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. https://nonprofit.report/Resources/Whitepapers/905963a7-ab44-40fc-9906-ad23623ddcb5_HowtoUseDatatoEngageandUpgradeDonors.pdf
whitepaper
SHARESHARESHARE
HOW TO USE DATA TO ENGAGE AND UPGRADE DONORS
Dig deeper into the data and you will see that the number of donors is actually declining. According to Indiana University’s Lilly Family School of Philanthropy, 56 percent of American households made a charitable donation in 2014, down from 66 percent in 2000. Giving declined across every age group and demographic, and most among donors aged 51-60 years old the “ideal” age for major donors. DOWNLOAD