Top Ten Things Fundraisers Should Monitor

The more diversified your fundraising mix gets, the more attention you need to pay to calculating the return on investment associated with each element of your overall strategy. You might be spending money on direct marketing and perhaps multiple channels – mail, online, major gifts again, with multiple tactics, from events to one-on-one cultivation, foundations, planned giving, cause-marketing, canvassing, local/chapter fundraising, whatever. How accurately can you assign full and true costs to each of these activities? If you can, what do the cost trends look like? Most importantly, how do these costs relate to actual revenue produced – what is your return on your marketing investment (ROI)?

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NAFCU

Our Mission: Strengthen credit union by providing the best federal advocacy, education and compliance assistance in the industry. NAFCU is a direct membership association for federally-insured credit unions, providing them with the best advocacy, education and compliance assistance.

OTHER WHITEPAPERS
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Metrics for Mission Impact How Nonprofits Can Strengthen Outcomes through Quantitative Measures

whitePaper | March 25, 2020

In their seminal article, "Nonprofit Starvation Cycle", Ann Goggins Gregory and Dan Howard exhort nonprofit finance professionals to report to funders the real costs of running nonprofit organizations. The authors explain that the popular trend to restrict funding to specific programs without accounting for infrastructure expenses leads to an unintended consequence, a "nonprofit starvation cycle", where charities cease to function because they can't pay for overhead costs, such as administrative employees, computers and electric bills. To break this unhealthy cycle, the article encourages nonprofits to recalibrate funder expectations by providing accurate financial reports and other supporting information to reflect the true costs of nonprofit operations.

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Your Nonprofit’s Digital Strategy Can Make or Break Your Success. Is it Powerful Enough?

whitePaper | November 18, 2021

Your organization is here to help the world, but is your message clear enough to accomplish your goals? Can you clearly define the problem you are trying to solve? What is your organization’s culture? Do you trust your data?

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Employee Benefit Considerations for the Non-Profit Industry

whitePaper | April 13, 2020

Nonprofits make a significant contribution to both the quality of life and the economy in this country. From chambers of commerce and hospitals to churches, disaster relief organizations, environmental advocacy groups, homeless shelters and labor unions, it would be difficult to find an American who is not touched in some way by one of the nearly 1.5 million nonprofits.

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Fundraising for Web 3.0 – a protocol based platform for startups and investors

whitePaper | May 19, 2022

The cryptocurrency market is worth c.a. 1.5 trillion USD, with no signs of slowing down. New tech and crypto savvy millionaires are being created every day, and will be looking to not only diversify their portfolios, but also to reinvest capital and support ventures that they believe in. AngelBlock will make that possible. Funding within the crypto and blockchain space is broken. This was especially highlighted with the COVID-19 pandemic moving more of our life into the digital space. AngelBlock will allow crypto, FinTech, and blockchain startups to raise funds, and provide support from knowledgeable, experienced professionals via our online platform. We will promote new startups providing information about their ideas, mission, plans and the people behind them, just as any professional investor would expect. No flights, no long-winded meetings, and no need for handshakes. Let’s move fundraising into the 21st century.

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A Generation of Change-Makers

whitePaper | April 8, 2022

With more than 4.5 billion people, Asia is home to the majority of the world’s population1. Recent years have seen rapid socio-economic development, as well as increased focus on significant global and local challenges. The pandemic has exacerbated pre-existing inequalities, and issues such as climate change, gender inequality, inequity in access to healthcare, and poverty are now top-of-mind for countries across the region. It is against this backdrop that the landscape of philanthropy in Asia continues to evolve. Social investors are leading this charge, bringing fresh perspectives and priorities.

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Jump on Board: High-performing not-for-profit boards in fundraising

whitePaper | February 5, 2020

Melissa is former Global Fundraiser of the Year (IFC, 2011) and Australian Fundraiser of the Year (FIA, 2011). She has facilitated philanthropic giving across education, the arts and health, and worked with hundreds of donors in Australia, Asia and the United States. Melissa has led four fundraising programs from start-up to established, from Powerhouse Museum and Sydney Opera House in the arts, to University of Technology, Sydney and RMIT University, in education.

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Spotlight

NAFCU

Our Mission: Strengthen credit union by providing the best federal advocacy, education and compliance assistance in the industry. NAFCU is a direct membership association for federally-insured credit unions, providing them with the best advocacy, education and compliance assistance.

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