Marketing Automation 101 for Nonprofits

whitePaper | January 6, 2022

Nonprofits successfully navigated the challenges posed by the peak of the COVID-19 pandemic, and though the traditional methods of fundraising and giving were challenged, new trends have emerged for both donors and nonprofits. To help you make the most of the new year, we’re going to take a look back at lessons learned in 2021.

whitePaper | December 19, 2019

Our complex, changing world continually challenges leaders to be flexible and innovative. At the heart of efforts to create change, nonprofits, agencies, communities, and funders are working to uncover the roots of some of our greatest social issues, so-called “wicked problems.” At the Center for Creative Leadership, we have had the privilege to work alongside many social sector partners as they invest in improving the health of entire populations, transforming education to serve all, and alleviating persistent, intergenerational poverty. These experiences have led us to an increased understanding of the aspects of leadership that propel these efforts to greater success.

whitePaper | February 5, 2020

Melissa is former Global Fundraiser of the Year (IFC, 2011) and Australian Fundraiser of the Year (FIA, 2011). She has facilitated philanthropic giving across education, the arts and health, and worked with hundreds of donors in Australia, Asia and the United States. Melissa has led four fundraising programs from start-up to established, from Powerhouse Museum and Sydney Opera House in the arts, to University of Technology, Sydney and RMIT University, in education.

whitePaper | March 25, 2020

In their seminal article, "Nonprofit Starvation Cycle", Ann Goggins Gregory and Dan Howard exhort nonprofit finance professionals to report to funders the real costs of running nonprofit organizations. The authors explain that the popular trend to restrict funding to specific programs without accounting for infrastructure expenses leads to an unintended consequence, a "nonprofit starvation cycle", where charities cease to function because they can't pay for overhead costs, such as administrative employees, computers and electric bills. To break this unhealthy cycle, the article encourages nonprofits to recalibrate funder expectations by providing accurate financial reports and other supporting information to reflect the true costs of nonprofit operations.

whitePaper | January 6, 2020

Artificial intelligence (AI) is changing our world on a daily basis. The world of medicine is being industrialized by artificial intelligence, the data you thought you owned is being used to manipulate elections, and everyone is connected, everywhere. Much research has been done on the State of Artificial Intelligence in the world, but less research has been completed in the nonprofit sector. The SAINS report will add to the body of nonprofit literature and accelerate artificial intelligence advancements for nonprofits.

whitePaper | January 20, 2021

This past year was challenging yet transformational for the nonprofit sector. With organizations facing a sudden shift to remote operations, our country experiencing a nationwide reckoning on racial equity, and a drastically changing fundraising landscape, nonprofits were forced to reexamine the operations and traits needed to carry them into the future.