technology and staff from the AI-powered fundraising company, Wisely, have joined Frontier to bring further depth and nuance to donor management. With real-time insights, Wisely’s software analyzes donor databases and suggests which donors to connect with—who will give, how much, and when. “Our goal is to help the many charities who want to grow their mid-level giving programs to identify and develop future major gift donors, Frontier is already a leading fundraising agency. I'm excited to bring Wisely's proprietary AI prediction engine to them, and by extension, their clients, With access to advanced donor intelligence tools, Frontier will help their clients secure more donations than they ever have before, I personally believe that together we will create a lasting impact in the nonprofit sector.” -Wes Moon, co-founder of Wisely. Frontier has identified Wisely as a systemic solution to providing clients with sustainable and predictable growth. The analytical capabilities of the new team members and AI technology are expected to bring significant benefits to both current and future clients. Wisely’s AI technology is known as machine learning, one of the most common types of AI being developed in the for-profit world today. By rapidly analyzing large amounts of data, machine learning technology is able to make predictions and recommendations by identifying subtle patterns and anomalies. Where humans may be overwhelmed by the scope of data, machine learning thrives. This technological development is a powerhouse that allows Wisely’s AI to take the guesswork out of finding prospects. “Our ability to deliver value for our current and future clients will increase exponentially, both now and into the future. We’re thrilled to begin to apply this technology to meet our client’s fundraising needs and challenges, As Wisely members join the Frontier team, our clients will benefit from the deep knowledge and insights of Wisely's predictive software and machine learning, Frontier has always stood out for how we deliver value through data-driven fundraising.” -Derek Weiss’s executive director Frontier. In addition to the AI technology, Wisely team members will bolster Frontier’s already impressive data team.

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NONPROFIT MANAGEMENT,NONPROFIT TECHNOLOGY

HCLTech Scales up CSR Initiatives in the Americas

Feeding America | November 21, 2022

As part of its commitment to supercharge the progress of local communities where it operates, HCLTech (XNSE: HCLTECH), a leading global technology company, is scaling up its CSR initiatives in the Americas. The Company announced new partnerships with leading charitable organizations - Girl Up, Feeding America and One Tree Planted - to contribute to efforts that address some of the most pressing development challenges, which include education and gender equality, food insecurity and climate change. Girl Up: Created by the United Nations Foundation, Girl Up is a girl-centered leadership development initiative with the goal of advancing gender justice and promoting girls and women in leadership positions. Working with Girl Up, HCLTech will help to empower young leaders and create greater education and employment opportunities through programs such as a science, technology, engineering and mathematics (STEM) for Social Good Bootcamp with the theme of “Safe Cities Powered by Technology,” an Innovation Lab, a Mentorship Program and a multi-day Global Leadership Summit. Feeding America: Feeding America is the largest hunger-relief organization in the United States. Through this renewed partnership, HCLTech will work with Feeding America and food banks in locations with elevated rates of hunger. Through employee volunteering opportunities across the country, HCLTech will contribute to fight against food insecurity and food waste. One Tree Planted: One Tree Planted opens opportunities for people to make a positive impact on the environment through reforestation projects across the globe. Many projects have overlapping objectives, creating a combination of benefits that contribute to the United Nations’ Sustainable Development Goals. HCLTech committed to planting 100,000 trees across the U.S., Canada, Brazil and Mexico and continues local volunteer opportunities. HCL Foundation, the CSR arm of HCLTech, has invested more than $110 Mn in programs that have positively impacted over 5.1 Mn lives across India. The company aims to expand its corporate and social responsibility (CSR) initiatives across the global geographies it operates in. “At HCLTech, we are deeply committed to uplift communities in which we live and work, Through these partnerships, we aspire to contribute toward an inclusive and sustainable world through meaningful interventions on some of the most important issues facing the world, from food insecurity to the environment and equitable education and work opportunities.” -Dr. Nidhi Pundhir, Vice President and Director, HCL Foundation. HCLTech has been a steady champion of efforts to foster more education and upskilling opportunities to diverse workforces around the world, said Melissa Kilby, Executive Director, Girl Up. We are excited to be in partnership with HCLTech and to educate and invest in the next generation of transformative girl and youth leaders in STEM, together. Our STEM for Social Good Bootcamp will support future generations of women technologists to envision and implement technology-driven solutions aimed at making our cities safer and more accessible for everyone. About HCLTech: HCLTech is a global technology company, home to 219,000+ people across 54 countries, delivering industry-leading capabilities centered around digital, engineering and cloud, powered by a broad portfolio of technology services and products. We work with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG, and Public Services. Consolidated revenues as of 12 months ending September 2022 totaled $12.1 billion. About Girl Up: Girl Up is a girl-centered leadership development initiative, focusing on equity for girls and women in spaces where they are unheard or underrepresented. We believe when girls and women are in positions of influence, they work to create a more just and equitable world for everyone. Girl Up operates a global network of regional affiliates reaching 150,000 girls in 150 countries. We deliver evidence-based leadership development training through our youth-led Clubs, programs, and events. As members of a global movement, girls are a force for social good – connected to a Community of their peers who are advocating for policy change and advancing gender justice. Founded in 2010 and hosted by the United Nations Foundation, Girl Up welcomes girls and youth of all gender identities to start a Club and join our movement to advance gender justice worldwide. Together, we are expanding girls’ skills, rights, and opportunities to lead, and changing the face of leadership for generations to come. About Feeding America: Feeding America® is the largest hunger-relief organization in the United States. Through a network of more than 200 food banks, 21 statewide food bank associations, and over 60,000 partner agencies, food pantries and meal programs, we helped provide 6.6 billion meals to tens of millions of people in need last year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; brings attention to the social and systemic barriers that contribute to food insecurity in our nation; and advocates for legislation that protects people from going hungry. About One Tree Planted: One Tree Planted is a 501(c)(3) nonprofit on a mission to make it simple for anyone to help the environment by planting trees. Their projects span the globe and are done in partnership with local communities and knowledgeable experts to create an impact for nature, people, and wildlife. Reforestation helps to rebuild forests after fires and floods, provide jobs for social impact, and restore biodiversity. To learn more, visit onetreeplanted.org.

Read More

NONPROFIT TECHNOLOGY

5WPR Impact Team Announces Partnership with NYC-based Non-Profit Organization Henry Street Settlement

Henry Street Settlement | November 29, 2022

5WPR, one of the largest independently owned PR firms in the U.S., announces today the new 5W Impact team will be partnering with Henry Street Settlement, a nonprofit social service agency in the Lower East Side neighborhood of New York City. The 5W Impact team is an employee-driven initiative to offer pro bono services and promote volunteerism for staff-nominated causes. Henry Street Settlement, which provides social services, arts programs and health care services to New Yorkers of all ages, aligns with the team's mission of making a greater community impact. Over the fourth quarter, the 5W Impact team will be working alongside Henry Street Settlement to promote the agency and its programs including the NYCHA Arts Initiative, Community Response Team, Mentoring and Nurturing (M.A.N.) program and more. 5W will also be working to improve Henry Street Settlement's digital and social media strategies. "Henry Street Settlement is a deeply impactful organization that has served New York's Lower East Side for decades, The 5W Impact Team is thrilled to be working alongside such a great organization and we look forward to supporting them with our best media and social media teams." -Matthew Caiola Co-CEO 5WPR. Henry Street Settlement has been helping New Yorkers for over 125 years said Barbara Kancelbaum at Henry Street Settlement. We are honored to work with the 5W Impact team to promote all of the meaningful work our agency does to support our community. About Henry Street Settlement: Henry Street Settlement opens doors of opportunity for Lower East Side residents and other New Yorkers through social services, arts, and health care programs. Founded in 1893, the organization is distinguished by its commitment to listening to and learning from its neighbors—and then acting to meet the most pressing needs of our community. The Settlement offers more than 50 programs to people off all ages in the areas of Employment & Education, Transitional & Supportive Housing, Health & Wellness, Senior Services, and Visual and Performing Arts. About 5WPR: 5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas. With more than 275 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). Founded by Ronn Torossian nearly 20 years ago, 5W was named to Inc. Magazine's Best Workplaces 2022 list, awarded 2020 PR Agency of The Year, and brings leading businesses a resourceful, bold and results-driven approach to communication.

Read More

NONPROFIT MANAGEMENT, NONPROFIT TECHNOLOGY

AI-powered fundraising company, Wisely, have joined Frontier Marketing to bring further depth and nuance to donor management

Frontier | September 23, 2022

Frontier Marketing is plugging the power of artificial intelligence (AI) into its mission to serve charities that have a vision for fundraising growth. Technology and staff from the AI-powered fundraising company, Wisely, have joined Frontier to bring further depth and nuance to donor management. With real-time insights, Wisely’s software analyzes donor databases and suggests which donors to connect with—who will give, how much, and when. “Our goal is to help the many charities who want to grow their mid-level giving programs to identify and develop future major gift donors, Frontier is already a leading fundraising agency. I'm excited to bring Wisely's proprietary AI prediction engine to them, and by extension, their clients, With access to advanced donor intelligence tools, Frontier will help their clients secure more donations than they ever have before, I personally believe that together we will create a lasting impact in the nonprofit sector.” -Wes Moon, co-founder of Wisely. Frontier has identified Wisely as a systemic solution to providing clients with sustainable and predictable growth. The analytical capabilities of the new team members and AI technology are expected to bring significant benefits to both current and future clients. Wisely’s AI technology is known as machine learning, one of the most common types of AI being developed in the for-profit world today. By rapidly analyzing large amounts of data, machine learning technology is able to make predictions and recommendations by identifying subtle patterns and anomalies. Where humans may be overwhelmed by the scope of data, machine learning thrives. This technological development is a powerhouse that allows Wisely’s AI to take the guesswork out of finding prospects. “Our ability to deliver value for our current and future clients will increase exponentially, both now and into the future. We’re thrilled to begin to apply this technology to meet our client’s fundraising needs and challenges, As Wisely members join the Frontier team, our clients will benefit from the deep knowledge and insights of Wisely's predictive software and machine learning, Frontier has always stood out for how we deliver value through data-driven fundraising.” -Derek Weiss’s executive director Frontier. In addition to the AI technology, Wisely team members will bolster Frontier’s already impressive data team.

Read More

NONPROFIT MANAGEMENT,NONPROFIT TECHNOLOGY

HCLTech Scales up CSR Initiatives in the Americas

Feeding America | November 21, 2022

As part of its commitment to supercharge the progress of local communities where it operates, HCLTech (XNSE: HCLTECH), a leading global technology company, is scaling up its CSR initiatives in the Americas. The Company announced new partnerships with leading charitable organizations - Girl Up, Feeding America and One Tree Planted - to contribute to efforts that address some of the most pressing development challenges, which include education and gender equality, food insecurity and climate change. Girl Up: Created by the United Nations Foundation, Girl Up is a girl-centered leadership development initiative with the goal of advancing gender justice and promoting girls and women in leadership positions. Working with Girl Up, HCLTech will help to empower young leaders and create greater education and employment opportunities through programs such as a science, technology, engineering and mathematics (STEM) for Social Good Bootcamp with the theme of “Safe Cities Powered by Technology,” an Innovation Lab, a Mentorship Program and a multi-day Global Leadership Summit. Feeding America: Feeding America is the largest hunger-relief organization in the United States. Through this renewed partnership, HCLTech will work with Feeding America and food banks in locations with elevated rates of hunger. Through employee volunteering opportunities across the country, HCLTech will contribute to fight against food insecurity and food waste. One Tree Planted: One Tree Planted opens opportunities for people to make a positive impact on the environment through reforestation projects across the globe. Many projects have overlapping objectives, creating a combination of benefits that contribute to the United Nations’ Sustainable Development Goals. HCLTech committed to planting 100,000 trees across the U.S., Canada, Brazil and Mexico and continues local volunteer opportunities. HCL Foundation, the CSR arm of HCLTech, has invested more than $110 Mn in programs that have positively impacted over 5.1 Mn lives across India. The company aims to expand its corporate and social responsibility (CSR) initiatives across the global geographies it operates in. “At HCLTech, we are deeply committed to uplift communities in which we live and work, Through these partnerships, we aspire to contribute toward an inclusive and sustainable world through meaningful interventions on some of the most important issues facing the world, from food insecurity to the environment and equitable education and work opportunities.” -Dr. Nidhi Pundhir, Vice President and Director, HCL Foundation. HCLTech has been a steady champion of efforts to foster more education and upskilling opportunities to diverse workforces around the world, said Melissa Kilby, Executive Director, Girl Up. We are excited to be in partnership with HCLTech and to educate and invest in the next generation of transformative girl and youth leaders in STEM, together. Our STEM for Social Good Bootcamp will support future generations of women technologists to envision and implement technology-driven solutions aimed at making our cities safer and more accessible for everyone. About HCLTech: HCLTech is a global technology company, home to 219,000+ people across 54 countries, delivering industry-leading capabilities centered around digital, engineering and cloud, powered by a broad portfolio of technology services and products. We work with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG, and Public Services. Consolidated revenues as of 12 months ending September 2022 totaled $12.1 billion. About Girl Up: Girl Up is a girl-centered leadership development initiative, focusing on equity for girls and women in spaces where they are unheard or underrepresented. We believe when girls and women are in positions of influence, they work to create a more just and equitable world for everyone. Girl Up operates a global network of regional affiliates reaching 150,000 girls in 150 countries. We deliver evidence-based leadership development training through our youth-led Clubs, programs, and events. As members of a global movement, girls are a force for social good – connected to a Community of their peers who are advocating for policy change and advancing gender justice. Founded in 2010 and hosted by the United Nations Foundation, Girl Up welcomes girls and youth of all gender identities to start a Club and join our movement to advance gender justice worldwide. Together, we are expanding girls’ skills, rights, and opportunities to lead, and changing the face of leadership for generations to come. About Feeding America: Feeding America® is the largest hunger-relief organization in the United States. Through a network of more than 200 food banks, 21 statewide food bank associations, and over 60,000 partner agencies, food pantries and meal programs, we helped provide 6.6 billion meals to tens of millions of people in need last year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; brings attention to the social and systemic barriers that contribute to food insecurity in our nation; and advocates for legislation that protects people from going hungry. About One Tree Planted: One Tree Planted is a 501(c)(3) nonprofit on a mission to make it simple for anyone to help the environment by planting trees. Their projects span the globe and are done in partnership with local communities and knowledgeable experts to create an impact for nature, people, and wildlife. Reforestation helps to rebuild forests after fires and floods, provide jobs for social impact, and restore biodiversity. To learn more, visit onetreeplanted.org.

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