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HOW NONPROFITS CAN MAXIMIZE DONOR RELATIONSHIPS & INCREASE RETENTION

It is no wonder donor retention is top of mind these days. It costs six to seven times more to acquire a new donor than to retain an existing one, according to research by Chuck Long field, chief scientist at Blackbaud.i Unfortunately, the donor retention rate is abysmal. Long field also discovered that nearly three out of four newly acquired donors leave within the first year. The good news is that lowering attrition rates by only 10 percent can improve the lifetime value of a donor base by up to 200 percent. The ultimate goal is to move donors through the stages of giving: from a one-time giver to a recurring donor, and then to a planned giver who leaves money to the organization as a bequest.

Spotlight

Colorado Women's Chamber of Commerce

CWCC is one of the largest women’s chambers of commerce in the country with a community of over 400 member businesses and 1,000 individual members representing a wide variety of both for- and nonprofit organizations. Our mission is to provide opportunities and visibility for women in business through relationship development, education, mentorship, partnership and alliances.

OTHER WHITEPAPERS

Lack of Administrative Support Is an Obstacle to Nonprofit Growth

whitePaper | December 3, 2019

Nonprofit organizations are consistently understaffed. One area of significant impact is the lack of administrative support, often leaving nonprofits to buckle under the weight of the workload. Virtual administrative assistants present a cost-effective solution to help nonprofit organizations meet their growth goals.

Bst21 Protocol White Paper

whitePaper | July 26, 2022

In order to transfer all financial activities from a centralized space to a decentralized platform, it is necessary to create a simulated version of the world's current financial market space onto the blockchain platform. In general, a financial market is a structure where a number of individuals exchange their products and services for a certain form of currency.

A REVOLUTIONARY APPLICATION FOR DISTRIBUTING CHARITABLE DONATIONS

whitePaper | June 9, 2022

Blockchain, cryptocurrencies and the world of Decentralized Finance (DeFi) haveopened up a new financial system that everyone can benefit from without restrictionsor borders.Non-Fungible Tokens (NFTs) are starting to show how they can be used to build globally distributed communities of like-minded individuals in a way never seen before. However so far, only a small proportion of the world’s population have been willing orable to take advantage. This has led some to the conclusion that it is a world reserved for financial elites or established investors. This could not be further from the truth when it comes to the true potential of these transformational technologies. In fact, most of the early pioneers in this space envisioned a fairer more equitable world enabled by this open permissionless technology.

2020 Nonprofit Forecast: Eight Predictions for the Decade Ahead

whitePaper | February 11, 2020

It’s the turn of a new decade, and several social, technological, economic and political forces promise to shape the future of the nonprofit sector. Some are already in play – or have been for some time – and are already challenging nonprofit organizations. They have the potential to fundamentally transform the sector. I’ve outlined eight predictions here; a convergence of these factors will alter the landscape, necessitating a major shift in the way nonprofit organizations operate.

New best practices to connect with today’s charitable donors

whitePaper | March 9, 2021

Nonprofits have adapted to the challenges of 2020 and pivoted from charity galas to virtual events, while ramping up digital outreach and direct mail campaigns. To help nonprofits continuously connect with donors Data Axle surveyed 1,200+ charitable donors and gleaned insights into their behaviors and preferences – including how they like to give, why they remain loyal, their legacy giving plans, and much more.

How to Use Rage Philanthropy to Your Nonprofit's Advantage

whitePaper | April 6, 2020

Philanthropy has always been centered on individuals giving back to causes that ignite an emotional response. In recent years, this emotional connection to important causes combined with controversial political events has produced a new type of giving that many have dubbed “rage philanthropy” or “rage giving.” Americans today are making more political donations than they were two decades ago, highlighting the fact that they are engaged in political issues now more than ever before (Hughes, 2017). Political events and changes to major legislation can influence the way donors engage with your nonprofit—and understanding rage philanthropy can help your organization increase giving opportunities.