THE POWER OF DATA: IS THE CHARITY SECTOR READY TO PLUG IN?

whitePaper | November 4, 2019

Did you know 76% of customers expect companies to understand their needs and expectations, and 59% say personalized engagement based on past interactions is very important? Customer expectations are higher than ever, and marketers are trying to fulfill those expectations. But what does this have that to do with a nonprofit? Well, constituents engage with a nonprofit the same way they do with a company. They explore your website, research your mission, and sign up for newsletters, but instead of buying a product, the result will be to donate, volunteer, or become a member. Personalized messaging throughout this process is extremely important.

whitePaper | March 30, 2020

Like the rate of failure seen in new business ventures, nonprofits often fail because they cannot secure the funding to be sustainable. This is because many nonprofits focus on their outputs rather than outcomes. Fundraising strategies should emphasize the value of the result expected to be delivered, then emphasize the downstream impact (outcomes) not just focus on the activities (or outputs) of the nonprofit itself.

whitePaper | November 4, 2021

The primary purpose of this publication is to present an accessible guide on the many topics pertaining to the process of starting a 501 (c)(3) organization with the sound construction needed to be successful and sustainable. The materials presented are based upon nonprofit best practices, and though there will be a brief mention of other types of tax exempt organizations for educational purposes, the focus of this guide is on the 501 (c)(3) organization. It is the Oklahoma Center for Nonprofits’ mission to educate nonprofit leaders and staff on best practices so that they can grow, develop, and accomplish their stated missions.

whitePaper | January 29, 2020

To address high drug prices and the challenges they create for access to drugs, organizations have been exploring and working to create nonprofit pharmaceutical companies. These nonprofit companies prioritize drug access and affordability in the United States as core components of their mission. In the current federal policy landscape, however, there are specific incentives for the operation of for-profit pharmaceutical companies that do not similarly benefit their nonprofit counterparts, as well as several other barriers to sustainability for nonprofit companies.

whitePaper | January 14, 2020

Nonprofit organizations operate in a complex and evolving financial world. As one of the world’s largest investment managers, Vanguard has helped thousands of nonprofit organizations navigate their unique investing, organizational, and governance challenges. We recognize nonprofits differ by size, served market, and sophistication. The chief financial officer of a hospital will likely have different needs from the CFO at a college, while the executive director of a small public charity will have different needs from either

whitePaper | November 10, 2019

The drive to create a nonprofit organization often comes from a place of passion and is often profoundly personal. The efforts required to make that passion a reality, though, are quite practical, requiring attention to detail and a good deal of paperwork. Just as you’re passionate about your organization and its mission, “you have to be equally passionate about the paperwork, because if you leave one thing out, it can cost you,” said Villanova University assistant teaching professor Wesley Proctor, EdD.