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The Path to a Successful Campaign
With a strong economy and an overall sense of enthusiasm across the country for tackling the difficult problems our society faces, today’s philanthropic landscape presents an ideal environment for launching a new capital, endowment or comprehensive campaign. In the aftermath of the 2008 downturn, donors recognized that organizations with an endowment and a good financial plan emerged stronger than ever, further strengthening the case for strategically-driven fundraising. In addition, innovations in technology enable everyone from the smallest nonprofit to the largest organization to be more efficient and effective in the work that drives successful campaigns.
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