Nonprofit Brands in the Age of Supporter Shift

whitePaper | October 10, 2022

In a digital-first world, every organization needs a data management plan. Yet, fewer than 25% of nonprofits report having a plan in place. This means data is infrequently shared across departments and rarely used to make decisions or predict future stakeholder behaviors.

whitePaper | January 1, 2022

This year, nonprofit leaders will read countless opinions on what nonprofit leaders should, must, absolutely have to confront in 2022. They must worry about hiring shortages, environmental and social initiatives, fundraising, digital trends in giving, and on.

whitePaper | March 25, 2020

In their seminal article, "Nonprofit Starvation Cycle", Ann Goggins Gregory and Dan Howard exhort nonprofit finance professionals to report to funders the real costs of running nonprofit organizations. The authors explain that the popular trend to restrict funding to specific programs without accounting for infrastructure expenses leads to an unintended consequence, a "nonprofit starvation cycle", where charities cease to function because they can't pay for overhead costs, such as administrative employees, computers and electric bills. To break this unhealthy cycle, the article encourages nonprofits to recalibrate funder expectations by providing accurate financial reports and other supporting information to reflect the true costs of nonprofit operations.

whitePaper | February 9, 2022

Charities have an essential function in our communities, delivering a range of social services that would be difficult to provide on a purely commercial or a state-run basis. Essentially, they fill the gaps in society (often by partnering with government) that are not already cared for by central or local government.

whitePaper | April 14, 2021

NonProfit PRO continues the tradition of sharing its 40 nonprofit trend predictions for the upcoming year, which every organization should keep top of mind. Last year, our predictions were technology-focused, and while innovation will continue to be at the forefront of nonprofits' strategic plans, so will engagement and connectivity.

whitePaper | April 8, 2022

With more than 4.5 billion people, Asia is home to the majority of the world’s population1. Recent years have seen rapid socio-economic development, as well as increased focus on significant global and local challenges. The pandemic has exacerbated pre-existing inequalities, and issues such as climate change, gender inequality, inequity in access to healthcare, and poverty are now top-of-mind for countries across the region. It is against this backdrop that the landscape of philanthropy in Asia continues to evolve. Social investors are leading this charge, bringing fresh perspectives and priorities.