Marketing & Communications in Nonprofit Organizations

whitePaper | April 16, 2020

Online fundraising has revolutionized the giving landscape and created exciting new opportunities for nonprofits. Instead of direct mail and telephone fundraising, nonprofits are turning to advanced fundraising software that allows them to gain valuable insights about their supporters, streamline their fundraising campaigns, and massively expand their reach.

whitePaper | January 11, 2023

The philanthropic sector is an ecosystem: a web of interdependent actors, infinitely variable, striving constantly to build something greater than the sum of its parts. The same is true in philanthropy. Each nonprofit, foundation, donor, community, or network is affected differently by our national and global zeitgeist. But as each player adapts to changes in that context, the sum of those many reactions can become a force of its own.

whitePaper | January 9, 2020

Nonprofit organizations serve a critical role in today’s society by providing opportunities for advancing divested and underserved populations, facilitating volunteerism and civic engagement, and developing innovative approaches to solving complex issues--to name a few. In order to effectively serve the community, however, nonprofits must balance maintaining their commitment to excellence, equity, and accountability while successfully realizing their missions, managing resources, and executing proper governance. In order to help Illinois nonprofits strike this balance, set forth on the following pages are thirteen key principles of nonprofit governance, followed by best practices for consideration in effectuating on these principles.

whitePaper | February 14, 2023

How much have the global pandemic, shifts in technology, and a challenging economy transformed philanthropy over the past three years? Consider these key aspects of the new normal of fundraising

whitePaper | February 21, 2020

The nonprofit sector is experiencing a racial leadership gap. Studies show the percentage of people of color in the executive director/CEO role has remained under 20% for the last 15 years1 even as the country becomes more diverse. To understand the causes of this disparity, the Building Movement Project conducted the Nonprofits, Leadership, and Race survey with over 4,000 respondents. The study found few differences between white and people of color (POC) respondents in their aspirations or preparation for leadership roles—in fact people of color are more likely to be interested in becoming a nonprofit leader than whites. Survey respondents identified Boards of Directors and executive recruiters as key barriers to the hiring of more people of color executive directors/CEOs.

whitePaper | January 31, 2023

If there was ever any doubt that technology would make its way into the charitable realm, the pandemic’s reliance on virtual tools made clear how all-encompassing such trends would become.