Untapped Potential

May 31, 2018

All fundraisers know that their data is valuable, and all fundraisers know that developing an existing donor is less costly than recruiting a new one. But not all fundraisers are stewarding their data appropriately to ensure that they can maximize it for this purpose. When fundraisers get carried away seeking out the next creative fundraising idea to increase their house file, they lose sight of the fact that they can and should really be making better use of the data they already have to develop more meaningful relationships with donors. After all, there is no value in sitting on a pile of gold that you don’t have any means to access.

Spotlight

European Transport Safety Council (ETSC)

ETSC is a Brussels-based independent non-profit making organisation dedicated to reducing the numbers of deaths and injuries in transport in Europe. Founded in 1993, ETSC provides an impartial source of expert advice on transport safety matters to the European Commission, the European Parliament, and Member States. It maintains its independence through funding from a variety of sources including membership subscriptions, the European Commission, and public and private sector support for various activities.

OTHER WHITEPAPERS
news image

8 Nonprofit Fundraising Ideas (and How Artificial Intelligence Can Improve Them)

whitePaper | February 26, 2020

Big promises are being made about artificial intelligence (AI) and how it will impact our lives. Experts say AI is slowly “edging” its way into daily life, but tectonic changes in transportation, the workplace, and lifestyle have yet to pass. So, when will AI truly “arrive”? In some areas, it already has. One such area generating substantial value is, perhaps surprisingly, the nonprofit space. While nonprofits aren’t historically at the forefront of technological advancement, this sector is quietly becoming an early adopter of AI.

Read More
news image

Five Essential Strategies for Higher Ed Fundraising

whitePaper | October 20, 2022

According to the most recent CASE Voluntary Support of Education Key Findings survey, higher education institutions in the United States saw a 6.9% increase in donations in 2021, fueled overwhelmingly by unrestricted giving and donations from alumni. Within this unprecedented philanthropic landscape, every institution should be evaluating whether they have the best tools and strategies in place to drive constituent giving.

Read More
news image

Raise More Money with Your Next Event

whitePaper | June 14, 2022

Thinking of launching your next fundraising event? There can be a lot of planning involved but it’s far more manageable when tackled one step at a time. Download our FREE white paper for all the expert knowledge and tips you need to make your charity’s fundraising event a success.

Read More
news image

Messaging Strategies in the Nonprofit and For-Profit Worlds

whitePaper | May 24, 2021

In 2011, Jared, Joel, Jon, Jordan, J. Austin, Josh, and Jesse Stanley formed Stanley Brothers, a for-profit proprietary hemp company. A year later, Paige Figi contacted Stanley Brothers looking for a non-intoxicating natural alternative for her five-year-old daughter, Charlotte. Charlotte suffered from Dravet syndrome, a rare, severe form of epilepsy that caused her to have an average of 300 seizures a week—one every thirty minutes. With the help of the Stanley Brothers’ hemp product, Charlotte’s seizures reduced to just one a day, and in 2015, Charlotte was able to attend school for the very first time.

Read More
news image

INCREASE FUNDING BY $461 MILLION

whitePaper | March 10, 2022

Community nonprofits are on the front lines of the Coronavirus pandemic. They provide essential services in every city and town in Connecticut, serving people in need. They are a vital part of Connecticut’s economy, providing services that make our state safe, healthy and vibrant. Community nonprofits serve more than 500,000 people every year.

Read More
news image

Learning Experience Platforms for Nonprofit Success

whitePaper | May 5, 2022

There is no doubt you have noticed the evolution of accelerated technology over the last two years. With that evolution, technology has morphed into every single field of work. With new work models, technology and innovation are essential for every organization to grow and thrive. The benefits of technology are endless, including social connectivity, streamlined communication, and remote collaboration.

Read More

Spotlight

European Transport Safety Council (ETSC)

ETSC is a Brussels-based independent non-profit making organisation dedicated to reducing the numbers of deaths and injuries in transport in Europe. Founded in 1993, ETSC provides an impartial source of expert advice on transport safety matters to the European Commission, the European Parliament, and Member States. It maintains its independence through funding from a variety of sources including membership subscriptions, the European Commission, and public and private sector support for various activities.

Events