New best practices to connect with today’s charitable donors

whitePaper | April 6, 2020

Philanthropy has always been centered on individuals giving back to causes that ignite an emotional response. In recent years, this emotional connection to important causes combined with controversial political events has produced a new type of giving that many have dubbed “rage philanthropy” or “rage giving.” Americans today are making more political donations than they were two decades ago, highlighting the fact that they are engaged in political issues now more than ever before (Hughes, 2017). Political events and changes to major legislation can influence the way donors engage with your nonprofit—and understanding rage philanthropy can help your organization increase giving opportunities.

whitePaper | January 31, 2023

If there was ever any doubt that technology would make its way into the charitable realm, the pandemic’s reliance on virtual tools made clear how all-encompassing such trends would become.

whitePaper | February 12, 2020

As technology and innovation continue to be in the forefront of the nonprofit sector, 2020 will be about learning more about what these technologies and solutions have to offer and tying them back in with traditional fundraising strategies. New bright and shiny technologies are offering what seems like limitless ways to connect with donors. But it’s important to remember that donors still need human interaction, personalization and relationships, so the tried-and-true fundraising strategies shouldn’t just be tossed out the door.

whitePaper | January 14, 2020

Nonprofit organizations operate in a complex and evolving financial world. As one of the world’s largest investment managers, Vanguard has helped thousands of nonprofit organizations navigate their unique investing, organizational, and governance challenges. We recognize nonprofits differ by size, served market, and sophistication. The chief financial officer of a hospital will likely have different needs from the CFO at a college, while the executive director of a small public charity will have different needs from either

whitePaper | August 26, 2022

Organisations are increasingly integrating digital technology across all areas, which is fundamentally changing daily operations and value delivery. The International Data Corporation (IDC) has estimated that global spending on digital transformation will reach a staggering $9.4 trillion AUD by 2023. The pandemic accelerated this trend as organisations pivoted to virtual strategies to keep their donors and communities engaged.

whitePaper | November 19, 2019

Another widely cited definition of content marketing (published both by HubSpot and the Content Marketing Institute) is: “a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.” But that’s clearly a business-oriented definition.