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. https://nonprofit.report/Resources/Whitepapers/5d7bf392-69b4-4fe2-b28a-4e6d9ce2c338_Quick Guide to Marketing Automation For Nonprofits.pdf
whitepaper
QUICK GUIDE TO MARKETING AUTOMATION FOR NONPROFITS
Marketing automation gives you the flexibility and precision to trigger the right message, to the right person, at the right time based on their interactions with your organization. Marketing automation involves multi-step, triggered email series in response to supporters joining different groups, completing specific activities such as signing a petition, completing an action on a specific page such as your GivingTuesday Donation form, or almost any combination of criteria that works for your organization. DOWNLOAD