INCREASE FUNDING BY $461 MILLION

whitePaper | November 10, 2019

The drive to create a nonprofit organization often comes from a place of passion and is often profoundly personal. The efforts required to make that passion a reality, though, are quite practical, requiring attention to detail and a good deal of paperwork. Just as you’re passionate about your organization and its mission, “you have to be equally passionate about the paperwork, because if you leave one thing out, it can cost you,” said Villanova University assistant teaching professor Wesley Proctor, EdD.

whitePaper | January 27, 2020

Moving to the cloud has many benefits and is perhaps the most important technology advancement in decades - promising immediate and posive impact on Nonprofits who adopt cloud compung.

whitePaper | July 16, 2022

For many years, the charity watchdogs contributed to the myth that nonprofits should be spending 0% of their funding on professional staffing and operations. Nonprofit sector observers and researchers ultimately coined a name for this counterproductive level of frugality: the Nonprofit Starvation Cycle.2,3 In a nutshell, when an organization’s infrastructure is not funded or “fed” to the degree necessary for it to thrive, it cannot accomplish the work it was founded to do, and it chronically underperforms. The nonprofit itself is actually starving.

whitePaper | June 7, 2022

We saw a leveling off in email incidents such as spam and spear phishing, probably related to the use of more tools to protect email. Successful malware attacks declined significantly; whether from protective tools or from a shift in the attack landscape remains to be seen. However, our report shows the blanket risk of cyber fraud attacks on our sector, as in the for-profit and government sectors, is unabated and rising.

whitePaper | March 30, 2020

Like the rate of failure seen in new business ventures, nonprofits often fail because they cannot secure the funding to be sustainable. This is because many nonprofits focus on their outputs rather than outcomes. Fundraising strategies should emphasize the value of the result expected to be delivered, then emphasize the downstream impact (outcomes) not just focus on the activities (or outputs) of the nonprofit itself.

whitePaper | November 19, 2019

Another widely cited definition of content marketing (published both by HubSpot and the Content Marketing Institute) is: “a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.” But that’s clearly a business-oriented definition.