How To Write Better Donor Thank Yous

May 23, 2018

Have you ever read your thank yous from your donor’s perspective? There can be a big difference between what your donor wants to hear, and what you want to communicate. If you have a hard time discerning a donor-centric thank you from a “my-nonprofit-is-awesome” thank you, here’s a helpful Venn diagram from Mark Phillips, CEO of Bluefrog Fundraising. Avoid statements from the blue circle, and instead focus your donor communication on statements from the purple circle.

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Homeless Empowerment Program - Helping People Help Themselves (HEP) is a 501 (c) (3) nonprofit organization founded in 1986 to meet the immediate needs of a growing number of homeless individuals and families in Pinellas County, Florida. Since individuals and families were not effectively served through traditional shelter practices, the agency has sought to develop a more comprehensive approach to service delivery. Our continuum of care approach is holistic, addressing the physical, mental, and social conditions of the individual or family, while housing them over an extended period of time.

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