Ultimate Guide to Nonprofit Content Marketing

November 19, 2019

Another widely cited definition of content marketing (published both by HubSpot and the Content Marketing Institute) is: “a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.” But that’s clearly a business-oriented definition.

Spotlight

Greater Washington Community Foundation

The Greater Washington Community Foundation (formerly The Community Foundation for the National Capital Region) works to strengthen the Washington metropolitan region by encouraging and supporting effective giving and by providing leadership on critical issues in our community. We are a community of givers, dedicated to inspiring and creating change across greater Washington and beyond. The Community Foundation, which serves the District of Columbia, Montgomery County, Northern Virginia, and Prince George’s County is part of a network of some 700 community foundations nationwide, each a tax-exempt, public charity made up of charitable giving funds established by individuals, families, corporations, and other organizations. We manage hundreds of donor funds, with assets totaling more than $300 million. We are the largest funder of nonprofit organizations in the metropolitan Washington region we have granted over $1 billion to over 8000 nonprofits in our 43 year history.

OTHER WHITEPAPERS
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Donor Engagement in the New Normal

whitePaper | February 14, 2023

How much have the global pandemic, shifts in technology, and a challenging economy transformed philanthropy over the past three years? Consider these key aspects of the new normal of fundraising

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Cryptocurrency Philanthropy

whitePaper | July 8, 2022

Cryptocurrency has become a catalyst for innovation because the attributes that make digital assets great for remittance and e-commerce are the same properties that make them attractive to both charities and the philanthropists such as: Low payment processing fees Efficient, borderless transfers to charities all over the world A high degree of anonymity—an important factor for many donors Transparency, which helps track donations The desire of nonprofits to attract cryptocurrency donors is driving new technical solutions and promotion strategies beyond placing “Donate Crypto” buttons on platforms.

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11 Trends in Philanthropy for 2022

whitePaper | January 10, 2022

Philanthropy is defined and redefined by the choices that are made every day, not only by professionals in the field but by countless neighbors and local leaders. People go into the work of philanthropy in order to build the communities they want to live in.

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INCREASE FUNDING BY $461 MILLION

whitePaper | March 10, 2022

Community nonprofits are on the front lines of the Coronavirus pandemic. They provide essential services in every city and town in Connecticut, serving people in need. They are a vital part of Connecticut’s economy, providing services that make our state safe, healthy and vibrant. Community nonprofits serve more than 500,000 people every year.

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Employee Benefit Considerations for the Non-Profit Industry

whitePaper | April 13, 2020

Nonprofits make a significant contribution to both the quality of life and the economy in this country. From chambers of commerce and hospitals to churches, disaster relief organizations, environmental advocacy groups, homeless shelters and labor unions, it would be difficult to find an American who is not touched in some way by one of the nearly 1.5 million nonprofits.

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8 Nonprofit Fundraising Ideas (and How Artificial Intelligence Can Improve Them)

whitePaper | February 26, 2020

Big promises are being made about artificial intelligence (AI) and how it will impact our lives. Experts say AI is slowly “edging” its way into daily life, but tectonic changes in transportation, the workplace, and lifestyle have yet to pass. So, when will AI truly “arrive”? In some areas, it already has. One such area generating substantial value is, perhaps surprisingly, the nonprofit space. While nonprofits aren’t historically at the forefront of technological advancement, this sector is quietly becoming an early adopter of AI.

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Spotlight

Greater Washington Community Foundation

The Greater Washington Community Foundation (formerly The Community Foundation for the National Capital Region) works to strengthen the Washington metropolitan region by encouraging and supporting effective giving and by providing leadership on critical issues in our community. We are a community of givers, dedicated to inspiring and creating change across greater Washington and beyond. The Community Foundation, which serves the District of Columbia, Montgomery County, Northern Virginia, and Prince George’s County is part of a network of some 700 community foundations nationwide, each a tax-exempt, public charity made up of charitable giving funds established by individuals, families, corporations, and other organizations. We manage hundreds of donor funds, with assets totaling more than $300 million. We are the largest funder of nonprofit organizations in the metropolitan Washington region we have granted over $1 billion to over 8000 nonprofits in our 43 year history.

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