22 Ideas to reenergize your fundraising in 2022

whitePaper | January 20, 2021

This past year was challenging yet transformational for the nonprofit sector. With organizations facing a sudden shift to remote operations, our country experiencing a nationwide reckoning on racial equity, and a drastically changing fundraising landscape, nonprofits were forced to reexamine the operations and traits needed to carry them into the future.

whitePaper | December 10, 2019

Ask most board members if they were told they’d be responsible for fundraising when they joined the board and you’ll hear a lot of no’s. Somewhere in the recruitment process, the fundraising part of their job got downplayed. Maybe it wasn’t you, maybe it was a board member who let them off the hook.

whitePaper | March 25, 2020

In their seminal article, "Nonprofit Starvation Cycle", Ann Goggins Gregory and Dan Howard exhort nonprofit finance professionals to report to funders the real costs of running nonprofit organizations. The authors explain that the popular trend to restrict funding to specific programs without accounting for infrastructure expenses leads to an unintended consequence, a "nonprofit starvation cycle", where charities cease to function because they can't pay for overhead costs, such as administrative employees, computers and electric bills. To break this unhealthy cycle, the article encourages nonprofits to recalibrate funder expectations by providing accurate financial reports and other supporting information to reflect the true costs of nonprofit operations.

whitePaper | November 4, 2019

Did you know 76% of customers expect companies to understand their needs and expectations, and 59% say personalized engagement based on past interactions is very important? Customer expectations are higher than ever, and marketers are trying to fulfill those expectations. But what does this have that to do with a nonprofit? Well, constituents engage with a nonprofit the same way they do with a company. They explore your website, research your mission, and sign up for newsletters, but instead of buying a product, the result will be to donate, volunteer, or become a member. Personalized messaging throughout this process is extremely important.

whitePaper | March 10, 2022

Community nonprofits are on the front lines of the Coronavirus pandemic. They provide essential services in every city and town in Connecticut, serving people in need. They are a vital part of Connecticut’s economy, providing services that make our state safe, healthy and vibrant. Community nonprofits serve more than 500,000 people every year.

whitePaper | December 3, 2019

Nonprofit organizations are consistently understaffed. One area of significant impact is the lack of administrative support, often leaving nonprofits to buckle under the weight of the workload. Virtual administrative assistants present a cost-effective solution to help nonprofit organizations meet their growth goals.