THE NEXT GENERATION OF AMERICAN GIVING

October 31, 2018

This is not one of those “direct mail is dead” studies, but it is a wake-up call. Not everyone is the same, and there are significant differences between the communication preferences of the four generational groupings assessed in this research. The art and science of fundraising, as we know it, is undergoing rapid and permanent change driven by technology, the imperative to attract new donors, and by the evolving traits of different generations of supporters.

Spotlight

YNPN Triangle NC

YNPN Triangle NC is a 501(c)3 nonprofit organization that represents nonprofit professionals in the North Carolina Triangle cities of Raleigh, Durham, Chapel Hill, and Cary, and the smaller towns and rural communities within. We are proud to be an affiliate of YNPN National. YNPN (Young Nonprofit Professionals Network) is a national 501(c)3 grassroots nonprofit organization that engages and supports future nonprofit leaders through professional development, networking, and social opportunities. Our vision is simple: YNPN Triangle NC envisions an inclusive and sustainable Triangle nonprofit community driven by emerging leaders.

OTHER WHITEPAPERS
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Three Components Of The Nonprofit Tech Stack

whitePaper | December 12, 2019

Your donors have entrusted you with their hard-earned money and they expect you to acknowledge them and their contributions. If you interpreted that to be a manual process, like looking up donors to make sure you’re updating the correct record, you may have the wrong technology stack.

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Ultimate Guide to Nonprofit Content Marketing

whitePaper | November 19, 2019

Another widely cited definition of content marketing (published both by HubSpot and the Content Marketing Institute) is: “a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.” But that’s clearly a business-oriented definition.

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Nonprofit Trend: In-House Payroll

whitePaper | December 22, 2021

Whether changing in-house payroll options or taking payroll in-house for the first time, you’re making an investment that should help you improve workflows and efficiencies, save time, save money, and provide real-time access to operational data. This White Paper, Payroll Shift – Nonprofits Trend Towards In-House Payroll, highlights the systems, procedures and technology needed to manage your most important assets.

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Supporting Grantee Capacity

whitePaper | July 5, 2022

In supporting Grantee Capacity: Strengthening effictiveness together, we look at how funders approach building capacity with grantees. through example from foundation ranging in size, mission, and geography, we explore various strategies for capacity building and the type of awareness that funders can choose to incorporate in decision making to faciliate informed, thoughtful judgements about strengthening organization.

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How to Build an Insight-Driven Culture at Your Nonprofit

whitePaper | July 8, 2022

Digital transformation is occurring across each sector. Organisations across each sector are utilising digital technology to fundamentally change their operations. They are replacing their processes, reimagining their customer experience, and innovating with the help of digital transformation. The result? Improved efficiency ensuring that resources are making the biggest impact possible, added value which can easily be measured and communicated with stakeholders and a sophisticated use of data leading to insights and transparent decision making

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Learning Experience Platforms for Nonprofit Success

whitePaper | May 5, 2022

There is no doubt you have noticed the evolution of accelerated technology over the last two years. With that evolution, technology has morphed into every single field of work. With new work models, technology and innovation are essential for every organization to grow and thrive. The benefits of technology are endless, including social connectivity, streamlined communication, and remote collaboration.

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Spotlight

YNPN Triangle NC

YNPN Triangle NC is a 501(c)3 nonprofit organization that represents nonprofit professionals in the North Carolina Triangle cities of Raleigh, Durham, Chapel Hill, and Cary, and the smaller towns and rural communities within. We are proud to be an affiliate of YNPN National. YNPN (Young Nonprofit Professionals Network) is a national 501(c)3 grassroots nonprofit organization that engages and supports future nonprofit leaders through professional development, networking, and social opportunities. Our vision is simple: YNPN Triangle NC envisions an inclusive and sustainable Triangle nonprofit community driven by emerging leaders.

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