How to Write Fundraising Appeals that Raise More Money

To raise money you need a great appeal that grabs donors’ attention and inspires them to give. How do you create fundraising letters that stand out and get results?This short guide will give you practical tips for:
- Focusing on the key things donors want to know
- How to tell a compelling—and effective—story
- Crafting an irresistible call to action, Plus, you’ll see how one Network for Good customer raised 10x more using our email appeal templates and fundraising software.

Spotlight

Institution of Chemical Engineers (IChemE)

IChemE is the global professional membership organisation for chemical, biochemical and process engineers and other professionals involved in the chemical, process and bioprocess industries. We promote competence and a commitment to best practice, advance the discipline for the benefit of society and support the professional development of our members.

OTHER WHITEPAPERS
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Technology For Nonprofits: Building Trust And Increasing Impact

whitePaper | October 10, 2022

Nonprots employ 12.3 million people and spend almost $2 trillion a year in the U.S. — from billions in payroll costs to everyday expenses like food and rent. But ination, interest rate hikes, and market uncertainty have pushed organizations to make the most of limited resources. With prices on the rise, nonprots are ghting to meet the needs of those they serve while losing volunteers to high gas prices and scrambling to recruit and retain sta.

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The State of Artificial Intelligence in the Nonprofit Sector

whitePaper | January 6, 2020

Artificial intelligence (AI) is changing our world on a daily basis. The world of medicine is being industrialized by artificial intelligence, the data you thought you owned is being used to manipulate elections, and everyone is connected, everywhere. Much research has been done on the State of Artificial Intelligence in the world, but less research has been completed in the nonprofit sector. The SAINS report will add to the body of nonprofit literature and accelerate artificial intelligence advancements for nonprofits.

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Three Components Of The Nonprofit Tech Stack

whitePaper | December 12, 2019

Your donors have entrusted you with their hard-earned money and they expect you to acknowledge them and their contributions. If you interpreted that to be a manual process, like looking up donors to make sure you’re updating the correct record, you may have the wrong technology stack.

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Employee Benefit Considerations for the Non-Profit Industry

whitePaper | April 13, 2020

Nonprofits make a significant contribution to both the quality of life and the economy in this country. From chambers of commerce and hospitals to churches, disaster relief organizations, environmental advocacy groups, homeless shelters and labor unions, it would be difficult to find an American who is not touched in some way by one of the nearly 1.5 million nonprofits.

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11 Trends In Philanthropy For 2023

whitePaper | January 11, 2023

The philanthropic sector is an ecosystem: a web of interdependent actors, infinitely variable, striving constantly to build something greater than the sum of its parts. The same is true in philanthropy. Each nonprofit, foundation, donor, community, or network is affected differently by our national and global zeitgeist. But as each player adapts to changes in that context, the sum of those many reactions can become a force of its own.

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8 Nonprofit Fundraising Ideas (and How Artificial Intelligence Can Improve Them)

whitePaper | February 26, 2020

Big promises are being made about artificial intelligence (AI) and how it will impact our lives. Experts say AI is slowly “edging” its way into daily life, but tectonic changes in transportation, the workplace, and lifestyle have yet to pass. So, when will AI truly “arrive”? In some areas, it already has. One such area generating substantial value is, perhaps surprisingly, the nonprofit space. While nonprofits aren’t historically at the forefront of technological advancement, this sector is quietly becoming an early adopter of AI.

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Spotlight

Institution of Chemical Engineers (IChemE)

IChemE is the global professional membership organisation for chemical, biochemical and process engineers and other professionals involved in the chemical, process and bioprocess industries. We promote competence and a commitment to best practice, advance the discipline for the benefit of society and support the professional development of our members.

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