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. https://nonprofit.report/Resources/Whitepapers/039f8006-cd14-41cf-9c7b-428ba0df392d_42-Questions-to-Ask-Major-Donor-Prospects-Before-You-Ask-for-a-Gift.pdf
whitepaper
GETTING TO KNOW YOU: 42 QUESTIONS TO ASK MAJOR DONOR PROSPECTS BEFORE YOU ASK FOR A GIFT
The most under-acknowledged major gift fundraising truism: It’s about the relationship, not the “ask.” Too often development directors, major gift officers and even board members are asked to identify prospects and then go ask them for a gift. This puts the proposal cart before the relationship-building horse. If you ask too soon, you’ll get less than you could. Because you’ve made it more about the transaction than the relationship. Transactions only skim the surface. DOWNLOAD