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Online Fundraising Optimization and Donation Page Best Practices
Fundraising has evolved alongside the technology public and religious broadcasters use to communicate with donors. Online fundraising is a resource that nonprofit organizations can ill-afford to ignore - for every 1,000 fundraising emails delivered in 2015, nonprofits raised approximately $44, according to the 2016 M+R Benchmarks Study. However, it’s not as simple as turning on a computer and connecting to the internet. A strategic program requires targeted planning and management to make sure donors get the information they need at the right time and through the right channels to help them make the decision to support a campaign or project.
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