Untapped Potential

May 31, 2018

All fundraisers know that their data is valuable, and all fundraisers know that developing an existing donor is less costly than recruiting a new one. But not all fundraisers are stewarding their data appropriately to ensure that they can maximize it for this purpose. When fundraisers get carried away seeking out the next creative fundraising idea to increase their house file, they lose sight of the fact that they can and should really be making better use of the data they already have to develop more meaningful relationships with donors. After all, there is no value in sitting on a pile of gold that you don’t have any means to access.

Spotlight

LSU Foundation

The LSU Foundation inspires and shepherds philanthropic giving to LSU and builds long-lasting relationships with donors who bring life to current and emerging university priorities. We support LSU in its quest to enhance the student experience, provide working capital to recruit and retain world-class faculty and staff, support life-changing research, and drive economic development. We are dedicated to stewarding each gift to maximize donors’ impact on making LSU one of the best universities in the world.

OTHER WHITEPAPERS
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Marketing & Communications in Nonprofit Organizations

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Program people tend to hold the most senior positions in nonprofits and accordingly have the most status. Fundraisers are often viewed as necessary evils, as are operations staff, including those who labor in the communications and marketing departments.

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Wealth and Giving White Paper

whitePaper | December 31, 2017

High net-worth households with incomes greater than $200,000 or assets that exceed $1MM represent over three percent of all households in the US. Yet this small population of affluent households has an enormously disproportionate impact on giving, as they account for approximately two-thirds of all household charitable contributions.

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Power to the People Who Power NonProfits

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Revolutions occur in different ways. We have seen political revolts spring up in response to human rights issues, poverty, and poor governance. After years of increasing dissatisfaction, angry citizens finally reach their breaking point and take action. Other times, however, revolution comes in the form of a single idea or development that suddenly and rapidly changes the course of history. It might be an invention, a discovery, or a new way of thinking that dramatically alters the way we interact with the world.

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How to Use Rage Philanthropy to Your Nonprofit's Advantage

whitePaper | April 6, 2020

Philanthropy has always been centered on individuals giving back to causes that ignite an emotional response. In recent years, this emotional connection to important causes combined with controversial political events has produced a new type of giving that many have dubbed “rage philanthropy” or “rage giving.” Americans today are making more political donations than they were two decades ago, highlighting the fact that they are engaged in political issues now more than ever before (Hughes, 2017). Political events and changes to major legislation can influence the way donors engage with your nonprofit—and understanding rage philanthropy can help your organization increase giving opportunities.

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How to Talk with Donors about Planned Gifts

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Planned gifts have often been thought of as the private purview of credentialed development, legal, and financial professionals. With terms like “present value methodology,” “four-tier system of taxation,” and “current IRS-mandated discount rate,” it’s no wonder why many of us feel this way and hesitate to enter into discussions about planned gifts. Studies and talks with donors, however, remind us that the tax benefits of making planned gifts are not the primary reason they are made. Donors want to make a difference in the world they live in, both now and in the future. Successful planned giving programs start with simple messaging and evolve into life-long relationships with constituents. Start your planned giving program today by throwing out the law school admissions form on your desk and learn to talk with donors about their dreams and wishes for your organization!

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Technologies that Nonprofits Should Budget For in 2018

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Nonprofit organizations are kicking off the first quarter of 2018 with big plans and aggressive fundraising goals to make this year the best yet. Nonprofit professionals are focusing on answering the ageless question. “How can we maintain relevancy and make an impact on the world?” The key is working smarter.

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Spotlight

LSU Foundation

The LSU Foundation inspires and shepherds philanthropic giving to LSU and builds long-lasting relationships with donors who bring life to current and emerging university priorities. We support LSU in its quest to enhance the student experience, provide working capital to recruit and retain world-class faculty and staff, support life-changing research, and drive economic development. We are dedicated to stewarding each gift to maximize donors’ impact on making LSU one of the best universities in the world.

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