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Nonprofit Sustainability Field Manual
The modern consumer is savvy and shrewd. You probably wouldn’t dream of trying a new restaurant without reading Yelp reviews, or consider a used car without a CARFAX report. Today’s donor is no different. Whether they’re an individual, a foundation or a corporation, donors never have been more judicious about who they give their hard-earned dollars to. Unfortunately, many nonprofits lack similar information demanded of those who might consider them.
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