THE MARKETING 101 GUIDE FOR FUNDRAISERS

June 7, 2019

I spent 4 years working in fundraising at a large nationwide nonprofit. Starting on the major donor side, I researched potential donors for development directors. Eventually I switched to running our mass communications department. At that nonprofit, we separated marketing and fundraising into two different categories. Marketing was in charge of social media, blogging, paid search, and our website; fundraising was in charge of communicating with our donors, asking them to give via mail, email, radio, telephone, and online giving.

Spotlight

Third Space Studio

Third Space Studio partners with nonprofits to help them make their work more focused and strategic. We can help you: * create a strategic plan that fits your organization’s need * identify your desired impact and the right strategies to achieve it * create a fundraising plan to sustain your organization * design and facilitate meetings * organize trainings for staff and Board * coordinate and facilitate networks and collaboratives * develop innovative programs with multiple partners * coach Executive Directors and new fundraising staff * facilitate Board evaluations and annual retreats * create campaign plans.

OTHER WHITEPAPERS
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Launch Your Charitable Gift Guide: It’s Easier Than You Think.

whitePaper | May 30, 2022

Instantly download this FREE resource and learn how your organization can benefit from a gift guide, and the getting-started tips and knowledge you need to launch a charitable gift guide using CanadaHelps’ Customizable Donation Forms. This resource will give you an excellent understanding of how you can use a gift guide to grow donations and offer a unique way for donors to give to your cause.

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Cause Marketing Compliance: What Businesses and Nonprofits Should Know

whitePaper | November 21, 2019

Considering cause marketing? Whether you’re a business that wants to support a worthy cause or a nonprofit that wants to amplify your fundraising efforts, this white paper will help you forge a sustainable, compliant cause marketing partnership.

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Grow Together 2023 Report: Building value for nonprofits in a digital economy

whitePaper | May 1, 2023

The second part of the annual Grow Together Report surveyed 120 decision makers in nonprofits in April 2023 to understand the current state of nonprofit organizations in Canada. The survey reveals that financial pressures for nonprofits have eased somewhat in the last 12 months, although organizations continue to struggle with rising costs and with securing skilled talent to help drive strategic initiatives, including digital transformation.

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The Power of Branding Inspiring Nonprofit Support

whitePaper | February 3, 2020

In 1990, domestic automobile manufacturers found themselves in deep trouble. The innovative design and the quality of production long associated with the three dominant American brands, Ford, General Motors and Chrysler, had long been consigned to the annals of memory. The autos that rolled off of the Detroit assembly lines were notoriously ill designed and were, in general, very unreliable. Additionally, the oil crisis of the 1970s, one that would drive the American consumer to more fuel efficient vehicles, prompted the production of domestic compact vehicles that could not compete with the new foreign imports of Toyota, Mazda and Honda.

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The State of Artificial Intelligence in the Nonprofit Sector

whitePaper | January 6, 2020

Artificial intelligence (AI) is changing our world on a daily basis. The world of medicine is being industrialized by artificial intelligence, the data you thought you owned is being used to manipulate elections, and everyone is connected, everywhere. Much research has been done on the State of Artificial Intelligence in the world, but less research has been completed in the nonprofit sector. The SAINS report will add to the body of nonprofit literature and accelerate artificial intelligence advancements for nonprofits.

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3 ways you can ensure secure, productive remote work for your nonprofit

whitePaper | June 29, 2022

As remote work becomes increasingly common, you need to empower employees and volunteers to be productive from anywhere. At the same time, you can’t compromise on security. These goals are complementary: secure work is productive work. With the right technology approach, you can protect data, devices, and applications, minimize the impact of security on your sta, and simplify IT

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Spotlight

Third Space Studio

Third Space Studio partners with nonprofits to help them make their work more focused and strategic. We can help you: * create a strategic plan that fits your organization’s need * identify your desired impact and the right strategies to achieve it * create a fundraising plan to sustain your organization * design and facilitate meetings * organize trainings for staff and Board * coordinate and facilitate networks and collaboratives * develop innovative programs with multiple partners * coach Executive Directors and new fundraising staff * facilitate Board evaluations and annual retreats * create campaign plans.

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