The Macroeconomics of Fundraising

December 4, 2017

Most fundraisers are well versed in the microeconomics of their programs. They understand the factors that affect their everyday business decisions: RFM segmentation, response rates, average gifts, postage rate changes. They know how these factors influence decisions about hiring, expansion, and budgeting. Few fundraisers take a step back to consider how macroeconomic factors also affect their results.

Spotlight

Central Square Foundation

Founded in 2012, Central Square Foundation is a non-profit philanthropic foundation working with the vision of ensuring quality school education for all children in India. We are driven by our mission to transform the school education system with a focus on improving the learning outcomes of children, especially from low-income communities.

OTHER WHITEPAPERS
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Metrics for Mission Impact How Nonprofits Can Strengthen Outcomes through Quantitative Measures

whitePaper | March 25, 2020

In their seminal article, "Nonprofit Starvation Cycle", Ann Goggins Gregory and Dan Howard exhort nonprofit finance professionals to report to funders the real costs of running nonprofit organizations. The authors explain that the popular trend to restrict funding to specific programs without accounting for infrastructure expenses leads to an unintended consequence, a "nonprofit starvation cycle", where charities cease to function because they can't pay for overhead costs, such as administrative employees, computers and electric bills. To break this unhealthy cycle, the article encourages nonprofits to recalibrate funder expectations by providing accurate financial reports and other supporting information to reflect the true costs of nonprofit operations.

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Fundraising for Web 3.0 – a protocol based platform for startups and investors

whitePaper | May 19, 2022

The cryptocurrency market is worth c.a. 1.5 trillion USD, with no signs of slowing down. New tech and crypto savvy millionaires are being created every day, and will be looking to not only diversify their portfolios, but also to reinvest capital and support ventures that they believe in. AngelBlock will make that possible. Funding within the crypto and blockchain space is broken. This was especially highlighted with the COVID-19 pandemic moving more of our life into the digital space. AngelBlock will allow crypto, FinTech, and blockchain startups to raise funds, and provide support from knowledgeable, experienced professionals via our online platform. We will promote new startups providing information about their ideas, mission, plans and the people behind them, just as any professional investor would expect. No flights, no long-winded meetings, and no need for handshakes. Let’s move fundraising into the 21st century.

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2020 Nonprofit Forecast: Eight Predictions for the Decade Ahead

whitePaper | February 11, 2020

It’s the turn of a new decade, and several social, technological, economic and political forces promise to shape the future of the nonprofit sector. Some are already in play – or have been for some time – and are already challenging nonprofit organizations. They have the potential to fundamentally transform the sector. I’ve outlined eight predictions here; a convergence of these factors will alter the landscape, necessitating a major shift in the way nonprofit organizations operate.

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Marketing Automation 101 for Nonprofits

whitePaper | November 4, 2019

Did you know 76% of customers expect companies to understand their needs and expectations, and 59% say personalized engagement based on past interactions is very important? Customer expectations are higher than ever, and marketers are trying to fulfill those expectations. But what does this have that to do with a nonprofit? Well, constituents engage with a nonprofit the same way they do with a company. They explore your website, research your mission, and sign up for newsletters, but instead of buying a product, the result will be to donate, volunteer, or become a member. Personalized messaging throughout this process is extremely important.

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Donor Engagement in the New Normal

whitePaper | February 14, 2023

How much have the global pandemic, shifts in technology, and a challenging economy transformed philanthropy over the past three years? Consider these key aspects of the new normal of fundraising

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Raise More Money with Your Next Event

whitePaper | June 14, 2022

Thinking of launching your next fundraising event? There can be a lot of planning involved but it’s far more manageable when tackled one step at a time. Download our FREE white paper for all the expert knowledge and tips you need to make your charity’s fundraising event a success.

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Spotlight

Central Square Foundation

Founded in 2012, Central Square Foundation is a non-profit philanthropic foundation working with the vision of ensuring quality school education for all children in India. We are driven by our mission to transform the school education system with a focus on improving the learning outcomes of children, especially from low-income communities.

Events