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. https://nonprofit.report/Resources/Whitepapers/1422fa88-5c4b-4966-82ff-57c82c9dec3f_2P000062_The_Power_of_Branding_WP_2020.pdf
whitepaper
SHARESHARESHARE
THE POWER OF BRANDING INSPIRING NONPROFIT SUPPORT
In 1990, domestic automobile manufacturers found themselves in deep trouble. The innovative design and the quality of production long associated with the three dominant American brands, Ford, General Motors and Chrysler, had long been consigned to the annals of memory. The autos that rolled off of the Detroit assembly lines were notoriously ill designed and were, in general, very unreliable. Additionally, the oil crisis of the 1970s, one that would drive the American consumer to more fuel efficient vehicles, prompted the production of domestic compact vehicles that could not compete with the new foreign imports of Toyota, Mazda and Honda. DOWNLOAD