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Why Reinventing Fundraising in Higher Education Is Imperative for Its Survival
Increased pressures across a more complex and challenging landscape demand that colleges and universities take a new approach to fundraising. As overall enrollment numbers decline, student retention is stagnant, and traditional revenue sources are no longer predictable, individual philanthropic support for higher education is more important than ever to ensure financial stability and long-term growth. But just as higher education leaders are looking to advancement to close the funding gap, those on the fundraising front line are facing their own set of serious challenges. Alumni participation and individual giving to institutions are declining, and the public has raised questions about the value of higher education. Simultaneously, foundations and gift officers are being asked to raise much more with either flat or only minimally increased budgets.
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