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. https://nonprofit.report/Resources/Whitepapers/0dbe9df0-d28d-4342-bda6-f574e12fd2fe_Monthly-Donor-Metrics-ebook.pdf
whitepaper
MONTHLY DONOR METRICS
Committed and enthusiastic about your cause, monthly donors provide your nonprofit with a reliable source of revenue through small monthly donations that add up to a sizable annual total. Monthly donors are retained donors, serving as the foundation of your organization’s success. Their loyalty provides a predictable and reliable revenue stream that goes beyond the basics - finding new ways to champion your mission. DOWNLOAD