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. https://nonprofit.report/Resources/Whitepapers/db762361-f570-410a-bce4-4bf9e2182e17_The-Path.pdf
whitepaper
THE PATH TO A SUCCESSFUL CAMPAIGN
With a strong economy and an overall sense of enthusiasm across the country for tackling the difficult problems our society faces, today’s philanthropic landscape presents an ideal environment for launching a new capital, endowment or comprehensive campaign. In the aftermath of the 2008 downturn, donors recognized that organizations with an endowment and a good financial plan emerged stronger than ever, further strengthening the case for strategically-driven fundraising. In addition, innovations in technology enable everyone from the smallest nonprofit to the largest organization to be more efficient and effective in the work that drives successful campaigns. DOWNLOAD