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. https://nonprofit.report/Resources/Whitepapers/0bfb7098-6355-4269-8cd0-82e70c65d0db_Marketing_Automation_101_for_Nonprofits.pdf
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MARKETING AUTOMATION 101 FOR NONPROFITS
Did you know 76% of customers expect companies to understand their needs and expectations, and 59% say personalized engagement based on past interactions is very important? Customer expectations are higher than ever, and marketers are trying to fulfill those expectations. But what does this have that to do with a nonprofit? Well, constituents engage with a nonprofit the same way they do with a company. They explore your website, research your mission, and sign up for newsletters, but instead of buying a product, the result will be to donate, volunteer, or become a member. Personalized messaging throughout this process is extremely important. N/A DOWNLOAD